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Traditional Commercial Challenges

WAN Optimization – On Your Terms Innovative Commercial & Service Enablement Models for Telcos, MSP ’ s & Cloud Providers. Traditional Commercial Challenges. Prohibitive upfront capital investment Infrastructure, licensing, management & support Restriction on cash flow

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Traditional Commercial Challenges

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  1. WAN Optimization – On Your TermsInnovative Commercial & Service Enablement Models for Telcos, MSP’s & Cloud Providers

  2. Traditional Commercial Challenges • Prohibitive upfront capital investment • Infrastructure, licensing, management & support • Restriction on cash flow • ‘Build it and they will come’ approach • Pressure on customer acquisition to achieve ROI • Increased time to revenue • Complex pricing structures • Confusing maintenance & licensing

  3. Breaking the Commercial Mould On YOUR terms…. • Choose YOUR infrastructure • As much as you want, when you want it • Choose YOUR licensing, management and maintenance requirements • Pay only when YOUR customers come on board • Pay YOUR bills on a quarterly subscriptions basis • Choose YOUR required contract term (2 - 5years) • Increase YOUR profits immediately with recurring revenues

  4. Expand’s Game Changing Pricing Model • WAN optimization enablement with zero upfront costs • Eliminates Capital investment • Cost includes all required infrastructure • Simplified cost structure • Monthly Subscription Model • No confusing maintenance or licensing • Service oriented • Pay as you sell enablement • Data Center - Priced per No. of remote connections • Branch Office - Priced on remote bandwidth speed • Mobile Client - Priced per No. of concurrent connections • Substantial margin gains for 3, 4 and 5 year contacts

  5. Subscription Infrastructure • Monthly subscription costs • Quarterly billing • One price covers total required infrastructure • Data Center – VACC, EV, Licensing & Maintenance • Branch Office – VACC, Licensing & Maintenance • Mobile Client – VACC, MACC, Concurrent Licensing & Maintenance • Optional Appliance • Replaces VACC • Minimal one-off cost • Cost collected in first subscription invoice • Contract period • Minimum 2 Years + 3, 4 and 5 years available • Years 3 to 5 subscription costs reduce • Increased margins on 3 – 5 year contracts

  6. Capex Vs Opex • Virtual 45Mb DC, ExpandView, Licensing & Maintenance • 40 Appliance remote sites - 20 x 512K, 10 x 2Mb & 10 x 4Mb

  7. Addressing your customers business needs Expand Networks provides optimization for all TCP & UDP applications over the WAN The industry leader in enabling “Branch Office IT Consolidation & Virtualization” Transparent integration into your managed infrastructure Flexible choice of Virtual & Appliance Accelerators Mitigate problems caused by low speed, congested, high latency or poor quality links Optimize any Service over any WAN link including the industry’s best performance over Satellite Enable complete L7visibilityand QoS to hosted Applications

  8. Service challenges Today’s services need to be: • More responsive to customer needs • Be more efficient • Delivered without service degradation Success depends on: • How quickly services can be enabled • Competitiveness & performance of the services • Rapid return on investment with a low TCO • Minimum up front Investment • Immediate profitable recurring revenue streams

  9. Differentiated value added services • It’s not just about offeringWAN Opt. as-a-service • Optimize many offerings: ‘as-a-service’ • Enable your offering • Differentiate from your competition • Increase ARPU revenue • Gain customer acquisition Example Telco Service Offerings

  10. Telcos - Differentiated value added services Datacenter Managed WAN services • Wan Optimization as-a-service revenue streams • Telco or Customer premise deployment • Increase ARPU revenue • Lock out competition • Gain footprint at your prospective customers • Wrap Wan Opt around another Telcos WAN service Head Office TELCO Managed WAN, MPLS, Managed IP Managed Voice and Data Services Branches Mobile Clients Layer 7 QoS to enhance existing MPLS offerings

  11. Cloud - Differentiated value added services Optimized Cloud Services • Differentiate yourself from the usual Cloud Story • Enable Optimized Service Delivery • Hosted VDI • SaaS • IaaS • Storage & file delivery • Supports Public & Private Clouds • Enable the existing WAN • Deploy “In-cloud” as a Virtual Appliance Cloud Provider Optimized Private / Public Cloud Services Branches Head Office Mobile Clients

  12. MSP - Differentiated value added services Datacenter Managed Hosting Services • Enable Hosted Services • Server consolidation • Application delivery • Optimize branch offices • File sharing • Print services • MSP or Customer premise deployment • Increase ARPU revenue • Differentiated SLAs • Improve use of network assets • Lock out competition • Gain footprint at your prospective customers • Wrap Wan Opt around anotherMSPs service Head Office MSP Managed Hosting Services on & off premise Datacenter Branches Mobile Clients

  13. Mobile - Differentiated value added services Datacenter Mobility 3G/4G services • Increase service uptake • Reduce latency challenges • Differentiated SLAs • Ease strain on your 3G Networks • Improve user performance • Improve traffic flows • Prioritize critical applications • Stop certain traffic types • Increased user satisfaction Cellular Provider Mobile data services Mobile Clients Virtual Bandwidth can minimalize strained 3G Networks

  14. Summary • Competitive Advantage – • Value added services • Gain market share • Enable new service revenues (ARPU) • Enable customer retention & acquisition • Financial Advantage – • Eliminating upfront capital investment • Subscription based ‘pay as you sell’ model • Free up cash flow • Profitability – • Deliver enhanced and differentiated services • Command a premium price tag • Increase profitability • Incremental revenue streams.

  15. Providers working with Expand

  16. A Forrester WAVE Leader, Q4 2009 16

  17. Industry Validation.....Virtually Everywhere ” “ Expand's multi-facetted technology helps enable all remote desktop protocols to be delivered over the WAN in a VMware View environment Scott Davis, CTO, VMware Channel excellence Most complete product offering Analyst & Industry Leaders Virtual Accelerator ” “ Expand Networks is taking actions to address not only business challenges of the present, but also helping prepare corporations for the challenges of the future

  18. WAN Optimization – On Your Terms Supporting slides & additional information

  19. Why Expand Networks? • Visibility, Control & Layer 7 QoS • Dynamic L7 prioritization of business critical applications • Monitor & control all HTTP, ICA & RDP applications • L7 Application monitoring • Virtual Bandwidth and Latency Reduction • Enable upto 1000% more traffic over existing infrastructure • Provide enhanced user experience • Optimization and Acceleration • Latency reduction • Do more with the existing infrastructure • Virtual branch server • WAFS/CIFS for server consolidation, local printing, DHCP & DNS • LAN-like Performance for file access

  20. Virtual Accelerator in the Cloud

  21. Industry’s Most Complete Offering Complete end to end WAN optimization ‘Virtually Everywhere’

  22. Provider Quotes

  23. Aberdeen Group – “Most Complete Offering” Source: Aberdeen Group (May 2009)

  24. THANK YOU

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