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Greater Columbia Chamber of Commerce 2007-2008 Membership Survey PowerPoint PPT Presentation


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Greater Columbia Chamber of Commerce 2007-2008 Membership Survey. Dr. Rich Harrill Director International Tourism Research Institute University of South Carolina. The Survey. Three e-mail blasts in July, August, September; one direct mailing in October

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Greater Columbia Chamber of Commerce 2007-2008 Membership Survey

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Greater Columbia Chamber of Commerce2007-2008 Membership Survey

Dr. Rich Harrill

Director

International Tourism

Research Institute

University of South Carolina


The Survey

  • Three e-mail blasts in July, August, September; one direct mailing in October

  • Nine items about chamber events; twelve items about chamber programs

  • One through five scale, ranking items very unimportant to very important


Importance of ProgramsAmbassador of the Year

Very Unimportant 21.4%

Very Important

14.9%

Unimportant

18.8%

Somewhat Important

22.7%

Important

22.1%


Importance of EventsAnnual Business Meeting, Gala, and Auction

Very Unimportant 9.1%

Very Important

22.4%

Unimportant

14.5%

Important

25.5%

Somewhat

Important

28.6%


Importance of EventsBusiness After Hours Downtown

Very Important

17.2%

Very Unimportant 10.1%

Unimportant

18.3%

Somewhat

Important

32%

Important

22.5%


Importance of EventsBusiness After Hours Northeast

Very Important

21.9%

Very Unimportant 20.6%

Unimportant

15.6%

Somewhat

Important

21.9%

Important

20.0%


Importance of EventsBusiness at Sunrise Downtown

Very Important

15.8%

Very Unimportant 12.9%

Unimportant

21.1%

Somewhat

Important

24.0%

Important

26.3%


Importance of EventsBusiness at Sunrise Northeast

Very Unimportant 20.5%

Very Important

18.6%

Unimportant

18.6%

SomewhatImportant

25.0%

Important

17.3%


Importance of EventsGolf Tournament

Very Unimportant 13.8%

Very Important

11.9%

SomewhatImportant

23.8%

Unimportant

25.6%

Important

25.0%


Importance of EventsLeadership Columbia

Very Unimportant 11.1%

Very Important

36.6%

Unimportant

10.5%

Important

20.3%

Somewhat Important

21.6%


Importance of EventsMaking the Connection Tradeshow

Very Unimportant 13.4%

Very Important

13.4%

Unimportant

16.6%

Somewhat

Important

26.8%

Important

29.9%


Importance of EventsTeacher Recognition Breakfast

Very Unimportant 20.0%

Very Important

20.6%

Unimportant

12.5%

Somewhat

Important

20.6%

Important

26.3%


Importance of ProgramsE-gram Newsletter

Very Unimportant 4.2%

Very Important

31.3%

Unimportant

4.5%

Important

23.5%

Somewhat Important

26.5%


Importance of ProgramsFort Jackson Support Programs

Very Unimportant 12.9%

Very Important

17.7%

Unimportant

23.8%

Somewhat Important

22.4%

Important

23.1%


Importance of ProgramsGroup Health Care Discount

Very Important

10.2%

Very Unimportant 32.1%

Somewhat Important

10.2%

Important

13.1%

Unimportant

34.3%


Importance of ProgramsGroup Office Supplies Discount

Very Important

7.3%

Very Unimportant 32.1%

Somewhat Important

8.8%

Important

19.0%

Unimportant

32.8%


Importance of ProgramsGroup Shipping Discount

Very Important

6.7%

Somewhat Important

9.0%

Very Unimportant 36.6%

Important

14.2%

Unimportant

33.6%


Importance of ProgramsGroup Telecommunications

Very Important

4.7%

Somewhat Important

10.9%

Very Unimportant 34.1%

Important

19.4%

Unimportant

31.0%


Importance of ProgramsInformation Technology Council

Very Important

5.1%

Very Unimportant 16.7%

Somewhat Important

16.7%

Unimportant

26.8%

Important

34.8%


Importance of ProgramsIntercity/Intraregional Meeting

Very Unimportant 11.5%

Very Important

12.99%

Unimportant

18.0%

Somewhat Important

25.2%

Important

32.4%


Importance of ProgramsManufacturing Council

Very Important

8.5%

Very Unimportant 16.2%

Somewhat

Important

21.5%

Unimportant

24.6%

Important

29.2%


Importance of ProgramsSeminars

Very Unimportant 6.5%

Very Important

15.7%

Unimportant

15.7%

Somewhat Important

21.6%

Important

40.5%


Importance of ProgramsWomen and Minority Business Council

Very Unimportant 16.2%

Very Important

10.3%

Somewhat Important

19.1%

Unimportant

22.8%

Important

31.6%


Employees

2001-15,000

3%

601-2000

2.4%

576-600

0.6%

476-500

1.2%

401-425

0.6%

376-400

0.6%

326-350

1.8%

301-325

1.2%

276-300

1.8%

251-275

1.2%

226-250

3%

126-150

4.3%

101-125

2.4 %

76-100

3%

51-75

7.9 %

26-50

9.8 %

1-25

54.9 %

0

10

20

30

40

50

60

Percentage


How Would You Like to Learn About Upcoming Chamber Events?

Website, other

3%

Both electronic and direct

11%

Letters, flyers, faxes

9%

E-mails, E-grams

79.4%


Other Events You Would be Interested in Attending?

  • Networking events

  • Legislative briefings/receptions

  • Seminars/workshops/training events

  • Education/guest speaker events

  • Issue committees


Other Programs or Services You Would Like to See Us Offer

  • “More informational speakers about current events and issues that relate to a better understanding of the issues.”

  • “A program that would teach business folks how to impact the decision of elected officials at all levels of government.”


Other Programs and Services You Would Like to See Us Offer

  • “A council met several times made up of the construction industry members…would be a good group to continue.”

  • “I would like the chamber to have a business forum with city council to promote the chamber’s business agenda.”

  • “More structured networking opportunities.”


Summary:Very Important

  • Leadership Columbia

  • E-gram newsletter


Summary:Somewhat Important

  • Ambassador of the Year

  • Annual Business Meeting, Gala, and Auction

  • Business After Hours Downtown

  • Business After Hours Northeast

  • Business at Sunrise Northeast


Summary:Important

  • Business at Sunrise Downtown

  • Making the Connection Trade Show

  • Teacher Recognition Breakfast

  • Information Technology Council

  • Intercity/Interegional Meeting


Summary:Important

  • Manufacturing Council

  • Seminars

  • Women and Minority Business Council


Summary:Unimportant

  • Golf Tournament

  • Fort Jackson Support Program

  • Group Health Care Discount

  • Group Office Supplies Discount

  • Group Shipping Discount

  • Group Telecommunications


Contact Us for Your Business ResearchNeeds!

  • Dr. Rich Harrill

  • E-mail: [email protected]

  • Phone: (803) 777-7682

  • Fax: (803) 777-1224


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