GSB 522 Harley-Davidson Motor Company: Enterprise Software Selection. Harley-Davidson. Mission
Harley-Davidson Motor Company:
Enterprise Software Selection
We fulfill dreams through the experience of motorcycling by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.
Who are the players?
Who are the competitors?
Who are the customers?
Describe the company culture?
What does the corporate structure say about them?
Define their business strategy?
What story does the case tell?
What precipitated the change in the company?
Define the Supply Management Strategy.
What is the SMS goal?
What are the SMS objectives?
What is the IT strategy?
How does it link to the SMS?
How do these strategies link to the business strategy and goals?
Beginning with the hiring of Berryman:
What were the steps in the change program?
Assess the change program.
Selecting an ERP provider
What is your choice (Provider 1, 2, 3)?
How should Harley weight each of the factors?