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Strategic Planning Studies @ P amukkale University. Prof.Dr. Hasan Kazdağlı Rector June 2006. Pamukkale University. Pamukkale University takes its name, from Pamukkale . Pamukkale, meaning "cotton castle" in Turkish, is a natural site and attraction in Denizli .

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Strategic planning studies @ p amukkale university

Strategic Planning Studies @ PamukkaleUniversity

Prof.Dr. Hasan Kazdağlı RectorJune 2006

Pamukkale university
Pamukkale University

  • Pamukkale University takes its name, from Pamukkale.

    • Pamukkale, meaning "cotton castle" in Turkish, is a natural site and attraction in Denizli.

    • The tectonic movements that took place in the fault depression of the Menderes river basin did not only cause frequent earthquakes, but also gave rise to the emergence of a number of very hot springs, and it is the water from one of these springs, with its large mineral content, chalk in particular. Apart of some radioactive material, the water contains large amounts of hydrogen carbonate and calcium, which leads to the precipitation of calcium carbonate. The effect of this natural phenomenon leaves thick white layers of limestone and travertine cascading down the mountain slope, making the area look like a fortress of cotton or a frozen waterfall.


  • Founded by the Syrian King Antiyoukustheos, 2nd, between262 B.C. and 245 B.C.

  • Named Laodicia

  • Has been home for Hittites, Romans, Byzantine, Seljukians, Ottomans and more!

  • Population is approximately 650.000

  • Denizli spans over 11.862 square kilometers

  • At the junction of Agean, Central Anatolia and Mediterranean regions


  • People of Denizli are very entrepreneurial.

  • Denizli is in the top 10 list of cities creatingthe most added value to the nations economy.

  • Economy largely depends on textile industry. Textile is a traditional business.

  • Denizli is a world-wide brand-name for home textiles

  • There are developing and evolving industries such as natural stone, metal, leather, plastics, construction goods, packaging, paper products, and copper cable production.

    • Erbakir, a copper cable producer, sells its products to variety of high tech companies including NASA.


  • Tourism is another key component of the city’s economy.

    • Abroad, Denizli is renowned for its natural beauty, Pamukkale.

    • One out of every 5 tourists coming to Turkey visits Pamukkale.

There are other historical sites:


A brief history of pamukkale university
A Brief History of Pamukkale University

  • Although officially founded in July 1992, its history goes back to to 1957.

  • Pamukkale University is well located given the social and economic characteristics of Denizli.

Pamukkale university priorities
Pamukkale University Priorities

Teaching and

Research Quality






Physical resources
Physical Resources

  • Pamukkale University is constantly growing

  • Kınıklı Main Campus is rapidly taking its final layout

    • New Buildings and laboratories are starting to operate.

Pamukkale university by numbers
Pamukkale University by Numbers

  • 6 faculties

    • Faculty Of Science and Arts

    • Faculty Of Engineering

    • Faculty Of Education

    • Faculty Of Technical Education

    • Faculty Of Medicine

    • Faculty Of Economics and

      Administrative Sciences

Pamukkale university by numbers1
Pamukkale University by Numbers

  • 3 Institutes

    • Pure and Applied Sciences

    • Social Sciences

    • Health Sciences

  • 13 Vocational Schools

  • And…

Pamukkale university by numbers2
Pamukkale University by Numbers


  • 22,500 students

  • Over 1,350 academic staff

Three components of pamukkale university
Three components of Pamukkale University

  • Quality in Education

  • Quality in Research

  • Quality in Collaboration with partners


  • Our main philosophy is, without a doubt, to create a democratic and socially respectful environment for quality education and scientific research.

  • We aim to give the necessary training to our students to become well-qualified professionals who can add value to the companies they work for here or abroad.

  • One of our primary goals is to bring our education level to the well-accepted international standards.

To do this
To do this

  • We aim to give our students:

    • the skills to adapt themselves to the ever changing technology and its effects on the society,

    • the ability to understand and use computer technologies effectively,

    • the enhanced cross understanding of technical and social sciences,

    • the desire to learn at least one language other than their own language if they want to become a citizen of the global world,

    • the training to work in a team oriented workplaces;

      • We use a new teaching method called the problem based education in the School of Medicine,


  • Driving forces of research at Pamukkale University

    • Quality of Academic staff

    • Availability of Physical Resources

    • Funding

    • Possibility of Cooperations

    • Administrative Support

Research centers
Research Centers


    • Physical Treatment and Rehabilitation Research Center


    • Genetic Engineering and Biotechnology Research Center

  • Construction Technology and Earthquake Research Center

Some research areas
Some Research Areas

  • Biotechnology Biomedical And Health Technologies

  • Genetic Engineering

  • Earthquake

  • Modeling, Simulation, Automation And Control

  • Educational Technologies

  • Strategic Materials

  • Sustainable Energy And Energy Management

  • Environmentally Conscious Manufacturing

  • Technical And Nano-textiles

  • Crime Management

  • Micro and Macro Economic Studies


Laodikeia Excavations


Sea Turtles Research

  • Nest relocation

  • Nest protection

  • Embryonic Development of Sea turtles

  • Sex determination

  • Rescue and Rehabilitation 

  • Genetic Research 

  • Pollution


Pamukkale (Hierapolis) Preservation And Refinement Project

  • The Hierapolis – Pamukkale, having travertines and historical structure, is in the list of Earth’s Cultural Heritage List as a 1st. Degree Area of Archeological and Natural Site.


