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Strategies for Engaging Faculty in the Development and Delivery of Online Education

Strategies for Engaging Faculty in the Development and Delivery of Online Education. Jacqueline Moloney, Ed.D . Dean of Continuing Studies, Corporate and Distance Education and UMOL Deans’ Council. Overview of the Field Incentives That Foster Faculty Involvement

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Strategies for Engaging Faculty in the Development and Delivery of Online Education

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  1. Strategies for Engaging Faculty in the Development and Delivery of Online Education Jacqueline Moloney, Ed.D. Dean of Continuing Studies, Corporate and Distance Education and UMOL Deans’ Council

  2. Overview of the Field • Incentives That Foster Faculty Involvement • Models for Training and Course Migration • Continuous Improvement • Trivia

  3. Why Engage the Faculty Survive, Compete, Grow • The future is e-communication and e-commerce • Sloan-C Sizing the Opportunity projects 2,000,000 in ‘05 • UBS Study projects online enrollments to triple by ‘08 • For-profits outpacing growth of non-profits • Revenue Generation Faculty are at the core of the mission • Determine Curriculum and Institutional Direction • Help Identify New Markets/Maintain Existing ones • Cutting edge pedagogy

  4. UMass Online Programs • UML Largest in UMOL/One of Largest in N E • UML Pioneers in 1996, • Access: over 7,200 enrollments at UML and in 0 14,000 enrollments at UMOL • Generate New Revenues for the Campuses • UMOL $13,000,000 annual revenue • Members of Sloan-C, grant & award recipients • Success attributed to faculty involvement in all aspects of planning and design of the program • trivia

  5. Address Faculty Concerns Upfront

  6. Address Faculty Concerns Upfront • Will I have the necessary technology and support I need, when I need it? • Is this a veiled attempt to eliminate tenure or full-time faculty? • Is it worth the time to learn the technology and to migrate a course online? • What happens to my course/materials once online? • How will I adapt my face to face course to the online environment? • Will I lose my ability to interact with students?

  7. Faculty Recruitment & Oversight • Develop Business Plan Program Development • Engage Faculty Governance and Trusted Advisors • Identify Programs, markets, financial plan • Number of faculty and courses needed each year • Expand the Faculty Pipeline • Start with early adopters • Encourage skeptical faculty • Tenured faculty seeking new challenges • Part-time faculty with campus affiliation • Encourage diversity especially age (Retirees) • Faculty at a distance

  8. Balance Extrinsic/Intrinsic Incentives Feiman-Nemser and Floden • Contract/policy defines explicit conditions & terms • Training Requirements • how much, when, for what • Departmental, College approval • Extrinsic/Monetary Incentives • Course Development Stipends, laptops • Institutional Recognition • Framework for workload implications • Weight in the promotion and tenure • Intellectual Property

  9. Intellectual Property Guidelines • Mutually Beneficial In Spirit • Joint investment in course development • Stipulate faculty ownership of course materials, content, etc. • Stipulate who owns the online course • Parties stipulate conditions under which the course can be taught by another instructor • Agree to conditions for royalties upfront

  10. Intrinsic Incentives • Participation in an exciting learning community • Learn and apply new technologies • Reflect on and explore new pedagogies • Research and publications on the study of online education • Service as mentors • Conference opportunities • Professional awards • Trivia/teams/$150,000

  11. Models for Quality Training & Migration • In-house vs. out-sourced model • Quality programs phase faculty into online teaching training migration teaching course redesign • Model Quality Online Teaching by Training the Faculty Online • Provides convenience and flexibility • Experience of learning online • Builds confidence and sensitivity • Builds online learning communities

  12. Emphasize Pedagogy & Technical Skills • Introduction to Online Teaching Strategies • Creating presence and interaction • Converting assignments • Using the Learning Management System • How to upload content • Empower the faculty with technical skills • Introducing audio and video

  13. Continuous Improvement • Faculty Feedback • 350 faculty Trained in Online Institute since ’04 • 97% satisfied with training • Student Feedback • 95% satisfied with technical and learning experience • Assessment for Transformation

  14. Continuous Improvement through Assessment

  15. Resources and Contact Information http://www.sloan-c.org UMass Lowell Online Teaching Institute Education Pathways • Jacqueline Moloney, Jacqueline_Moloney@uml.edu • Cathy Kendrick • Catherine_Kendrick@UML.edu • http://continuinged.uml.edu/online

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