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第七章 目标市场选择及目标市场战略 PowerPoint PPT Presentation


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第七章 目标市场选择及目标市场战略. 市场是潜在购买者对一种产品或劳务的整体需求,这种整体需求不仅指一个顾客的需求是复杂多样的,同时还指所有顾客对同类产品的需求也是复杂多样的。消费者需要的多样性决定企业只能为某一类或某几类需要服务,而消费者在同一需求上的差异性,决定企业不可能满足所有消费者对某种产品的互有差异的整体需要。企业须从战略的高度做好 市场细分 工作,确定自己的 目标市场 ,并选择有效的 营销战略 。. 第七章 目标市场选择及目标市场战略. 第七章 目标市场选择及目标市场战略. 第一节 市场细分. 一、 市场细分的含义 .

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第七章 目标市场选择及目标市场战略

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