Welcome & Logistics

2. Welcome & Logistics Joy Hall Bryant Program Manager, IRM Outreach Texas Department of Information Resources Going Social: Implementing Best Practices for Texas Government #GoSoTX

3. Event Sponsored by Texas Department of Information Resources www.dir.texas.gov Texas Association of State Systems for Computing and Communications www.tasscc.org Going Social: Implementing Best Practices for Texas Government #GoSoTX

4. Contributors AT&T Department of State Health Services First Order Consulting MicroAssist SACC Training and Development Subcommittee Texas Department of Licensing and Regulation Texas Education Agency Texas Parks and Wildlife Department Texas.gov Going Social: Implementing Best Practices for Texas Government #GoSoTX

5. Executive Sponsor • R. Douglas Holt • Deputy Executive Director, Statewide Technology Services • Texas Department of Information Resources Going Social: Implementing Best Practices for Texas Government #GoSoTX

6. Master of Ceremonies John Gillis, Jr. Principal First Order Consulting Going Social: Implementing Best Practices for Texas Government #GoSoTX

7. Definition VOTE • Information that is shared through internet technology in a socially networked environment • Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. • Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. • Social Media is like going to a party, finding a conversation that you like, and joining or even just listening. • Peer-to-community collaboration, enabled through internet and mobile software, to create valuable information (words, pictures, videos, audio) in an accessible and scalable format Going Social: Implementing Best Practices for Texas Government #GoSoTX

8. Going Social: Implementing Best Practices for Texas Government #GoSoTX

9. Program • Facilitator: John Gillis, Jr. of First Order Consulting • Strategy • Rebecca Otis, Texas.gov • Policy • Jon Lee, DIR • Content (Panel) • Lydia Saldana, Texas Parks and Wildlife • Greg Beets, Department of State Health Services • Suzanne Marchman, Texas Education Agency • Terry Westrum, Texas Department of Licensing and Regulation Each session will be a combination of presentation and facilitated audience discussion. Going Social: Implementing Best Practices for Texas Government #GoSoTX

10. Today’s Presenters • First connected to the internet in 1988 through Prodigy • Vegetarian for ten years • Singer in a Huey Lewis and the News tribute band called TheNew Drugs • Has an extensive collection of vintage toasters dating back to the turn of the 20th century.   • Traveled to 10 countries outside of the U.S. • Has some pets, including: French bulldog puppy, 2 English bulldogs, a miniature pot bellied pig that weighs about 100 pounds, a 30-pound rabbit, a stray cat that adopted us, and two goats. Going Social: Implementing Best Practices for Texas Government #GoSoTX

11. Strategy Rebecca Otis Social Media Administrator Texas.gov Facilitated Discussion with Audience Going Social: Implementing Best Practices for Texas Government #GoSoTX

12. Strategy VOTE • Survey: How does your organization train employees on acceptable Social Media use? • 2/3 said no training on recent Social Media developments, why? • Topic evolves too quickly to train, • Not universally accepted as a business activity, • Training budget/resources not available, • Participant number too small to justify, or • Other Going Social: Implementing Best Practices for Texas Government #GoSoTX

13. Refreshment Break Please take this opportunity to enjoy refreshments and network with other attendees.

14. Policy • Jon Lee • Policy Analyst • Texas Department of Information Resources • Facilitated Discussion with Audience Going Social: Implementing Best Practices for Texas Government #GoSoTX

15. Policy VOTE • Survey: Who posts content? A: Public Information / Communications • However, not many organizations are posting? Why? • Too risky, • Does not have available resources, • Does not have qualified resources, • Agency does not see the need, or • Other Going Social: Implementing Best Practices for Texas Government #GoSoTX

16. Content (Panel & Discussion) • Greg Beets, HIV/STD Public Information Coord. Department of State Health Services • Suzanne Marchman, Public Information Officer Texas Education Agency • Lydia Saldaña, Director of Communications Texas Parks and Wildlife • Terry Westrum, Web Administrator Texas Dept. of Licensing and Regulation Going Social: Implementing Best Practices for Texas Government #GoSoTX

17. 2011 Social Media Goals • Strategy (Extension) – Integrate Social Media with major and minor communication initiatives: marketing, PR, and communication efforts • Strategy - Encourage Executive sponsorship of Social Media initiatives • Strategy – Promote business case of this low cost tactic to further agency customer service goals • Policy (Interaction) - Develop social media guidelines in order to initiate and cultivate a culture of collaboration • Content (Interaction) – Engage customers with social media content, facilitating open communication dialogue Going Social: Implementing Best Practices for Texas Government #GoSoTX

18. Going Social: Implementing Best Practices for Texas Government #GoSoTX

19. Forum’s Title in 5 Years • Staying Social • Anti-social    • Going Mobile: Doing EVERYTHING from your smartphone and tablet • Aggregation of rich geographic/mapping data with existing social media channels • Government For the People Going Social: Implementing Best Practices for Texas Government #GoSoTX

20. Forum’s Title in 10 Years • Socially Acceptable • Instantly aggregating user-developed web content to create profiles as a means of hyper-targeting social marketing initiatives • Going Home: Teaching your robotic workforce to do EVERYTHING • That’s a tough one. We don’t know yet and we shouldn’t know yet…new tools and ideas come about every day. I don’t think we can even begin to imagine the landscape in 5 years (much less 10!) because the technology is changing so quickly…. • Government By the People - Social media is only part of a larger movement towards more open and accessible government. Going Social: Implementing Best Practices for Texas Government #GoSoTX

21. Next steps for… • DIR • Lead workgroup to develop statewide guidelines for • Policy areas • Strategies • Launch collaboration site • Discussion forum • Document library • YOU • Continue to learn • TASSCC TEC (4/7) • Sign up for the workgroup to develop statewide guidelines • Participate in TASSCC SIG • Initial Meeting March 1 @ 3:00 • Join online communities • MuniGov 2.0 • govloop • Webcontent.gov Going Social: Implementing Best Practices for Texas Government #GoSoTX

22. Resources • August Social Media Forumhttp://www.microassist.com/news/social-media-boot-camp • Federal Government Agencies http://www.howto.gov/social-media/using-social-media Going Social: Implementing Best Practices for Texas Government #GoSoTX

23. Thank You • We appreciate your participation in today’s event! • We will email: • Any follow-up information • CPE form • Link to evaluation • Link to workgroup sign up Going Social: Implementing Best Practices for Texas Government #GoSoTX