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Mission

Logan City Rugby Union Club is a multicultural community and family orientated club which seeks to provide a safe and enjoyable environment in which to foster the development of Rugby (Coaches, Managers & Players) at all levels. The club exists to assist with the development of its members to help them reach their full potential both on and off the field. The club provides a pathway through participation to the highest level of available competition.

LCRU Strategic Plan 2005

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Contents

Executive Summary

Key Stakeholders

Demographic Data

Location

Membership Profile

Abbreviated Club History

Current Positioning

Strengths, Weaknesses, Opportunities

& Threats (SWOT) Analysis

Objectives

Conclusions

Appendices

LCRU Strategic Plan 2005

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Executive Summary:

  • Logan City Rugby Club commenced operations in 1982 when a small group of local people decided that there was a need to provide Rugby opportunities for junior players. We first entered senior teams into the suburban competition in 1990. In 1998 our senior side won the suburban premiership. This success was reinforced by our Colts side which won their Premiership in the same year. Our seniors repeated their success in 1999. Since then we have continued to strive for improved competition.
  • Since its inception our junior club has enjoyed year on year growth and now consists of more than 200 players. In 2001 our junior club was awarded the BJRU Presidents’ Trophy (best Junior Club in the Brisbane Competition). We repeated this feat in 2003 when the club was also awarded the QJRU Presidents’ Award (Best Junior Club in Queensland).
  • The club harbours a strong desire to play rugby at the highest level of available competition whilst retaining its family oriented culture. We are working closely with Logan City Council to continue to improve the quality of our playing facilities thus becoming more attractive to prospective players and their families and fulfilling the requirements for entry to Premier level Rugby.
  • The club is in a strong financial position as a result of the focus on running Logan Rugby along sound business principles. Off field our development plans include provision of additional off road parking and further ground improvements at Homestead Park whilst also discussing the development of a completely new rugby facility in Logan City.
  • Logan City Rugby has been recognised within the Logan community for the quality of the service that it provides to children and adults in providing suitable conditions to play competitive sport in a friendly atmosphere.

LCRU Strategic Plan 2005

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Key Stakeholders

Players

Supporters (including players’ parents and other family members)

Coaches & Managers

Club Administrators (Executive Committee, Senior Committee & Junior Committee)

Logan City Council

Local residents

Club Sponsors

Queensland Rugby Union

Brisbane Junior Rugby Union

Australian Rugby Union

Schools in Logan

Local businesses & existing sponsors

Browns Plains Rugby & Beenleigh Rugby Clubs

QRU Development Officer (Southern)

These are the groups and individuals considered within this planning process

LCRU Strategic Plan 2005

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D emographic Data

  • The estimated resident population of Logan City at 7 August 2001 was 164,562 people
    • Age groups data shows that
      • 17.5% of this population is aged 5 – 14 years,
      • 16.1% is aged 15 -24 years
      • 14.9% is aged 25 – 34 years.
  • Within these percentages the male population is 51.4%, 50.6% & 48.9% respectively.
    • This represents a target market in excess of 80,000 residents or, if restricted to the male population a target market in excess of 40,000 residents
  • 70% of the Logan population was born in Australia with 6.8% from New Zealand and 6.5% from UK. Indigenous Australians accounted for 2.4% of the Logan population
  • 26.9% of Logan’s private properties are fully owned by the resident family with a further 35.4% being purchased
  • Median weekly income was $780 a 16.4% slightly higher than the Queensland median ($740)
  • 43.2% of population has gained education certificates or higher levels of education
  • The number of Logan households was 55,106 in 2003 and increase of 7.5% since 1996

Data sourced from :-

www.logan.qld.gov.au/LCC/profile/basic

LCRU Strategic Plan 2005

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Club Location

  • Logan City Rugby Club is situated at Homestead Park, Jodie Street, Shailer Park (just off Lyndale Street). We have two rugby fields with excellent floodlighting that complies with QRU requirements for night games to be played. We offer a club house with changing rooms, bar & canteen. Parking is provided adjacent to the club house with overflow parking in Mayda Street.
  • An additional car parking area is due to commence during 2005
  • We are currently discussing new grounds and facilities with Logan City Council which could make us the flagship sport for the City. New facilities would be expected to meet current QRU Facility Plan requirements. (A draft of this plan has been issued for public consultation and is included as Appendix 4).

