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Vocational Independence Program Marketing Needs. Ernst VanBergeijk , Ph.D., M.S.W. Associate Dean New York Institute of Technology. Overview. Problem Goal of this campaign Mission Vision Core values Relation to NYIT & its mission VIP Structure & Population

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Vocational independence program marketing needs

Vocational Independence Program Marketing Needs

Ernst VanBergeijk, Ph.D., M.S.W.

Associate Dean

New York Institute of Technology


  • Problem

  • Goal of this campaign

  • Mission

  • Vision

  • Core values

  • Relation to NYIT & its mission

  • VIP Structure & Population

  • Target Audience for marketing

  • History of the program & competing forces


  • In your own words describe the mission, the vision and the core values of VIP

  • How does VIP relate to NYIT

  • Describe the VIP population

  • Tell me who is the target audience for marketing

  • State to me the history of the program

  • How the program markets itself


  • There is a perception that the program is closing in the special education community

  • There is an invisibility factor within the college itself

  • There are limited funds

  • All efforts to recruit students are paid for by the program

  • The program is quite costly with very few scholarships available and currently NO federal financial aid


  • To increase enrollment to 110 students in the next 5 years

Vip mission statement
VIP Mission Statement

  • To provide our students with the strategies, skills and supports necessary to prepare them for fulfilling, successful, and independent lives

Vip vision statement
VIP Vision Statement

  • To be the world’s leading college-based educational, vocational, social, and independent living program for individuals with learning differences.

Core values
Core Values

  • The Vocational Independence Program is guided by a dedication to excellence as embodied in its core values:








Nyit mission
NYIT Mission

  • A global, private institution of higher education, NYIT has more than 15,000 students on campuses in North America, China, the Middle East, and online. Since 1955, NYIT has pursued its mission to:

    • Provide career-oriented professional education

    • Give all qualified students access to opportunity

    • Support applications-oriented research that benefits the larger world

New york institute of technology
New York Institute of Technology

  • College that offers a variety of degrees and certificate programs

    • Associates degrees through Doctorate of Osteopathic Medicine

    • VIP certificate program

  • Global Campuses

    • Manhattan & Long Island

    • Vancouver, Canada

    • Nanjing, China

    • Abu Dhabi, Bahrain

    • Jordan

New york institute of technology1
New York Institute of Technology

  • Rated the safest college campus according to Cleary Act reports – Daily Beast

  • U.S. News & World Report ranked NYIT #74 among colleges that offer masters degree programs

  • Popular majors: marketing, business, engineering, computer science & graphics, architecture, interior design, and health sciences

The vip programs of nyit
The VIP Programs of NYIT

Summer before 1st yr

Introduction to Independence

3 year, 2 concentrations

Advanced Vocational


Vocational Independence Program

Ongoing for grads

Referral to other programs (e.g. ACLD, POINT)

Introduction to independence
Introduction to Independence

  • Conducted 1 or 2 summers before 1st VIP fall semester. Ages 16-21

  • 7 week summer experience

  • Held in the same dormitories as the student will live in come fall

  • 4 days a week- ½ of the day is spent in vocational placement

  • Fridays dedicated to travel training

  • Stipends paid. $ used to teach budgeting. Students pay for social activities/trips

  • Emphasis on socialization

Vocational independence program
Vocational Independence Program

  • Two Concentrations: 3 Year Program. Ages 18-25+

    • Vocational & Independent Living Skills focus

    • Pre-degree Concentration: students take some courses at NYIT for credit

  • Addresses academic, vocational, & independent living skills

  • Individualized attention 2:1 student/staff ratio

  • Department of Labor Funding

  • Traditional curriculum format: freshperson, sophomore, & junior

  • Certificate of completion

  • Optional 4th year individually tailored

Who are the vip students
Who are the VIP Students?

They are young adults ages 16-25 years of age with significant learning disabilities or higher functioning individuals on the autism spectrum

They must have a desire to learn how to work and have the potential to live independently

What makes vip unique
What makes VIP unique?

