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International Business: Strategic Alliances in Higher Education. Dr. Gurinder Singh Pro V.C (I) Amity University, Director General, Amity International Business School and CEO, Association of International Business School, London Mobile : +91-9810705891

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International business strategic alliances in higher education
International Business: Strategic Alliances in Higher Education

Dr. Gurinder Singh

Pro V.C (I) Amity University,

Director General, Amity International Business School and

CEO, Association of International Business School, London

Mobile : +91-9810705891

E- mail : [email protected], [email protected]

Major focus on
MAJOR FOCUS ON….. Education

  • How to meet the challenges of the highly priced elastic market all over the globe.

  • New methods of approaching customers – Virtual Approach

  • Global Recognition - Aligning education with Global Job Opportunities.

  • Current recession in the education industry.

  • How to have strategic alliances with quality institutions in Asia.

  • Issues which are very important while entering into the partnership with Asian countries.

CURRENT RECESSION arrangements with Asian institutions.

  • All over the world there is a decline in students going for higher education.

  • Reasons:

  • Increasing number of drop outs in schools & colleges.

  • Young generation is keen in earning more than learning more.

  • Commercialization, privatization and globalization. arrangements with Asian institutions.

  • Scarcity of money and high cost in getting the professional education.

  • Lack of awareness about the courses which can enhance their market values.

  • Selective recognition by the corporate to

    A- GRADE institutions.

  • Global recession.

  • Asians are still keen to study & do research arrangements with Asian institutions..

    An extensive Research Study has proven that “out of 10 Asian students who get an opportunity for higher education, abroad, 8 avail it.

Major issues for partnership
MAJOR ISSUES FOR PARTNERSHIP. arrangements with Asian institutions.

  • Quality in addition to volume of business

  • Financial viability

  • Course should be accepted globally.

  • Quality corporate networking.

  • Value addition

STRATEGIES arrangements with Asian institutions.

  • Joint recruitment and programme delivery

  • Structured strategic alliances with quality institutions.

  • Virtual class rooms with some international exposure

  • Joint ventures

  • Joint Research and publications

  • Exchange programs between institutions.

  • Seminars and workshops with foreign universities.

  • Well- structured selection procedures. arrangements with Asian institutions.

  • Franchising abroad.

  • Simplifying the procedures for enrolling students with foreign universities.

  • Scholarship programs.

  • Research Funding- win win strategy

India a case study
INDIA - A CASE STUDY. arrangements with Asian institutions.

  • Every year 100,000 students from India go for higher education to US, UK & Europe.

  • Another 40,000 students go for higher education in other countries.

Options available a case study
OPTIONS AVAILABLE…A CASE STUDY arrangements with Asian institutions.

  • To have strategic alliances with qualitative institutions in India, where a part of the curriculum can be delivered in the country and the remaining part abroad.

  • Successful case in India

    • Advance Entry Model

    • Virtual Model : Pan African Project

    • Franchise Model

Brand building
BRAND BUILDING….. arrangements with Asian institutions.

  • Value addition for students.

  • International exposure.

  • Successful international marketing operations.

  • Placement to students.

  • Promotional program by institutions.

  • Workshops and seminars by institutions.

Accessibility of service depends upon
Accessibility of service depends upon…... arrangements with Asian institutions.

  • The number and skills of the persons associated with providing the core, facilitating and supporting services.

  • Office hours, class and seminars schedules, time used for other services.

  • Ambience.

` arrangements with Asian institutions.

  • Tools and equipment used.

  • Number, quality and aptitude of students.

  • Interaction between the students, environment of the institute and other sub-systems.

Guidelines for effective promotion
Guidelines for effective promotion... arrangements with Asian institutions.

  • Create clear and simple messages.

  • Emphasize service benefits.

  • Make realistic and attainable promises.

  • Build on word of mouth communication and referrals.

  • Provide tangible clues in terms of certification, records, etc.

Placing decision of educational services
Placing decision of educational services... arrangements with Asian institutions.

Major factors affecting are:

  • what is the market demand? Will the purchase of service be negated if the institution is not conveniently located?

  • What are the competitive alternatives available?

  • How effective are the supportive services(transportation, health centers,

  • food joints etc.) located with the institution?


ØMost educational institutions are product oriented rather than market or student oriented.

ØProfessional and ethical considerations may prevent the use of certain forms of promotion.

ØThe nature of competition

ØThe nature of consumer attitudes

GUIDELINES arrangements with Asian institutions.

ØCreate Clear Simple Messages

ØEmphasize Service Benefits

ØMake Realistic, Attainable Promises

ØBuild on Word of Mouth Communication and Referrals

ØProvide Tangible Clues

ØDevelop Continuity in Advertising