The Marketing and Instruction of New Tools for Libraries: LibX a Case Study. Kyrille Goldbeck College Librarian for Natural Resources. LOEX MAY 2007 Uncharted Waters. The Marketing and Instruction of New Tools for Libraries.
The Marketing and Instruction of New Tools for Libraries: LibX a Case Study
College Librarian for Natural Resources
“People not only socialize online, but they also incorporate the internet into their quest for information and advice as they seek help and make decisions.”
- Pew Internet & American Life Project
87% of college students have visited a college library
57% of college students have visited a college library’s website
Where do students say they will begin their research?
72% search engine
10% library website
89% begin with search engines
2% start with the library’s website
“Libraries need to find ways to make their information access systems more approachable by students...”
What LibX Provides
How does LibX work?
Is LibX effective?
The Four P’s:
= Development of the Marketing Plan
Developing a Marketing Plan
“All marketing efforts achieve more efficient and effective results when they are directed toward smaller subsets of a larger market”
“It costs one-sixth as much to market to an existing customer as to a non-customer”
Word of Mouth influences a variety of conditions:
What we need to remember to do:
How have we promoted LibX to:
Promotion of LibX to Institutions:
WOM sparked discussions of LibX throughout the library community
Using Instructional Methods to Promote LibX to our Users
Address learning styles
Outcomes of the Marketing and Instruction Plans for LibX
Future Plans for LibX
Annette Bailey Nathan Baker
Dr. Godmar Back Mike Doyle
Kyrille Goldbeck Robert Ellis