Using the internet as a strategic business tool
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USING THE INTERNET AS A STRATEGIC BUSINESS TOOL. Presented by: Mark S. Deion Deion Associates & Strategies, Inc. 4 PRIMARY STRATEGIC CONSIDERATIONS :. I. Reduction of Expenses: Current Future II. Internet Access: Browsing E-Mail III. Internet Web Site IV. Implementation Plan.

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USING THE INTERNET AS A STRATEGIC BUSINESS TOOL

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Using the internet as a strategic business tool

USING THE INTERNET AS A STRATEGIC BUSINESS TOOL

Presented by:

Mark S. Deion

Deion Associates & Strategies, Inc.

DEION ASSOCIATES & STRATEGIES, INC.


4 primary strategic considerations

4 PRIMARY STRATEGICCONSIDERATIONS:

  • I. Reduction of Expenses:

    • Current

    • Future

  • II. Internet Access:

    • Browsing

    • E-Mail

  • III. Internet Web Site

  • IV. Implementation Plan

DEION ASSOCIATES & STRATEGIES, INC.


I reduction of expenses

I.Reduction of Expenses

Use of the internet should be designed to identify potential expense reductions.

  • This should:

    • Finance a portion of internet start-up costs.

    • Force integration of corporate internet program.

      If you cannot identify primary cost savings, you should re-evaluate your internet plan!!

DEION ASSOCIATES & STRATEGIES, INC.


Current expense item targets

Current Expense Item Targets:

  • Telephone

  • Fax

  • Stationery

  • Postage (delivery services)

  • Personnel

  • Marketing

  • Collateral material

  • Customer service

DEION ASSOCIATES & STRATEGIES, INC.


Future expense item targets

Future Expense Item Targets:

  • Expansion of existing market base:

    • local, regional, national, international

  • Entry into new market base

  • Operational capabilities:

    • Ability to deal with broader customer base

    • Ability to process more information

    • Enhanced personnel performance

  • Expansion of product / service line.

DEION ASSOCIATES & STRATEGIES, INC.


Ii internet access browsing e mail

II.Internet access:Browsing / E-Mail

Even without a web site you can use the internet as a strategic tool!!

  • You can browse the web to perform numerous activities.

  • You can use E-Mail to accomplish numerous tasks.

DEION ASSOCIATES & STRATEGIES, INC.


Browsing

Browsing:

CIA: Competitive Information Acquisition

“Maintain a competitive edge”

  • Monitor & Research:

    • Competitors

    • Suppliers

    • Customers

      • Existing

      • Prospective

DEION ASSOCIATES & STRATEGIES, INC.


Browsing cont

Browsing: (cont.)

  • Product Information

    • What you sell

    • What you want to sell

    • What you are using

  • Market trends

  • Operational information

    • Travel, (airline, hotel, maps, directions)

    • Equipment, software, hardware

    • Trade associations, government agencies

DEION ASSOCIATES & STRATEGIES, INC.


Browsing cont1

Browsing: (cont.)

  • Communications:

    • Video teleconferencing

    • Internet telephony

DEION ASSOCIATES & STRATEGIES, INC.


Browsing cont2

Browsing: (cont.)

Any form of data/information which you need to operate your business can be obtained on the internet.

Remember:

If you can find out about them, they can find out about you!

DEION ASSOCIATES & STRATEGIES, INC.


E mail

E-Mail:

  • Enhance communications:

    • Decrease delivery and response time

      • “Real time” communication

    • Cost efficiency

    • Bulk distribution

    • Global access

    • E-Mail messages sent to Fax machines

    • Document Attachment:

      • Seamless attachment of documents and/or files

DEION ASSOCIATES & STRATEGIES, INC.


Iii web site

III.WEB SITE

A web site will allow you to do many things.

Here are 5 primary types of web sites:

Relational

Informational

Promotional

Transactional

Operational

DEION ASSOCIATES & STRATEGIES, INC.


Iii web site cont

III.WEB SITE(cont.)

You can also develop a web site which is used in the following environments:

Internet

Intranet

Extranet

DEION ASSOCIATES & STRATEGIES, INC.


Relational your presence on the internet

Relational: (Your presence on the internet)

  • Classifies your company with similar companies.

  • Serves as industry resource.

  • Provide company information at minimal cost.

  • Post web site reference globally.

DEION ASSOCIATES & STRATEGIES, INC.


Informational about your company

Informational: (About your company)

  • Disseminate information to known sources.

    (You refer others to your web site)

    • Can be used as internal and external reference.

  • Disseminate information to unknown sources.

