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Ethos Pathos Logos. Rhetorical Appeals. Rhetoric and Rhetorical Appeals. Rhetoric- the use of words to persuade, either in writing or speech. Rhetorical appeals- three main types are ethos, pathos and logos. ETHOS.

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Ethos pathos logos

EthosPathosLogos

Rhetorical Appeals


Rhetoric and rhetorical appeals
Rhetoric and Rhetorical Appeals

  • Rhetoric- the use of words to persuade, either in writing or speech.

  • Rhetorical appeals- three main types are ethos, pathos and logos


Ethos
ETHOS

  • A rhetorical appeal that focuses on the character or qualification of the speaker.

  • The speakers credibility is paramount!

  • When you bargain with your parents to let you go hang out at a friends house because you’ve never been in trouble before.



Pathos
PATHOS life and he uses Mobil 1. It’s wanting you to trust Tony Stewart because he’s an expert and a good guy.

  • A rhetorical appeal to the reader’s or listener’s senses or emotions.

  • This will mainly appeal to your emotions.

    • You’ll buy ADT because you’re afraid someone will break into your house.

    • You’ll vote for a political candidate because he/she seems nice.

    • You’ll go to Disney world because it looks like so much fun!


Logos
LOGOS life and he uses Mobil 1. It’s wanting you to trust Tony Stewart because he’s an expert and a good guy.

  • A rhetorical appeal that appeals to reason or logic.

  • It presents the evidence and wants you to come to your own conclusion, not persuade you to believe what they believe.

  • For example: “This book spent 26 weeks as #1 on the bestseller list”

  • What could you logically infer?



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