Ethos Pathos Logos. Rhetorical Appeals. Rhetoric and Rhetorical Appeals. Rhetoric- the use of words to persuade, either in writing or speech. Rhetorical appeals- three main types are ethos, pathos and logos. ETHOS.
Mobil 1 ad- Tony Stewart is a NASCAR driver. Driving is his life and he uses Mobil 1. It’s wanting you to trust Tony Stewart because he’s an expert and a good guy.
-Agatha Christie mystery novels have sold over two billion copies- outsold by only the Bible and Shakespeare.