1 / 27

SYDNEY AUSTRALIA

SYDNEY AUSTRALIA. T he largest city in Australia and home to the worlds most beautiful harbour. SYDNEY HAS MANY SPECIAL EVENTS. MAJESTIC WHALE MIGRATION. WORLDS BEST NEW YEARS EVE FIREWORKS DISPLAY. AND MANY MORE. BUT……. THE BIGGEST EVENT WAS IN THE YEAR 2000.

odysseus-karan
Download Presentation

SYDNEY AUSTRALIA

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SYDNEY AUSTRALIA The largest city in Australia and home to the worlds most beautiful harbour

  2. SYDNEY HAS MANY SPECIAL EVENTS MAJESTIC WHALE MIGRATION WORLDS BEST NEW YEARS EVE FIREWORKS DISPLAY AND MANY MORE. BUT……. THE BIGGEST EVENT WAS IN THE YEAR 2000 STUNNIING LIGHTS OF VIVID FESTIVAL

  3. THE SYDNEY OLYMPIC GAMES Ron Baker and Carol Myer recognised the opportunity with Sydney hosting the Olympic games and established SATS. (Stylish Amazing T Shirts) Providing customised 100% cotton T shirts to the B2B (business to business) market with great success.

  4. GLOBAL FINANCIAL CRISIS LAST 12 MONTHS CHEAPER IMPORTS FLOODING

  5. MONTHLY 20% INCREASE WE DESIGN T SHIRTS

  6. ONLINE TECHNOLOGY BUSINESS TO CONSUMER

  7. “Create your own T” T “Stand out and be Unique” S S A HIRTS TYLISH MAZING “Nothing is a problem” NON STRETCH COLLARS Quality Guaranteed 100% COTTON www.sats.com.au

  8. TARGET MARKETS • EXISTING CUSTOMER DATA BASE • YOUNG DEMOGRAPHIC MARKET • GOVERNMENT AND PRIVATE PRIMARY SCHOOLS

  9. Andjela Milivojevic Thomas Lo Satomi Inoue Sukran Ozer

  10. Creative brief on the 1st January 2015 Creative brief for existing customer data base 1st January 2015

  11. Existing customer data base on the 10th January 2015 Creative brief on the 15th January 2015

  12. LAUNCH 20th January 2015

  13. Send out to existing data base on 21st January 2015 Creative brief for Primary Schools on 1st February 2015

  14. Send to Primary Schools on the 10th February Introduce to Metro Sydney on the 1st March 2015

  15. Creative brief on the 1st April 2015 Commence on the 20th April 2015

  16. DIRECT MAIL VS EMAIL http://blog.hubspot.com/blog/tabid/6307/bid/34032/An-Investigation-Into-the-ROI-of-Direct-Mail-vs-Email-Marketing-DATA.aspx

  17. LEGAL REQUIREMENT FOR EMAIL MARKETING 1. Consent - make sure you have consent to contact the recipient and can prove you have obtained it 2. Identify - include accurate information to identify yourself or your organisation as the authorised sender of the message 3. Unsubscribe - make sure your messages have a functional unsubscribe facility, so that recipients can unsubscribe at any time.

  18. Monitoring will consist of weekly meetings to be held through the whole project. Monthly meetings to be conducted after the 30th April to monitor the success of the campaign.

  19. EVALUATION SOCIAL • DIRECT MAIL RESPONSE • EMAIL REPONSES • INCREASE OF SALES • BRAND NAME RECONGNISATION • WEBSITE VISITORS • FAQ • ONLINE SURVEYS RECOMMENDATIONS MEDIA

  20. HOME PAGE COMPANY EMAIL & CONTACT NUMBER LOGIN - TAB ABOUT US - TAB • Build your own T shirt introduction • Slide show of pictures • Features & Benefits • Photos COMPANY LOGO ADD DELIVERY ADDRESS CREATE ACCOUNT - TAB PHOTO GALLERY - TAB BUILD YOUR OWN T SHIRT- TAB VIDEO LINK SOCIAL MEDIA ICONS CONTACT US, FAQ , COMPANY POLICY AND TERMS AND CONDITION LINK ON PAGE BOTTOM

  21. BUILDING OWN T SHIRT PAGE START CREATING - TAB UPLOAD IMAGE - TAB • Info about program • Detailed instructions COLOUR SELECTION POP UP ADVANCED DESIGNERS - TAB LOCATION POP UP VIDEO INSTRUCTIONS PHOTO GALLERY - TAB CREATING TOOLS POP UP SCHOOL PAGE - TAB SUBMIT ICON

  22. SCHOOL PAGE COLOUR SELECTION • Schools will have more simple creation tools • School login directs to this page • Educational message of learning and encouraging creativity DESIGN TEMPLATES LOCATION AND SIZE FINISH ICON PHOTO GALLERY DRAWING AND PAINTING PROGRAM SIMPLE INTRUCTION VIDEO LINK

  23. QUANTITY AND PAYMENT $20 will automatically change to $15 with quantity of 15 or more is selected School logins automatically change $15 QUANTITY REQUIRED CONFIRM ORDER ALL CARDS AND PAYPAL ACCEPTED ENTER PAYMENT DETAILS CREATES INVOICE SECURE SITE SAVE CHANGES CUSTOMER EMAIL OPEN ATTACHMENT TRACKING NU MBER EMAILS INVOICE CUSTOMER TRACKS ORDER CUSTOMER RECIEVES EMAIL

  24. SALES FORCE CRM PROGRAM ($180 per month) (detailed procedure in formal report) 1. Establish a commitment to organizational change. 2. Define specific adjustments to operations. 3. Document your Sales force Training Strategy. The budget for completion for the Website is $1,200 The budget for CRM program is $200 per month

More Related