Sales Management 8. Estimating Demand. Market Potential. Sales. Industry Forecast. (Industry Forecast ≤ Market Potential). (Company Forecast ≤ Company Potential). Company Potential. Company Forecast. 0. Time. Key Terms. Market Potential: All possible ______
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(Industry Forecast ≤ Market Potential)
(Company Forecast ≤ Company Potential)
NB: All figures are expressed for a period of ___.
2000: 5,000 units
2001: 8,000 units
2002: 6,500 units estimated