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Chapter 6: The Media

Chapter 6: The Media. Question. Mass media include all of the following EXCEPT the Internet. television. magazines. books. radio. Answer. Mass media include all of the following EXCEPT the Internet. television. magazines. books. (Correct. See p. 159) radio. Question.

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Chapter 6: The Media

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  1. Chapter 6: The Media

  2. Question • Mass media include all of the following EXCEPT • the Internet. • television. • magazines. • books. • radio.

  3. Answer • Mass media include all of the following EXCEPT • the Internet. • television. • magazines. • books. (Correct. See p. 159) • radio.

  4. Question • The mass media with the biggest growth in their news audience is • Fox News. • the Internet. • the network news channels. • MSNBC. • the National Enquirer.

  5. Answer • The mass media with the biggest growth in their news audience is • Fox News. • the Internet. (Correct. See p. 165) • the network news channels. • MSNBC. • the National Enquirer.

  6. Question • The three largest weekly newsmagazines in the U.S. are • Time, Newsweek, and U.S. News & World Report. • Readers Digest, Time, and U.S. News & World Report. • The Nation, Harper’s, and Time. • Harper’s, Time, and Reader’s Digest. • Time, Newsweek, and Reader’s Digest.

  7. Answer • The three largest weekly newsmagazines in the U.S. are • Time, Newsweek, and U.S. News & World Report. (Correct. See p. 162) • Readers Digest, Time, and U.S. News & World Report. • The Nation, Harper’s, and Time. • Harper’s, Time, and Reader’s Digest. • Time, Newsweek, and Reader’s Digest.

  8. Question • _____ has the biggest news audience for all the mass media. • The Internet • Radio • Television • Newspapers • Time magazine

  9. Answer • _____ has the biggest news audience for all the mass media. • The Internet • Radio • Television (Correct. See p. 163) • Newspapers • Time magazine

  10. Question • Private ownership of mass media ensures that news is selected for its • educational value. • shock value. • political importance. • international importance. • audience appeal.

  11. Answer • Private ownership of mass media ensures that news is selected for its • educational value. • shock value. • political importance. • international importance. • audience appeal. (Correct. See p. 168)

  12. Question • The primary risk associated with concentrated ownership of the media is • repetition of soft news stories in many markets, so all local diversity is lost. • the failure of one station will lead to the failure of others, and many stations will go off the air. • increasingly conservative analysis of political news. • a few owners could control the news flow to promote their own political interests. • none of these.

  13. Answer • The primary risk associated with concentrated ownership of the media is • repetition of soft news stories in many markets, so all local diversity is lost. • the failure of one station will lead to the failure of others, and many stations will go off the air. • increasingly conservative analysis of political news. • a few owners could control the news flow to promote their own political interests. (Correct. See p. 170) • none of these.

  14. Question • The Federal Communications Commission regulates communications via all of the following EXCEPT • telepathy. • telephone. • telegraph. • television. • satellite.

  15. Answer • The Federal Communications Commission regulates communications via all of the following EXCEPT • telepathy. (Correct. See p. 172) • telephone. • telegraph. • television. • satellite.

  16. Question • Information given “on background” means • it is background information that puts the real story in context. • the information can be quoted, but the source cannot be identified. • it cannot be printed. • the information cannot be quoted, but the source can be identified. • it is absolutely relevant to the story in question, but the source is irrelevant.

  17. Answer • Information given “on background” means • it is background information that puts the real story in context. • the information can be quoted, but the source cannot be identified. (Correct. See p. 175) • it cannot be printed. • the information cannot be quoted, but the source can be identified. • it is absolutely relevant to the story in question, but the source is irrelevant.

  18. Question • Horse race journalism refers to • the war for ratings between the media outlets. • election coverage that focuses on the candidates’ issue positions. • election coverage that focuses on which candidate is ahead. • coverage of the Triple Crown. • press scrutiny of public institutions and investigating perceived misconduct.

  19. Answer • Horse race journalism refers to • the war for ratings between the media outlets. • election coverage that focuses on the candidates’ issue positions. • election coverage that focuses on which candidate is ahead. (Correct. See p. 177) • coverage of the Triple Crown. • press scrutiny of public institutions and investigating perceived misconduct.

  20. Question • Watchdog journalism refers to • the war for ratings between the media outlets. • election coverage that focuses on the candidates’ issue positions. • election coverage that focuses on which candidate is ahead. • coverage of the Westminster Kennel Club show. • press scrutiny of public institutions and investigating perceived misconduct.

  21. Answer • Watchdog journalism refers to • the war for ratings between the media outlets. • election coverage that focuses on the candidates’ issue positions. • election coverage that focuses on which candidate is ahead. • coverage of the Westminster Kennel Club show. • press scrutiny of public institutions and investigating perceived misconduct. (Correct. See p. 187)

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