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CoverGirl Clean Makeup for Clean Water

CoverGirl Clean Makeup for Clean Water. By Missi Martin. Overview. Created in 1961 by Noxzema skin care Consisted of “medicated face makeup ” Late 60's = number one selling face foundation makeup . Procter & Gamble acquired CoverGirl as part of Noxell in 1989

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CoverGirl Clean Makeup for Clean Water

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  1. CoverGirl Clean Makeup for Clean Water By Missi Martin

  2. Overview • Created in 1961 by Noxzema skin care • Consisted of “medicated face makeup” • Late 60's = number one selling face foundation makeup. • Procter & Gamble acquired CoverGirl as part of Noxell in 1989 • Today, over 13 different kinds of makeup, ranging in over 100 different colors and tones • Partnered with America’s Next Top Model

  3. Problem or Opportunity • Over 3.575 million people die each year from water-related diseases- over 2 million are children • Lack of clean water prevents children from getting proper education • Children’s bodies aren’t able to fully fight off the bacteria • Families continue using the contaminated water and never become healthy

  4. Goals of the Campaign • CoverGirlwill provide the CSDW program with $500,000 donation. • 50 million liters of clean water to children • Still wanted to get consumers involved

  5. Key Publics • Media • Stakeholders • Consumers (male & female) • The children and adults benefiting

  6. Strategies & Tactics • Clean Makeup Contest • Press Releases • Facebook page • Twitter • Information on health & beauty Web sites, magazine advertisements and stories • Partnering with PUR • http://www.csdw.org/csdw/home.shtml

  7. Part Two • Social Media • UPDATES • Public Press Conferences • Continue partnership • Other partners?

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