LCRU Strategic Plan 2005

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Membership Profile

  • Club membership is made up of the following categories:
  • Junior
  • Seniors
  • Women
  • Golden Oldies (Over 35)
  • Touch Football
  • General Member (non playing)
  • The following table provides membership information in each of the membership categories
  • (current at September 2005).

LCRU Strategic Plan 2005

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Abbreviated Club History

  • Club fielded 3 Junior Teams
  • Commenced transformation of Homestead Park into a rugby field
  • Clubhouse was built
  • Field lighting installed creating improved training facilities and facilitating night games
  • Lights upgraded to provide 130 lux on main field
  • Extensive work completed to improve quality of playing surfaces

Junior Club

1996 – 9 Teams / 127 Players 1 Representative player

1997 – 8 Teams / 97 Players 7 Representative players

1998 – 7 Teams / 108 Players 9 Representative players

1999 – 8 Teams / 115 Players 18 Representative players

2000 – 9 Teams / 125 Players 15 Representative players

2001 – 10 Teams / 150 Players 9 Representative players

WON Brisbane Junior Rugby Union Presidents Trophy

2002 – 11 Teams / 157 Players 6 Representative players

2003 – 12 Teams / 170 Players 10 Representative players

WON Brisbane Junior Rugby Union Presidents Trophy

WON Qld.Junior Rugby Union Presidents Award

1 player selected for Queensland U16

2004 - 13 Teams / 210 Players 12 Representative players

2005 - 14 teams / 220 Players 26 Representative players

LCRU Strategic Plan 2005

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Abbreviated Club History cont.

Senior Club

1993 2 Teams / 40 Players Senior sides into QRU competition for the first time

1994 - 4 Teams / 80 Players Colts Preliminary Finalists

1st Grade Semi-finalists (Suburban Rugby)

1995 - 3 Teams / 60 Players 1st Grade Semi-finalists (Suburban Rugby)

1996 – 3 Teams / 60 Players 1st Grade Minor Premiers (Suburban Rugby)

1997 – 3 Teams / 60 Players Playing Suburban Rugby

1998 – 3 Teams / 60 Players WON Suburban Rugby Premiership

WON Colts Premiership

1999 – 3 Teams / 60 Players WON Suburban Rugby Premiership

2000 – 3 Teams / 60 Players Accepted the QRU offer to play in a higher competition

(Division 2)

2001 – 4 Teams / 80 Players Almost made the finals series in Division 2

2002 – 4 Teams / 80 Players Accepted the QRU offer to play in a higher competition

(Division 1). Finished 6th

2003 – 5 Teams / 100 Players Division 1. Finished 5th

2004 - 7 Teams / 140 Players Division 1. Minor premiers - unbeaten throughout round robin series

Won Premiership by Wyatt Cup side

LCRU Strategic Plan 2005

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Current positioning

  • Environment
  • Multicultural
  • Location (Central Likely)
  • Supported by council
  • Mixed socio-economic
  • Other codes
  • Competitors
  • All other sports
  • Sunnybank Rugby Club
  • General Recreation proximity to Gold Coast
  • Work commitments
  • Extended trading hours
  • Industrial shift workers
  • Costs of other sports
  • Targets
  • Schools
  • QRU / QJRU / QSRU
  • Local Business
  • Government Federal / State / Local
  • Media Radio / Quest News
  • Community Groups / Islander organisations/ Mature Age groups
  • Licensed club
  • Resources
  • Potential player base
  • Facility
  • Good Human Resources Volunteers
  • Social spirit
  • Potential to move to a higher level of competition
  • Sound Financially
  • Pride, strong Rugby Culture
  • Access to QRU Development officer
  • Relationship with QSRU
  • Positioning
  • Best kept secret in Logan
  • Not as strong in community as could be
  • Lack of marketing
  • No charity

