International Business: Strategic Alliances in Higher Education. Dr. Gurinder Singh Pro V.C (I) Amity University, Director General, Amity International Business School and CEO, Association of International Business School, London Mobile : +91-9810705891
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A- GRADE institutions.
An extensive Research Study has proven that “out of 10 Asian students who get an opportunity for higher education, abroad, 8 avail it.
Major factors affecting are:
BARRIERS TO USE PROMOTIONAL TOOLS FOR EDUCATION EFFECTIVELY
ØMost educational institutions are product oriented rather than market or student oriented.
ØProfessional and ethical considerations may prevent the use of certain forms of promotion.
ØThe nature of competition
ØThe nature of consumer attitudes
ØCreate Clear Simple Messages
ØEmphasize Service Benefits
ØMake Realistic, Attainable Promises
ØBuild on Word of Mouth Communication and Referrals
ØProvide Tangible Clues
ØDevelop Continuity in Advertising