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Market Research Basics

Market Research Basics. Jack Henkel, Business Development Manager Andrea Wesser, Business Development Manager. About the Venture Lab. The UCF Venture Lab is a joint initiative between: UCF Office of Research and Commercialization UCF College of Business Orange County, Florida.

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Market Research Basics

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  1. Market Research Basics Jack Henkel, Business Development Manager Andrea Wesser, Business Development Manager

  2. About the Venture Lab • The UCF Venture Lab is a joint initiative between: • UCF Office of Research and Commercialization • UCF College of Business • Orange County, Florida

  3. Our Mission • To provide early-stage entrepreneurswith access to experienced business coaches that can assist them in the pre-business steps that are critical for the successful launch of technology firms.

  4. Our Services • Coaching – strategy, product/service launch, --------commercialization • Legal Advice – patent law, incorporation, understand contracts, tech transfer • Market Analysis – market assessment, application research, pipeline founding • Financial Planning – revenue models, proper pricing, appropriation of funds • Financial Sourcing – SBIR/STTR search, venture capital raising plan

  5. Resources and Tools • Expert advice from a talented, experienced panel of coaches • Entrepreneurship/Start-Up literature • Workshops • Network of entrepreneurs/investors • Reviewing of start-up documentation • Templates for documentation • Start-up basics templates • Pitch practice and review sessions

  6. Tech. Competitive Analysis • Broad scope technology qualitative comparison (example below):

  7. Tech. Competitive Analysis • Direct competitor quantitative comparison

  8. Patent Analysis • Google Patents (www.google.com/patents) • Good for PDF download, easy to use • USPTO PATFT & PAIR (www.uspto.gov) • Good for accessing latest patents and US patent applications • WIPO Patent Scope (www.wipo.org) • Good for foreign patents and hard to find US patent applications • Typically access “Initial publication with ISR”

  9. Bus. Competitive Analysis • Draw info from technology competitive analysis • Management Team • Customers and Partners • Press Releases • SEC filings/Annual Reports • Investors and VC $$ raised • Lawsuits, executive firings, and job postings • Financial Statements • Assets, R & D, Cash Flow, Revenues, etc. • Independent market reports

  10. Bus. Competitive Analysis

  11. Dissection of a competitor • Oakridge Micro-Energy (http://www.oakridgemicro.com/)

  12. Market Opportunity • Do not need to buy market reports • Search for PR campaign for that report • Make sure you understand what you are reading • Trade Associations make great resources • Trade show content (no need to attend) • Always look for changing standards and regulations on the pipeline • Federal Agencies also have strong resources that are free • Mergers and Acquisitions

  13. Industry Analysis • Visualize Supply Chain • UCF library Resources • Barriers to Entry • Federal Agencies • Blogs (ex. www.seekingalpha.com)

  14. Resources and Tools • Library Resources (www.library.ucf.edu) • IBIS World • Hoovers • Mintel • Lexus Nexus • RDS Business Suite (Business & Industry) • Wall Street Journal • Linkedin.com & Jigsaw

  15. Resources and Tools • Technology Blogs and Websites • www.crunchbase.com (Tech Crunch) • www.gizmodo.com • www.engadget.com • VC and financial info • http://startup.partnerup.com/category/acquisitions/ • www.finance.yahoo.com • http://www.private-equity.org.uk

  16. Resources and Tools • Industry Specific Sources • Video Game Industry - www.gamasutra.com • Social Networks – www.mashable.com • Mobile Phones & App Stores • www.admob.com • http://gigaom.com/ (“app store economy”) • www.appshopper.com

  17. Funding Opportunities • SBIR/STTR • Phase I/Phase II • www.zyn.com • Large Government Grants • www.grants.gov • Government Contracts • www.fedbizopps.gov • Strategic Investors/Partners

  18. Come Visit Us! Office Location: University Tower 12201 Research Pkwy Phone: 407-823-1442 http://www.venturelab.ucf.edu/

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