LCRU Strategic Plan 2005

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SWOT Analysis

LCRU Strategic Plan 2005

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Objectives

  • To participate at the highest level of competition
  • Increase Player Participation
  • Sound financial position
  • Develop a Club Facility Plan
  • To increase community awareness of Logan City Rugby Union
  • Club
  • Initiate a sound volunteer management program
  • Co relationship with community organisations

LCRU Strategic Plan 2005

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Objective One: To Participate at the highest level of competition

LCRU Strategic Plan 2005

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Objective Seven: Co relationship with community organisations

LCRU Strategic Plan 2005

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Conclusions

  • Logan City Rugby Union Club is situated in one of the fastest population growth areas in Australia
  • Logan City Rugby Union Club has been active in creating growth in rugby union at a junior level, at schools and at a senior level
  • An appropriate transition from those numbers to Under 19 Colts and Open Grades does not occur
  • A significant reason is that the many Logan City players seek higher level competition and therefore the better players transfer to nearby Brisbane clubs. (This affects junior and senior clubs).
  • Participation in Premier Rugby will provide Logan City players with the competitiveness they are seeking
  • Logan City has previously been identified by QRU as the “jewel in the crown” of recruitment opportunities
  • Logan City creates a sensible ‘bridge’ between Gold Coast and City based clubs and at the same time staves off advances by Soccer, AFL and NRL
  • Most sponsors provide small “courtesy” amounts and prefer to benefit clubs where the sponsor has a local business or presence
  • Many larger sponsors have indicated a willingness to contribute when the Logan City can provide an appropriate exposure for the sponsor
  • Logan City players want to play Premier Rugby through a home based team
  • Logan City sponsors want a higher profile partner through Premier Rugby
  • Logan City Council is already discussing improved facilities for Rugby; a higher profile would speed up the process
  • Logan City Rugby should no longer be impeded at Senior level by not expanding its horizons through Premier Rugby
  • Logan City Rugby must provide the pathway its players are demanding
  • Logan City Rugby must enter Premier Rugby for the good of the Code
  • Logan Rugby should be encouraged by QRU to continue its growth by admission into Premier ranks.

LCRU Strategic Plan 2005

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Appendix 1

LCRU Structure

LCRU Strategic Plan 2005

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Appendix 2

  • Executive Committee (2005)
  • Logan City Rugby is operated by an executive committee. The junior and senior committees are represented on the Executive Committee to ensure that all relevant issues are fully and properly aired. The Executive Committee consists of the following members :-
      • Chairman Peter Tisdall
      • Treasurer Wayne Martin
      • Secretrary / Club Administrator Mick Richards
      • Senior President Tony Wilder
      • Junior President Barry Parker
      • General Member (Junior registrar) Mark Gawne
  • Peter Tisdall has been associated with Logan City Rugby for more than 10 years and has served in various capacities both on field and off field including Junior Presidency, & Club Executive member.
  • Wayne Martin was appointed to the Treasurers role during the 2004 season where he has been overseeing the formalization of our budget process and transferring our reporting to MYOB.
  • Mick Richards has 10 years experience within Brisbane Rugby having held various positions on our Executive Committee including 1 year as Junior President (2001). He has also been a member of the Brisbane Junior Rugby Competition Committee for 9 years assisting in its development into the Brisbane Junior Rugby Union.
  • Tony Wilder is a Life Member at Logan and has served as Club Chairman previously. Tony is a Level 2 Coach who coached our seniors during the last 2 years (Division 1) and when we won consecutive Premierships in Suburban Rugby (1998 & 1999). Tony has been involved with the club since 1986 and has expended considerable effort in the ongoing development of rugby in Logan.
  • Barry Parker joined Logan as a parent five years ago. He has assumed the role of Junior President in 2005. he also represents the club’s major sponsor.
  • Mark Gawne is presently completing the duties of Junior Registrar as well as serving on the Executive Committee.
  • =============================================================
  • All six members of the Logan Executive have strong business skills. They have each held senior management positions or are running successful businesses in their own right. The commercial development of rugby in Logan is testimony to their skills and foresight.

LCRU Strategic Plan 2005

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Appendix 3

Logan City Population statistics

LCRU Strategic Plan 2005

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Appendix 4

Draft issued for public consultation

App

LCRU Strategic Plan 2005

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