  • In existence for over almost 25 years

  • Student operated coffee house with bands and karaoke nights

  • Planned activities every weekend

  • Professional Transportation System

  • Travel training to NYC

  • International travel options

  • 6 vocational areas

  • BOCES option

  • Optional 4th year

Fitness program
Fitness Program

  • Pedometer Program

  • Fitness electives

  • Fitness Fridays

  • Health Class

Student activities center
Student Activities Center

Swimming Pool

Bowling Alley



9 Hole Golf Course

Fitness club
Fitness Club

Ms. Debbie Hughes, Personal Trainer

Target audience
Target Audience

  • Parents of Special Education High School Students

  • Special Education Consultants & Advocates

  • Special Education Administrators & Teachers

  • High School Guidance Counselors

  • Agency Personnel

History of vip
History of VIP

  • Started in 1987 as a part of a fully integrated CI campus

  • First Step Inc.

    • Subcontracted by NYIT on CI campus

    • Ostensibly a 501.C3

  • 2005 Lexa Logue, Provost

    • Hired two consultants to evaluate the program

    • Led to the ousting of the dean & founder

  • January 2006 appointed new dean

  • August 2007 major re-organization

    • Closing of Graduate Living Program

    • Firing of 9 employees

Aftermath of re organization
Aftermath of Re-organization

  • Enrollment high of 110 students

  • Enrollment low = 47 students

  • Rumors that VIP was closing

  • Fired employees created own GLP program and began poaching VIP students


  • We are a college based comprehensive transition program

    • Thames Academy @ Mitchell College

    • Lesley College

    • Beacon College

    • Lynn College

    • University of Southern Illinois @ Carbondale

    • Marshall College

    • Pace Program at St. Louis National University

    • Pace University

  • Other programs are for profit and college affiliated

    • College Internship Program

    • College Living Experience

    • Gersh Academy @ Daemen College

    • Chapel Haven & Chapel Haven West @ University of Arizona

    • Giant Steps

New legislation
New Legislation

  • 2009 re-authorization of the Higher Education Opportunities Act

  • Governs FAFSA

  • Students with disabilities attending comprehension transition programs now eligible to apply for FAFSA as long as program has U.S. DOE

  • NYIT VIP applying this month

  • This is something to taut

Marketing efforts
Marketing Efforts

  • Word of Mouth & referrals from camps

  • Direct mailing to guidance counselors & special education coordinators in Tri-state area

  • Open Houses

  • NYIT Web site

  • Twitter

  • FaceBook

  • Brochures

Marketing efforts continued
Marketing Efforts…continued

  • 30 publications

    • JADD

    • Journal of Human Behavior in the Social Environment

    • Journal of Social Inclusion

    • Autism Spectrum News

    • Mental Health News

    • Exceptional Parent Magazine

    • Next StepU

    • Link Magazine

Marketing efforts continued1
Marketing Efforts…continued

  • Conference Presentations & Exhibition Halls

    • IECA

    • NECHA

    • OCALI

    • LDA

    • ASPEN-NJ

    • AHA

    • ASA

    • CHADD

    • FEGS

    • YAI

    • Guidance Expo

    • LIGCA

    • Choices Conference

    • Future Quest

    • Yale School of Medicine

Marketing efforts continued2
Marketing Efforts…continued

  • Carleton Group designed logos and new flyers

  • Sponsored Kitchen re-design contest

  • Internships for of undergraduate & graduate programs

  • Largest provider of departmental level scholarships through our Resident Advisor program

  • All VIP advertising and recruitment efforts paid for and conducted by the program

For further information
For Further Information:

Ernst VanBergeijk, Ph.D., M.S.W.

Executive Director & Associate Dean

New York Institute of Technology

Vocational Independence Program

300 Carleton Avenue

Central Islip, NY 11722-9029


[email protected]