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Animation if needed Is “Fade - very fast”

TRUSTe & MediaMind (MM). Animation if needed Is “Fade - very fast”. TRUSTe provides an Online Behavioral Advertising (OBA) compliance solution

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Animation if needed Is “Fade - very fast”

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  1. TRUSTe & MediaMind (MM) Animation if needed Is “Fade - very fast” • TRUSTe provides an Online Behavioral Advertising (OBA) compliance solution • TRUSTe renders an overlay icon, typically in the top right corner of the banner. When clicked on, the icon expands disclosing information on who/how/why the user is being served the particular ad and link(s) to opt out of targeting • MM supports TRUSTe via custom script below: • http://ds.serving-sys.com/BurstingRes/CustomScripts/AdChoiceTrusted.js?adid=[%tp_adid%]&flightid=[%tp_flightid%]&pid=TRUSTe_PlacementID&aid=TRUSTe_AdID&cid=TRUSTe_CampaignID&plc=tr • The values for pid=, aid= and cid= are provided by TRUSTe directly • The value for plc= can be set to tr/tl/br/bl to indicate location of icon within the banner • Implemented in the 'brand study' area – on ad download & javascript must be selected • Latest Instructions on implementation posted here: \\nyeyestore\Shared\Client Services\Training_2011\MediaMindTRUSTe Basic and Excel Import Implementation_042211v3.docx

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