    (Others find your web site on their own)

DEION ASSOCIATES & STRATEGIES, INC.


Informational cont

Informational: (cont.)

Types of information:

  • Company contacts

  • Products / services

  • Follow-on help (customer assistance)

  • Policies / procedures

  • Financial data

DEION ASSOCIATES & STRATEGIES, INC.


Promotional sales marketing efforts

Promotional: (Sales / Marketing efforts)

  • Advertise your:

    • Products

    • Services

    • Special deals

    • Previous accomplishments

DEION ASSOCIATES & STRATEGIES, INC.


Transactional fulfillment make the deal

Transactional: (Fulfillment: “Make the Deal”)

  • Customer review of products / services

    • Catalog / products / services itemized on web site

    • Ordering procedures

    • Technical specifications

    • Inquiries

      • Additional information required to negotiate deal

      • Enhance communication: personnel >>> customer

DEION ASSOCIATES & STRATEGIES, INC.


Transactional cont

Transactional: (cont.)

  • On line ordering:

    • Submission of orders to specifications

    • Payment requirements

    • Shipping requirements

    • Availability of inventory

      The entire ordering process can be interfaced with all internal systems to facilitate efficiency.

DEION ASSOCIATES & STRATEGIES, INC.


Transactional cont1

Transactional: (cont.)

  • On line purchasing:

    • Process financial transaction

      • Seamless interface

      • Instant access to funds

      • Payment in advance

    • Downloadable products / information

      • Entire transaction processed with no human contact

        The entire transactional process can be interfaced with all internal systems to facilitate efficiency.

DEION ASSOCIATES & STRATEGIES, INC.


Operational integrate with corporate activities

Operational: (Integrate with corporate activities)

  • Communication

    • Internal

    • External

  • Marketing

  • Sales

DEION ASSOCIATES & STRATEGIES, INC.


Operational cont

Operational: (cont.)

  • Advertising

  • Promotional

  • Customer Service

  • Human Resource Development

    • Employment opportunities

    • On line training for existing staff

DEION ASSOCIATES & STRATEGIES, INC.


Operational cont1

Operational: (cont.)

  • Research and Development

    It is imperative that you determine how to use a web site to improve and enhance all corporate activities.

DEION ASSOCIATES & STRATEGIES, INC.


Iv implementation plan

IV.IMPLEMENTATION PLAN

  • Develop a plan:

    • Create an internet development team

      • Who will do what?

    • Phased development

      • What will happen when?

    • Test each phase

      • Review with staff

      • Review with potential end users

      • Revise to correct problems

DEION ASSOCIATES & STRATEGIES, INC.


Iv implementation plan cont

IV.IMPLEMENTATION PLAN (cont.)

  • Create evaluation team

    • Evaluate everything

    • Re-evaluate!

  • Provide personnel training for use of the internet

    • Develop performance analysis

      Internet technology changes FAST!!!

      Be prepared to change with it.

DEION ASSOCIATES & STRATEGIES, INC.


V comments hints

V.COMMENTS: (Hints)

1.CIACompetitive Intelligence Acquisition

2.TMNTime Money Numbers

Everything you do with the internet should be evaluated in respect to Time, Money and Numbers.

3.Reciprocity

What you can do with the internet, anyone else can do as well.

DEION ASSOCIATES & STRATEGIES, INC.


V comments hints cont

V.COMMENTS: (Hints) cont.

Your ability to be cost effective and responsive to your customers and suppliers provides you with a strategic advantage.

If your customers and suppliers are using the internet as well, this increases your strategic advantage. Mutual use of the internet facilitates strategic advantages and strategic alliances.

You will discover that it is easier and more profitable to do business with companies that maintain or exceed your level of technological competence.

DEION ASSOCIATES & STRATEGIES, INC.


V comments hints cont1

V.COMMENTS: (Hints) cont.

The next time you ask someone for their E-Mail address or URL, you are attempting to integrate the use of the internet in your daily corporate activities.

Look for the Advantages

Develop a Plan

Implement it

Don’t be afraid to Change!!!

DEION ASSOCIATES & STRATEGIES, INC.


Contact information

CONTACT INFORMATION:

Information on use of the internet or other business development issues can be accessed at:

Mark S. Deion President

Deion Associates & Strategies, Inc.

106 Tyler Street Warwick, RI 02888-2704 USA

Tel: + 401-732-0457E-Mail: [email protected]

Fax: + 401-732-8767URL: http://www.deionassociates.com

DEION ASSOCIATES & STRATEGIES, INC.


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