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target audience.

target audience. investors. Sales pitch Ruben Zoeteweij, Jong-Hwa Park, Elisa Wirkkala, Juha Halme. Imagine how boring it is to wait a bus if you can't see Solution: games for visually impaired Jong the Dog. Introduce Jong the dog. Nokia Series 60 5th version  and above

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target audience.

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  1. target audience. investors.

  2. Sales pitch Ruben Zoeteweij, Jong-Hwa Park, Elisa Wirkkala, Juha Halme

  3. Imagine how boring it is to wait a bus if you can't see • Solution: games for visually impaired • Jong the Dog

  4. Introduce Jong the dog. • Nokia Series 60 5th version  • and above • Developed for Flash Lite 3.0 (ActionScript 2.0) • High contrasting colors

  5. 315 Million potential customers ! • Big and growing target group • Worldwide • Blind: 45,000,000 • VI: 315,000,000 “This is what I have been waiting for so long."

  6. Make profit: • No competitors • Ovi-Store • Limited edition:  free • Full version:      3,99 € • And also support VI: • Give more fun • Teach VI people to use the mobile phone

  7. Financials • After four years..                     • 20 games                              • 250,000 players                      • Net Present Value                      • € 478K • Amount of money needed: • € 53K ne

  8. Present demo of Jong the dog

  9. Time for questions

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