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Advertising techniques. Advertising techniques:. price appeal trademark sex appeal humor celebrity repetition fear. Repetitive Ads. Trademark. a symbol, letter, mark, or word representing a product separating it from goods sold by others. Price Appeal. Sex Appeal. Humor. Celebrity.

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Advertising techniques

Advertisingtechniques


Advertising techniques1

Advertising techniques:

  • price appeal

  • trademark

  • sex appeal

  • humor

  • celebrity

  • repetition

  • fear



Trademark
Trademark

  • a symbol, letter, mark, or word representing a product separating it from goods sold by others







Montage of advertising icons
Montage ofadvertising icons


Marking the text

Marking the TExt

Carefully read passage.

Highlight the representations in advertising and the effects of these representations. Label your marks with the appropriate group.

FEMALES

MALES

TEENS

AMERICANS


Marking the text1

Marking the TExt

Let’s take a closer look at the emphasis on appearance.

Ads tend to convey the idea that appearance is the all-important. They teach us to be self-conscious about how we look. When we grow up surrounded by ads, intense self-scrutiny may seem normal.

Of course, all cultures have their own ideas about the traits that make a boy or man and a girl or woman attractive. Often these ideas are very, very different than our own.

Rather, it is the level of concern with physical appearance that makes modern Americans unique. The intense concern with appearance that is so common in our culture has not been the norm in most cultures.

It is an artificial concern that we have acquired from living immersed in a society dominated by commercialism.


Warm up

Quick Write in response to the following:

“The intense concern with appearance that is so common in our culture has not been the norm in most cultures. It is an artificial concern that we have acquired from living immersed in a society dominated by commercialism.”


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