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CAN YOUR IMAGE GET DRY OUT OF THE WATER?

CAN YOUR IMAGE GET DRY OUT OF THE WATER?. What companies think they know about crisis communications?. Media love crisis Bad news always sell more The bigger you are, the heavier you fall It will not happen to us. Slow decisions. Too much wondering what to do and missing

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CAN YOUR IMAGE GET DRY OUT OF THE WATER?

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  1. CAN YOUR IMAGE GET DRY OUT OF THE WATER?

  2. What companies think they know about crisis communications? Media love crisis Bad news always sell more The bigger you are, the heavier you fall It will not happen to us

  3. Slow decisions Too much wondering what to do and missing the moment

  4. Slow information processing Too much time wasted to get all the inside information vertically and missing the moment

  5. Head in the sand Fear of “adding fuel to the fire” and laying low

  6. Who can react adequately? Those who are QUICK

  7. Who can be quick? Those who have an ORGANIZATION for the crisis moment

  8. Who is better defended? Those who have an ESTABLISHED and stable IMAGE

  9. The calculation Top management + PR + Lawyers = ?

  10. The calculation

  11. The BP oil spill

  12. The BP CEO Daily Telegraph: "the most hated man in America“ BBC: public enemy No 1 in America

  13. Misleading statements Hayward said the ecological effects will be “very, very modest” “The Gulf of Mexico is a very big ocean, everything we put there is in tiny relation to the water volume”

  14. Inadequate reactions Tony Hayward: I'd like my life back BP spent 50 million dollars on TV ads Obama: The money spent on ads should have been spent on supporting local businesses

  15. Wrong public affairs He said he was not involved in decisions more than 20 times and responded "I don't know" 66 times Refusal to answer questions put to him by a congressional sub- committee

  16. Unexpected vacation

  17. Photoshop BP manipulated photos showing how it fights the spill and confessed it

  18. British, anti-USA or global? Did not get out of the label “a British company” ≠

  19. Political agenda

  20. Sum up Think for the crisis in advance to be able to react Take care of your image to be defended Speak things you can do or affirm Think of what is expected of you Do not let emotions get in the way

  21. PR and Lawyers Prepare your crisis organization and action plan Train the speakers to deal with media and public Are your eyes and ears before, during and after Provide advice accustomed to the case Act in coordination for your good

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