Big feet treading lightly
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Big Feet Treading Lightly. Jo Southernwood Carbon Descent [email protected] Big Feet Treading Lightly. What’s your size?. What makes up the carbon footprint of the college?. Carbon Footprint of a Typical University in the UK. Carbon footprint of the 2010 World Cup in Cape Town?.

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Big Feet Treading Lightly

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Big feet treading lightly

Big FeetTreading Lightly

Jo Southernwood

Carbon Descent

[email protected]


Big feet treading lightly1

Big Feet Treading Lightly


What s your size

What’s your size?


Big feet treading lightly

What makes up the carbon footprint of the college?


Carbon footprint of a typical university in the uk

Carbon Footprint of a Typical University in the UK


Big feet treading lightly

Carbon footprint of the 2010 World Cup in Cape Town?


Big feet treading lightly

Carbon footprint of a printer?


Carbon footprint of a lexmark x646 printer

Carbon Footprint of a Lexmark X646 Printer


Big feet treading lightly

Carbon footprint of a 15 inch MacBook Pro?


Carbon footprint of a macbook pro 2008

Carbon Footprint of a MacBook Pro (2008)


Carbon footprint of macbook pro 2011

Carbon Footprint of MacBook Pro (2011)


Breaking habits

Breaking Habits


Big feet treading lightly

Social Norm Forming


Which message works best

Which message works best?

  • HELP SAVE THE ENVIRONMENT

  • You can show your respect for nature and help save the environment by reusing your towels during your stay


Which message works best1

Which message works best?

  • HELP SAVE THE ENVIRONMENT

  • You can show your respect for nature and help save the environment by reusing your towels during your stay

  • 38% recycle rate


Which message works best2

Which message works best?

  • PARTNER WITH US TO HELP SAVE THE ENVIRONMENT

  • In exchange for your participation in this program, we at the hotel will donate a percentage of the energy savings to a non-profit environmental protection organization. The environment deserves our combined efforts. You can join us by reusing your towels during your stay.


Which message works best3

Which message works best?

  • PARTNER WITH US TO HELP SAVE THE ENVIRONMENT

  • In exchange for your participation in this program, we at the hotel will donate a percentage of the energy savings to a non-profit environmental protection organization. The environment deserves our combined efforts. You can join us by reusing your towels during your stay.

  • 36% recycle rate


Which message works best4

Which message works best?

  • JOIN YOUR FELLOW GUESTS IN HELPING TO SAVE THE ENVIRONMENT

  • Almost 75% of guests who are asked to participate in our new resource savings program do help by using their towels more than once. You can join your fellow guests to help save the environment by reusing your towels during your stay.


Which message works best5

Which message works best?

  • JOIN YOUR FELLOW GUESTS IN HELPING TO SAVE THE ENVIRONMENT

  • Almost 75% of guests who are asked to participate in our new resource savings program do help by using their towels more than once. You can join your fellow guests to help save the environment by reusing your towels during your stay.

  • 48% recycle rate


Which message works best6

Which message works best?

  • WE'RE DOING OUR PART FOR THE ENVIRONMENT. CAN WE COUNT ON YOU?

  • Because we are committed to preserving the environment, we have made a financial contribution to a non-profit environmental protection organization on behalf of the hotel and its guests. If you would like to help us in recovering the expense, while conserving natural resources, please reuse your towels during your stay.

  • 47% recycle rate


Big feet treading lightly

Visual Stunts


How would you persuade people

How would you persuade people…

  • To use the recycling facilities provided?

  • To turn off equipment when not in use?

  • To walk or cycle to college or work?

  • Wear an extra layer of clothing rather than turn up the heating?

  • Buy second-hand stuff rather than brand new?


Thank you

Thank You!

Jo Southernwood

Carbon Descent

[email protected]


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