International business strategic alliances in higher education
This presentation is the property of its rightful owner.
Sponsored Links
1 / 18

International Business: Strategic Alliances in Higher Education PowerPoint PPT Presentation


  • 139 Views
  • Uploaded on
  • Presentation posted in: General

International Business: Strategic Alliances in Higher Education. Dr. Gurinder Singh Pro V.C (I) Amity University, Director General, Amity International Business School and CEO, Association of International Business School, London Mobile : +91-9810705891

Download Presentation

International Business: Strategic Alliances in Higher Education

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


International business strategic alliances in higher education

International Business: Strategic Alliances in Higher Education

Dr. Gurinder Singh

Pro V.C (I) Amity University,

Director General, Amity International Business School and

CEO, Association of International Business School, London

Mobile : +91-9810705891

E- mail : [email protected], [email protected]


Major focus on

MAJOR FOCUS ON…..

  • How to meet the challenges of the highly priced elastic market all over the globe.

  • New methods of approaching customers – Virtual Approach

  • Global Recognition - Aligning education with Global Job Opportunities.

  • Current recession in the education industry.

  • How to have strategic alliances with quality institutions in Asia.

  • Issues which are very important while entering into the partnership with Asian countries.


International business strategic alliances in higher education

  • Market strategies for successful and profitable market arrangements with Asian institutions.

  • Strategies for getting good quality students.

  • Brand building exercise.


International business strategic alliances in higher education

CURRENT RECESSION

  • All over the world there is a decline in students going for higher education.

  • Reasons:

  • Increasing number of drop outs in schools & colleges.

  • Young generation is keen in earning more than learning more.


International business strategic alliances in higher education

  • Commercialization, privatization and globalization.

  • Scarcity of money and high cost in getting the professional education.

  • Lack of awareness about the courses which can enhance their market values.

  • Selective recognition by the corporate to

    A- GRADE institutions.

  • Global recession.


International business strategic alliances in higher education

  • Asians are still keen to study & do research.

    An extensive Research Study has proven that “out of 10 Asian students who get an opportunity for higher education, abroad, 8 avail it.


Major issues for partnership

MAJOR ISSUES FOR PARTNERSHIP.

  • Quality in addition to volume of business

  • Financial viability

  • Course should be accepted globally.

  • Quality corporate networking.

  • Value addition


Strategies

STRATEGIES

  • Joint recruitment and programme delivery

  • Structured strategic alliances with quality institutions.

  • Virtual class rooms with some international exposure

  • Joint ventures

  • Joint Research and publications

  • Exchange programs between institutions.

  • Seminars and workshops with foreign universities.


International business strategic alliances in higher education

  • Well- structured selection procedures.

  • Franchising abroad.

  • Simplifying the procedures for enrolling students with foreign universities.

  • Scholarship programs.

  • Research Funding- win win strategy


India a case study

INDIA - A CASE STUDY.

  • Every year 100,000 students from India go for higher education to US, UK & Europe.

  • Another 40,000 students go for higher education in other countries.


Options available a case study

OPTIONS AVAILABLE…A CASE STUDY

  • To have strategic alliances with qualitative institutions in India, where a part of the curriculum can be delivered in the country and the remaining part abroad.

  • Successful case in India

    • Advance Entry Model

    • Virtual Model : Pan African Project

    • Franchise Model


Brand building

BRAND BUILDING…..

  • Value addition for students.

  • International exposure.

  • Successful international marketing operations.

  • Placement to students.

  • Promotional program by institutions.

  • Workshops and seminars by institutions.


Accessibility of service depends upon

Accessibility of service depends upon…...

  • The number and skills of the persons associated with providing the core, facilitating and supporting services.

  • Office hours, class and seminars schedules, time used for other services.

  • Ambience.


International business strategic alliances in higher education

`

  • Tools and equipment used.

  • Number, quality and aptitude of students.

  • Interaction between the students, environment of the institute and other sub-systems.


Guidelines for effective promotion

Guidelines for effective promotion...

  • Create clear and simple messages.

  • Emphasize service benefits.

  • Make realistic and attainable promises.

  • Build on word of mouth communication and referrals.

  • Provide tangible clues in terms of certification, records, etc.


Placing decision of educational services

Placing decision of educational services...

Major factors affecting are:

  • what is the market demand? Will the purchase of service be negated if the institution is not conveniently located?

  • What are the competitive alternatives available?

  • How effective are the supportive services(transportation, health centers,

  • food joints etc.) located with the institution?


International business strategic alliances in higher education

BARRIERS TO USE PROMOTIONAL TOOLS FOR EDUCATION EFFECTIVELY

ØMost educational institutions are product oriented rather than market or student oriented.

ØProfessional and ethical considerations may prevent the use of certain forms of promotion.

ØThe nature of competition

ØThe nature of consumer attitudes


International business strategic alliances in higher education

GUIDELINES

ØCreate Clear Simple Messages

ØEmphasize Service Benefits

ØMake Realistic, Attainable Promises

ØBuild on Word of Mouth Communication and Referrals

ØProvide Tangible Clues

ØDevelop Continuity in Advertising


  • Login