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Greater Columbia Chamber of Commerce 2007-2008 Membership Survey. Dr. Rich Harrill Director International Tourism Research Institute University of South Carolina. The Survey. Three e-mail blasts in July, August, September; one direct mailing in October

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greater columbia chamber of commerce 2007 2008 membership survey

Greater Columbia Chamber of Commerce2007-2008 Membership Survey

Dr. Rich Harrill

Director

International Tourism

Research Institute

University of South Carolina

the survey
The Survey
  • Three e-mail blasts in July, August, September; one direct mailing in October
  • Nine items about chamber events; twelve items about chamber programs
  • One through five scale, ranking items very unimportant to very important
importance of programs ambassador of the year
Importance of ProgramsAmbassador of the Year

Very Unimportant 21.4%

Very Important

14.9%

Unimportant

18.8%

Somewhat Important

22.7%

Important

22.1%

importance of events annual business meeting gala and auction
Importance of EventsAnnual Business Meeting, Gala, and Auction

Very Unimportant 9.1%

Very Important

22.4%

Unimportant

14.5%

Important

25.5%

Somewhat

Important

28.6%

importance of events business after hours downtown
Importance of EventsBusiness After Hours Downtown

Very Important

17.2%

Very Unimportant 10.1%

Unimportant

18.3%

Somewhat

Important

32%

Important

22.5%

importance of events business after hours northeast
Importance of EventsBusiness After Hours Northeast

Very Important

21.9%

Very Unimportant 20.6%

Unimportant

15.6%

Somewhat

Important

21.9%

Important

20.0%

importance of events business at sunrise downtown
Importance of EventsBusiness at Sunrise Downtown

Very Important

15.8%

Very Unimportant 12.9%

Unimportant

21.1%

Somewhat

Important

24.0%

Important

26.3%

importance of events business at sunrise northeast
Importance of EventsBusiness at Sunrise Northeast

Very Unimportant 20.5%

Very Important

18.6%

Unimportant

18.6%

SomewhatImportant

25.0%

Important

17.3%

importance of events golf tournament
Importance of EventsGolf Tournament

Very Unimportant 13.8%

Very Important

11.9%

SomewhatImportant

23.8%

Unimportant

25.6%

Important

25.0%

importance of events leadership columbia
Importance of EventsLeadership Columbia

Very Unimportant 11.1%

Very Important

36.6%

Unimportant

10.5%

Important

20.3%

Somewhat Important

21.6%

importance of events making the connection tradeshow
Importance of EventsMaking the Connection Tradeshow

Very Unimportant 13.4%

Very Important

13.4%

Unimportant

16.6%

Somewhat

Important

26.8%

Important

29.9%

importance of events teacher recognition breakfast
Importance of EventsTeacher Recognition Breakfast

Very Unimportant 20.0%

Very Important

20.6%

Unimportant

12.5%

Somewhat

Important

20.6%

Important

26.3%

importance of programs e gram newsletter
Importance of ProgramsE-gram Newsletter

Very Unimportant 4.2%

Very Important

31.3%

Unimportant

4.5%

Important

23.5%

Somewhat Important

26.5%

importance of programs fort jackson support programs
Importance of ProgramsFort Jackson Support Programs

Very Unimportant 12.9%

Very Important

17.7%

Unimportant

23.8%

Somewhat Important

22.4%

Important

23.1%

importance of programs group health care discount
Importance of ProgramsGroup Health Care Discount

Very Important

10.2%

Very Unimportant 32.1%

Somewhat Important

10.2%

Important

13.1%

Unimportant

34.3%

importance of programs group office supplies discount
Importance of ProgramsGroup Office Supplies Discount

Very Important

7.3%

Very Unimportant 32.1%

Somewhat Important

8.8%

Important

19.0%

Unimportant

32.8%

importance of programs group shipping discount
Importance of ProgramsGroup Shipping Discount

Very Important

6.7%

Somewhat Important

9.0%

Very Unimportant 36.6%

Important

14.2%

Unimportant

33.6%

importance of programs group telecommunications
Importance of ProgramsGroup Telecommunications

Very Important

4.7%

Somewhat Important

10.9%

Very Unimportant 34.1%

Important

19.4%

Unimportant

31.0%

importance of programs information technology council
Importance of ProgramsInformation Technology Council

Very Important

5.1%

Very Unimportant 16.7%

Somewhat Important

16.7%

Unimportant

26.8%

Important

34.8%

importance of programs intercity intraregional meeting
Importance of ProgramsIntercity/Intraregional Meeting

Very Unimportant 11.5%

Very Important

12.99%

Unimportant

18.0%

Somewhat Important

25.2%

Important

32.4%

importance of programs manufacturing council
Importance of ProgramsManufacturing Council

Very Important

8.5%

Very Unimportant 16.2%

Somewhat

Important

21.5%

Unimportant

24.6%

Important

29.2%

importance of programs seminars
Importance of ProgramsSeminars

Very Unimportant 6.5%

Very Important

15.7%

Unimportant

15.7%

Somewhat Important

21.6%

Important

40.5%

importance of programs women and minority business council
Importance of ProgramsWomen and Minority Business Council

Very Unimportant 16.2%

Very Important

10.3%

Somewhat Important

19.1%

Unimportant

22.8%

Important

31.6%

employees
Employees

2001-15,000

3%

601-2000

2.4%

576-600

0.6%

476-500

1.2%

401-425

0.6%

376-400

0.6%

326-350

1.8%

301-325

1.2%

276-300

1.8%

251-275

1.2%

226-250

3%

126-150

4.3%

101-125

2.4 %

76-100

3%

51-75

7.9 %

26-50

9.8 %

1-25

54.9 %

0

10

20

30

40

50

60

Percentage

how would you like to learn about upcoming chamber events
How Would You Like to Learn About Upcoming Chamber Events?

Website, other

3%

Both electronic and direct

11%

Letters, flyers, faxes

9%

E-mails, E-grams

79.4%

other events you would be interested in attending
Other Events You Would be Interested in Attending?
  • Networking events
  • Legislative briefings/receptions
  • Seminars/workshops/training events
  • Education/guest speaker events
  • Issue committees
other programs or services you would like to see us offer
Other Programs or Services You Would Like to See Us Offer
  • “More informational speakers about current events and issues that relate to a better understanding of the issues.”
  • “A program that would teach business folks how to impact the decision of elected officials at all levels of government.”
other programs and services you would like to see us offer
Other Programs and Services You Would Like to See Us Offer
  • “A council met several times made up of the construction industry members…would be a good group to continue.”
  • “I would like the chamber to have a business forum with city council to promote the chamber’s business agenda.”
  • “More structured networking opportunities.”
summary very important
Summary:Very Important
  • Leadership Columbia
  • E-gram newsletter
summary somewhat important
Summary:Somewhat Important
  • Ambassador of the Year
  • Annual Business Meeting, Gala, and Auction
  • Business After Hours Downtown
  • Business After Hours Northeast
  • Business at Sunrise Northeast
summary important
Summary:Important
  • Business at Sunrise Downtown
  • Making the Connection Trade Show
  • Teacher Recognition Breakfast
  • Information Technology Council
  • Intercity/Interegional Meeting
summary important32
Summary:Important
  • Manufacturing Council
  • Seminars
  • Women and Minority Business Council
summary unimportant
Summary:Unimportant
  • Golf Tournament
  • Fort Jackson Support Program
  • Group Health Care Discount
  • Group Office Supplies Discount
  • Group Shipping Discount
  • Group Telecommunications
contact us for your business research needs
Contact Us for Your Business ResearchNeeds!
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