Mark beall
This presentation is the property of its rightful owner.
Sponsored Links
1 / 32

Mark Beall PowerPoint PPT Presentation


  • 102 Views
  • Uploaded on
  • Presentation posted in: General

Mark Beall. Director of Business Development and Concessions Management at Florida’s Turnpike. October 30, 2012. Agenda. Service Plaza Redevelopment Project Tollbooth Advertising Sponsor-a-Highway Program Specific Services Logo Board Advertising State Farm Safety Patrol Program

Download Presentation

Mark Beall

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Mark beall

Mark Beall

Director of Business Development and Concessions Management at Florida’s Turnpike

October 30, 2012


Agenda

Agenda

  • Service Plaza Redevelopment Project

  • Tollbooth Advertising

  • Sponsor-a-Highway Program

  • Specific Services Logo Board Advertising

  • State Farm Safety Patrol Program

  • Plaza Sponsorship Study

  • Service Plaza Hotel Study

  • Anclote Service Plaza Project


Service plaza redevelopment project

Service Plaza Redevelopment Project

  • Project to replace/renovate aging facilities at eight service plazas on Florida’s Turnpike Mainline and Homestead Extension

  • Upgrade design architecture, function of the service plazas, and associated services


Analysis of facility issues

Analysis of Facility Issues

  • Gas stations small and old

  • Restaurants old and unmatched to markets

    served

  • Inadequate number and design of restrooms

  • Function of Plazas – Transitional, Rural, Commuter

  • Bus Parking at Rural Plazas

  • Fueling unbalanced for emergency operations


Goals objectives

Goals & Objectives

  • Single Source Vendor

  • Limited FTE Maintenance Obligation

  • Guaranteed Revenue Stream

  • Performance Standards

  • Shared Investment

  • LEED Certification

  • Convenience Stores

  • Upgrade Level of Architecture and Landscaping

  • Enhanced Infrastructure for Emergency Operations


New vendor new beginning areas usa fltp llc

New vendor, new beginning…Areas USA FLTP, LLC


Highlights of new areas usa contract

Highlights of new Areas USA Contract

  • 30 year concessions agreement

  • $163 million Public/Private Partnership

    $ 62 million investment by Turnpike

  • Leadership in Energy and Environmental Design (LEED) Silver Certification

  • Annual Minimum Concession Fee or 5.75% of Gross Receipts

    • Annual CPI adjustment to Minimum Concession Fee

  • Construction Milestones


Large convenience store

Large Convenience Store

Pompano Beach and Okahumpka

New 11,500 sq. ft. building

Three (3) to Four (4) branded food concepts

New fueling facilities

Expanded truck parking at Pompano


Renovated service plazas

Renovated Service Plazas

Turkey Lake, Canoe Creek and West Palm Beach

Expanded and renovated restaurant buildings

4 to 5 branded food concepts

New 3,500 sq. ft. convenience stores with fueling facility and 1 branded food concept

Expanded truck parking


Newly constructed service plazas

Newly Constructed Service Plazas

Fort Drum and Port St. Lucie / Fort Pierce

New 40,000 sq. ft. restaurant buildings, twice the size of existing buildings

Six (6) to Seven (7) branded food concepts

New 3,500 sq. ft. convenience stores with fueling facility and one (1) branded food concept

Expanded truck parking


Snapper creek service plaza

Snapper Creek Service Plaza

Renovated convenience store

New restroom facilities

One (1) branded food concept


Leed credit categories

LEED Credit Categories

  • Sustainable Sites

  • Water Efficiency

  • Energy + Atmosphere

  • Materials + Resources

  • Indoor Environmental Quality

  • Innovation in Design


Plaza themes

Plaza Themes

  • Water Theme

    • Pompano Beach

    • Port St. Lucie/Fort Pierce

    • Canoe Creek

  • Landscape Theme

    • Fort Drum

    • West Palm Beach

    • Okahumpka

  • Sun Theme

    • Turkey Lake

    • Snapper Creek


Mark beall

Water Theme


Mark beall

Sun Theme


Mark beall

Landscape Theme


Mark beall

Ongoing Construction – Fort Drum


Ongoing construction fort drum

Ongoing Construction – Fort Drum


Ongoing construction fort drum1

Ongoing Construction – Fort Drum


Finished facilities west palm beach

Finished Facilities – West Palm Beach


Finished facilities pompano

Finished Facilities - Pompano


Finished facilities pompano1

Finished Facilities - Pompano


Final food concepts

Final Food Concepts


Mark beall

  • Tollbooth Advertising

    • Non-exclusive license to utilize outside front windows of tollbooths at certain toll facilities

    • Commercial interests with specific advertising/sponsorships disallowed

    • Department discretion to approve or disapprove

    • Agency secures and maintains all advertisements/sponsorships

    • Currently 199 toll booths utilized


Mark beall

  • Sponsor-a-Highway Program

    • Generate revenue to help fund roadway maintenance, roadway improvements and new service programs

    • Acknowledgement & sponsorship signs sold as two mile segments

    • Vendor assumes all program costs

    • Annual guarantee $200K or 40% of gross receipts

    • Currently 115 sponsorships

    • Maximum 300 signs system-wide

28


Mark beall

  • Specific Services Logo Board Advertising

    • Categories: food, fuel, lodging, camping, attractions & pharmacies

    • Annual guarantee $180K or 25% of gross revenue

    • Currently 465 logo board advertisements

      • HEFT – Some exits exclude Food and Fuel categories

      • Mainline – Food category excluded

  • State Farm Safety Patrol Sponsorship

    • Sponsorship of road ranger program in return for

      advertising on the vehicles and for promotional

      opportunities

    • Vehicle ID, signage, uniform & event sponsorships

    • Partner in research & safety

    • Revenue to aid in program expansion


Mark beall

Revenue to the Turnpike

Business Development

Service Plaza Program

Tollbooth Advertising

Sponsor-a-Highway Program

Specific Services Logo Board

Safety Patrol Sponsorship

TOTAL

Program To Date

$24,250,000

4,568,000

717,000

952,000

1,912,500

$32,399,500

FY12

$6,000,000

1,089,700

200,000

$180,000

$297,000

$7,766,700


Hotel study

Hotel Study

  • Potential development and operation of hotel(s) at Okahumpka, Turkey Lake, Port St. Lucie/Fort Pierce and Snapper Creek Service Plazas

  • Limited services hotels of 60-80 rooms each

  • Industry Forum – December 10, 2102


Anclote service plaza

Anclote Service Plaza

  • Potential development and operation of Service Plaza at Anclote Toll Plaza (MP 23 Suncoast Parkway)

  • Develop after conversion of Toll plaza to all electronic tolling

  • 5 thousand to 11 thousand

    square foot building

  • Fueling and truck parking

  • Completed in 2016


  • Login