New digital approach for shopping

1. New digital approach for shopping

2. New purchase journeys, accelerated by smartphone development, are relieving the frontiers between physical store and e-commerce • Connected shopping • e-commerce • Physical store • The smartphone acts as the connected shopping catalyst • 4,6 million of French people have already purchased with their mobile • 2 points over 16% of the e-commerce increase spring from the drive • In 2014, 57% • of the French are equipped with smartphones • A physical store going more digital • An empowerment of the m-shopping • Customers move towards new purchase journeys, giving place to an hybrid shopping at the junction between physical store and e-commerce

3. Large retailers engage important means to meet the new hybrid customers’ purchase expectations Consideration Evaluation Purchase Post purchase • Customers change their purchase perception and journeys Web in store : 38% of the mobile users make enquiries online in stores 2 (2 times more than in 2012) Store to web : 2% of the viewing in stores are concluded by a purchase on the web 3 Sharing the experience : 86% of the internet users have trust in the online viewpoints 4 • ROPO(Research On line Purchase Off line) • 78% of the customers have made online research before purchasing in stores at least once1 Key practices • A provided response that only large retailers can afford • Free discount coupons reachable on the smartphone • Price comparison application developed by Leclerc • Actors initiatives are based on customers shopping data analysis • (3) Xerfi - March 2013 • (4) Oliméo, 2010 • (1) Study fulfilled by BVA for Mappy – April 2013 • (2) Fevad / Médiamétrie

4. Examples of new actors that intermediate the payment value chainand put banks revenues at risk • Service providers • working directly • Some actors entering the banks core business starting from payment • Some new actors serving customers • Card holder • Acceptor • Processor • Acquirer • Banker • Chosen examples of new actors activities threatening directly or indirectly bank’s business Flow concentrator => Loyalty Wallet NFC =>couponing => Loyalty • Store m-acceptance => Loan • e-Wallet • Couponing • Acquisition • Loyalty ePSP • e-commerce => Saving • Niche • Pay at table => Threat on card commissions • Bills payment

5. The payment market is under pressure with these new competitors and main retailers that are arming themselves • Some new independant actors propose an alternative to the banks • Internet giants extend its activities • Service providers were formerly at acquirer’s service, • but they are directly developping services to shops • «  Omni commerce » project with all added value services1 • (already existing: Mc Donald’s web to store solution, tablet connected to point of sales terminal with modules handling prices/reserve/promotions/orders…) • Mobile acceptation with real time marketing report, customized receipt, … • Couponing based on card transactions or on NFC SIM card • On-line payment subscription with Slimpay • Development of vertical applications in the real world (ex. Pay At Table) • Loan activity • Full e-commerce plateforme • (acquisition) : Pay2bill • Some retailers arming themselves for the race of digital shopping • « There is a battle in perspective for customers data between operators, bankers and retailers » according to E. Leclerc • « In our side, we are also developping our own contactless payment technology, because there is a real competition between telecom operators, banquers, distributors, and even the suppliers of pipes, to know who will manage access code and who will manage the file of our customers ! » • « Historically, bankers have always claim it but there is a big battle in perspective about data exploitation, channel access and referencing » • 1 : « omni commerce approch » include self scanning, search engine, geolocalisation promotions, customer opinion, cross selling, information avis client, cross selling, in store complementary information, loyalty program, mobile payment, one clic paument, receipt, NFC identification… (Source : Wordline)

6. To cope with these new stakes, BPCE gets into an innovative logic that targets both retailers and consumers • An exhaustive solution provided… • … that aims at the retailers and their own targets • Multi-acceptance • Multi-services • Omnichannel • For the retailer, an extended cash desk • An end-to-end solution that takes into account all the purchase phases (before, during and after the purchase) 1 Connected shopping 2 • A converged unique system : • Multi-means for the payment • Multi-acceptance • Omnichannel • Addressed to suspects, prospects and clients • Unique identification • Multi-means for payments • Multi-services • For the card holder, a unique application

7. BPCE adopts a complete approach by also providing services to the customers and meeting them on the expected channels • One mobile application, allowing the « increase » of all the payments in order to create new purchasing experiences Targeted offers http:// A web platform The Mobile Container 1application All my purchasing services Visibility in store A unique mobile solution for identification (SSO, Touch iD) Evaluation of the store A marketing channel for targeted messages on an opt-in warehouse Omnichannel payment A e-wallet (V.me) Payments dashboard A control tower

8. BPCE initiatives will be fed by an opened digital services ecosystem Open to non clients • Full service : • payments, authentification, offers… • Extended digital cash desk • Mobile Container Multi-acceptation : Extended digital cash desk, Mobile dongle, Pad connected to a credit card terminal • Payment multi-means : Systempay, credit card, wallet, SDD, SCT, … • Omnichannel • Developers community (API)