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Mark Beall. Director of Business Development and Concessions Management at Florida’s Turnpike. October 30, 2012. Agenda. Service Plaza Redevelopment Project Tollbooth Advertising Sponsor-a-Highway Program Specific Services Logo Board Advertising State Farm Safety Patrol Program

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mark beall

Mark Beall

Director of Business Development and Concessions Management at Florida’s Turnpike

October 30, 2012

agenda
Agenda
  • Service Plaza Redevelopment Project
  • Tollbooth Advertising
  • Sponsor-a-Highway Program
  • Specific Services Logo Board Advertising
  • State Farm Safety Patrol Program
  • Plaza Sponsorship Study
  • Service Plaza Hotel Study
  • Anclote Service Plaza Project
service plaza redevelopment project
Service Plaza Redevelopment Project
  • Project to replace/renovate aging facilities at eight service plazas on Florida’s Turnpike Mainline and Homestead Extension
  • Upgrade design architecture, function of the service plazas, and associated services
analysis of facility issues
Analysis of Facility Issues
  • Gas stations small and old
  • Restaurants old and unmatched to markets

served

  • Inadequate number and design of restrooms
  • Function of Plazas – Transitional, Rural, Commuter
  • Bus Parking at Rural Plazas
  • Fueling unbalanced for emergency operations
goals objectives
Goals & Objectives
  • Single Source Vendor
  • Limited FTE Maintenance Obligation
  • Guaranteed Revenue Stream
  • Performance Standards
  • Shared Investment
  • LEED Certification
  • Convenience Stores
  • Upgrade Level of Architecture and Landscaping
  • Enhanced Infrastructure for Emergency Operations
highlights of new areas usa contract
Highlights of new Areas USA Contract
  • 30 year concessions agreement
  • $163 million Public/Private Partnership

$ 62 million investment by Turnpike

  • Leadership in Energy and Environmental Design (LEED) Silver Certification
  • Annual Minimum Concession Fee or 5.75% of Gross Receipts
    • Annual CPI adjustment to Minimum Concession Fee
  • Construction Milestones
large convenience store
Large Convenience Store

Pompano Beach and Okahumpka

New 11,500 sq. ft. building

Three (3) to Four (4) branded food concepts

New fueling facilities

Expanded truck parking at Pompano

renovated service plazas
Renovated Service Plazas

Turkey Lake, Canoe Creek and West Palm Beach

Expanded and renovated restaurant buildings

4 to 5 branded food concepts

New 3,500 sq. ft. convenience stores with fueling facility and 1 branded food concept

Expanded truck parking

newly constructed service plazas
Newly Constructed Service Plazas

Fort Drum and Port St. Lucie / Fort Pierce

New 40,000 sq. ft. restaurant buildings, twice the size of existing buildings

Six (6) to Seven (7) branded food concepts

New 3,500 sq. ft. convenience stores with fueling facility and one (1) branded food concept

Expanded truck parking

snapper creek service plaza
Snapper Creek Service Plaza

Renovated convenience store

New restroom facilities

One (1) branded food concept

leed credit categories
LEED Credit Categories
  • Sustainable Sites
  • Water Efficiency
  • Energy + Atmosphere
  • Materials + Resources
  • Indoor Environmental Quality
  • Innovation in Design
plaza themes
Plaza Themes
  • Water Theme
    • Pompano Beach
    • Port St. Lucie/Fort Pierce
    • Canoe Creek
  • Landscape Theme
    • Fort Drum
    • West Palm Beach
    • Okahumpka
  • Sun Theme
    • Turkey Lake
    • Snapper Creek
slide27

Tollbooth Advertising

    • Non-exclusive license to utilize outside front windows of tollbooths at certain toll facilities
    • Commercial interests with specific advertising/sponsorships disallowed
    • Department discretion to approve or disapprove
    • Agency secures and maintains all advertisements/sponsorships
    • Currently 199 toll booths utilized
slide28

Sponsor-a-Highway Program

    • Generate revenue to help fund roadway maintenance, roadway improvements and new service programs
    • Acknowledgement & sponsorship signs sold as two mile segments
    • Vendor assumes all program costs
    • Annual guarantee $200K or 40% of gross receipts
    • Currently 115 sponsorships
    • Maximum 300 signs system-wide

28

slide29

Specific Services Logo Board Advertising

    • Categories: food, fuel, lodging, camping, attractions & pharmacies
    • Annual guarantee $180K or 25% of gross revenue
    • Currently 465 logo board advertisements
      • HEFT – Some exits exclude Food and Fuel categories
      • Mainline – Food category excluded
  • State Farm Safety Patrol Sponsorship
    • Sponsorship of road ranger program in return for

advertising on the vehicles and for promotional

opportunities

    • Vehicle ID, signage, uniform & event sponsorships
    • Partner in research & safety
    • Revenue to aid in program expansion
slide30

Revenue to the Turnpike

Business Development

Service Plaza Program

Tollbooth Advertising

Sponsor-a-Highway Program

Specific Services Logo Board

Safety Patrol Sponsorship

TOTAL

Program To Date

$24,250,000

4,568,000

717,000

952,000

1,912,500

$32,399,500

FY12

$6,000,000

1,089,700

200,000

$180,000

$297,000

$7,766,700

hotel study
Hotel Study
  • Potential development and operation of hotel(s) at Okahumpka, Turkey Lake, Port St. Lucie/Fort Pierce and Snapper Creek Service Plazas
  • Limited services hotels of 60-80 rooms each
  • Industry Forum – December 10, 2102
anclote service plaza
Anclote Service Plaza
  • Potential development and operation of Service Plaza at Anclote Toll Plaza (MP 23 Suncoast Parkway)
  • Develop after conversion of Toll plaza to all electronic tolling
  • 5 thousand to 11 thousand

square foot building

  • Fueling and truck parking
  • Completed in 2016
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