Dell ™ Latitude ™ Sales Accelerator Campaign Lead the migration. Reap the rewards.

1. Dell™Latitude™Sales Accelerator CampaignLead the migration. Reap the rewards. Latitude E-Family laptops + Windows® 7 Professional + Microsoft® Office Home & Business 2010 Speaker: Date:

2. Agenda • Small to Midsize Business (SMB) Laptop Environment Today • Partner Business Opportunity • Partner Revenue Opportunities • Customer Benefits • Partner Sales Incentive • Sales and Marketing Resources

3. SMB Laptop Environment Today Aging • Nearly 50% more downtime • 50% more costly to maintain • More susceptible to virus, spyware, and malware attacks • Slow processors Nearly40%of small business PCs are 3+ years old1 1SMBs – The Case for Buying Modern PCs, March 2010

4. SMB Laptop Environment Today Old operating system • Incompatible with newer high-productivity applications • No longer supported 86%of SMBs still run Windows XP2 2Second Annual Microsoft SMB Partner Insight Report, 2010

5. New PC Market Today Pent-up demand: Delayed buying during economic downturn Market growth: Worldwide PC shipments are forecast to reach 387.8 million units in 2011, a 10.5% increase from 2010, according to Gartner, Inc.3 10.5% Hardware opportunity: 93% of SMBs plan to upgrade to Windows 7, with 37% planning to do so in 2011. 44% of new Windows 7 installations will be on new computers.4 3Gartner, Inc. Press Release, Gartner Lowers PC Forecast as Consumers Diversify Computing Needs Across Devices,March 3, 2011 <http://www.gartner.com/it/page.jsp?id=1570714> 4Spiceworks Voice of IT® Market Research: Client Study, Windows 7 Upgrade Plans, Q1 2011

6. Next-Generation Latitude E-Family With Windows 7 Professional and Office 2010: Customers can get more done.         • Multitask at the speed of business         • Perform common computing and business tasks quickly  Customers can conduct business anywhere.         • Stay productive longer on the go with long-life battery options         • Collaborate online as easily as in the office  Enjoy easier, more economical management.         • Rely on new innovations to help keep laptops and data safer         • Resolve system issues with new diagnostics and troubleshooters

7. Capturing Revenue Opportunities TECHNICAL SERVICES PRODUCT SALES • New business laptops • New OS, productivity software • Assess infrastructure for upsell and cross-sell potential • Deployment and configuration • Optimized desktop and upgraded servers • Managed services

8. Revenue Scenario UK VAR Scenario: Profits Generated* 6,000 3,000 4,625 4,000 2,000 1,125 500 0 Software Hardware Services Total *Total profits from installing 25 new computers with Windows 7 at an accounting firm moving to a new space.

9. The Dell–Microsoft Solution Drive product and services revenue by migrating your SMB customers to the Latitude E-Family business laptop. Latitude E-Family laptops: The portfolio of durable Latitude laptops that keep you mobile and productive. Windows 7 Professional: Microsoft's fast-selling operating system, universally praised by users and reviewers. Microsoft Office Home & Business 2010: The latest version of the trusted, familiar, and globally ubiquitous business applications.

10. The Dell–Microsoft Solution: Customer Value Productive and efficient: Employees get more done. + Mobile and reliable: Grab and go—the solution that lets employees connect and contribute anywhere. Manageable and economical: Data security, backup, and restore are simpler than ever, and the next-generation Latitude saves on maintenance costs.

11. Latitude E-Family Laptops Efficiency and performance Go-anywhere productivity Built-to-last durability Confident security Efficient manageability

12. Latitude E-Family Laptops Efficiency and performance Go-anywhere productivity • High-speed multitasking with 2nd Generation Intel® Core™vPro™ Processor* • Long-life battery options, plus quick recharging • Comfort and flexibility with advance display options • Worldwide communication and better mobile broadband connections *Available on select models

13. Latitude E-Family Laptops Efficiency and performance Built-to-Last Durability • Dell Tri-Metal chassis* • Stringent MIL-STD-810G military testing in extreme conditions* • Spill-resistant keyboard and sealed display screen • Rugged hinges and latches and powder coating *Available on select models

14. Latitude E-Family Laptops Efficiency and performance Confident security • Dell Fast Response Free-Fall Sensor, and Dell StrikeZone™ • Dell Data Protection | Encryption and encrypted hard-drive options • Smart card and fingerprint reader login options • Controlled access with Dell ControlVault™and Dell Data Protection | Access • Virus prevention with port control options

15. Latitude E-Family Laptops Efficiency and performance Efficient manageability • Advance previews of Dell hardware and software changes • Quick upgrades and maintenance through a single-access door • Easy laptop customization via hot-swap media modules* *Available on select models

16. Business Benefits* Employee Benefits • Works the way employees do, with speed and reliability • Enables them to get more done, more easily • Backs up and safeguards their information • Runs applications that otherwise work only in Windows XP • Saves over 44 hours in lost employee productivity per computer, per year • Returns the investment in seven to eight months, for an ROI of 375% *The Benefit of Using Windows 7 in Small and Medium-Sized Businesses, IDC White Paper, June 2010

17. Connect and contribute anywhere, anytime • Faster load times • Easier to learn, simpler to use, faster to search • New Office Web Apps—for accessing, editing, and sharing with others via an Internet connection • Co-authoring—so teams can collaborate on a document or project, and revise, edit, and handle approvals more efficiently • Access to email, calendars, and social networks directly from Microsoft Outlook® 2010 • Improved data analysis, charting, and formatting in Microsoft Excel®2010

18. Main benefits of the next-generation Latitude business laptop Productive and efficient Mobile and reliable Manageable and economical

19. Partner Sales Incentive + + Latitude E-Family laptops preinstalled with Windows 7 Professional and Microsoft Office Home & Business 2010. Sell Earn a $20 bonus for every qualified business PC you sell. = $20 Campaign website: dell.com/partner/nowisthetime2migrate

20. Sales and Marketing Resources Demand generation: Full- and quarter-page print ads Three promotional emails Customizable postcard announcement Online banner ad series Landing page to add to your website

21. Sales and Marketing Resources Sales materials: Leave-behind sales sheet PowerPoint®sales presentation Talking points guide Campaign website:dell.com/partner/nowisthetime2migrate Register to get warm leads from the Dell PC Advisor tool at: http://partnerdirect.dell.com/sites/channel/en_us/solutions/mobility/pages/pcadvisor.aspx

22. Get Started Today Visit the campaign website for incentive details and sales resources. 1 2 From there you will be directed to Campaign Builder to download and customize marketing materials. 3 Start GENERATING DEMAND! Campaign website: dell.com/partner/nowisthetime2migrate

23. Questions? Campaign website: dell.com/partner/nowisthetime2migrate

24. Dell Latitude Sales Accelerator CampaignLead the migration. Reap the rewards. Thank You Speaker name Email address