  • Currently, there are

    • 37 TUBİTAK (Turkish Scientific and Technologic Research Council)

    • 9 DPT (State Planning Organization)

  • Univesity Funded research projects.


  • We believe the fact that knowledge grows by sharing it

  • We are VERY interested in creating national and international collaboration and exchange programs.


  • Office Of EU Affairs of Pamukkale University has

    • Socrates,

    • Leonardo,

    • Youth, and

    • Other International programs.

Knowledge exchange
Knowledge Exchange

  • Pamukkale University hosted several national and International Conferences and Symposiums

    • Information Techology Congress

    • Education Techologies Congress

    • Automation and Control Congress

    • Travertine Symposium

    • Energy Congress

    • Natural Gas Days

    • City Economical Research Symposium

    • Future of Turkish Textile Sector

    • National Musical Education Congress

    • National Hand Works Congress

    • Engineering Geology Symposium

Q is everything perfect at pamukkale university a of course not we have a lot to do
Q - Is everything perfect at Pamukkale University?A - Of course not! We have a lot to do…

Like aging generals, many academic leaders appear to be planning for the previous war, not the next one.

Kenneth C. GreenMark Hopkins and the Digital Log

You cannot discover new oceans unless you have the courage to lose sight of the shore.

… Unknown Author

Strategic planning
Strategic Planning to lose sight of the shore.

  • Like many other goverment and private establishments, Pamukkale University puts efforts into strategic planning.

    • We want to optimize the use of our resources to reach our pre-determined objectives.

    • Strategic allocation of resources: Money, People and Space

External Constituents to lose sight of the shore.

Faculty Staff & Students

Planning Committee


From Outside In

External Constituents to lose sight of the shore.

Faculty Staff & Students

Planning Committee


From The Center Out

Chinese proverb
Chinese Proverb to lose sight of the shore.

If we don’t change direction, we might end up where we’re headed!

Pamukkale university s strategic planning framework
Pamukkale University’s Strategic Planning Framework to lose sight of the shore.




Of Strategic

Planning Process

to the

Pamukkale University

Community via


Channels (e-mail etc.)

SWOT Analysis


for each one of

faculties, Instititues,

vocational schools

(Department and major

Chairs attended)


Review & Input

From System &



Formulation Of




Strategies, &





Strategic Plan





Voc. school



Strategic Plan





Voc. school



A 15 Question

Form sent to



Academic staff

for Feedback




Formulation Of



Voc. schools

Priorities, Goals,







The big


to initiate



At Pamukkale


Establishment of

Faculty, Institute


Vocational School

Strategic Planning



Review & Input

From University



Pamukkale university strategic planning group spg
Pamukkale University to lose sight of the shore.Strategic Planning Group (SPG).

SPG was established and lead by the Rector to plan and manage the strategic planning studies at Pamukkale University. SPG is coordinated by a Vice Rector.

Announcement to lose sight of the shore.


  • The objective of the announcement letter was to make the Pamukkale University community aware of Strategic Planning studies.

    • The letter was sent by the Office of the Rector to all academic units.

      • Support of decision-makers at all levels is important in strategic planning studies.

Feedback from the 15 question form
Feedback from the 15 question form to lose sight of the shore.


  • All academic staff were asked to answer a set of questions. The questions were needed to be answered within 2 weeks.

    • The questions were designed to let people think on what a strategic plan requires.

Feedback from the 15 question form1
Feedback from the 15 question form to lose sight of the shore.


  • The answers were evaluated by the Pamukkale University Strategic Planning Group (SPG).

    • SPG was established and lead by the Rector to plan and manage the strategic planning studies at Pamukkale University. SPG is coordinated by a Vice Rector.

  • The feedback proved that most of the Pamukkale University community is supporting the strategic plan studies.

    • There is general consensus on majority of the answers.

The initiation meeting
The Initiation Meeting to lose sight of the shore.


  • An initiation meeting was organized in the university’s conference hall.

    • Rector,

    • Vice rectors,

    • Deans,

    • Institute directors,

    • Department chairs,

    • Major chairs,

    • Student represantatives,

    • Supporting personnel

      have attended the meeting(around 350 academics).

  • At the meeting, a comprehensive presentation was given to the audience on the strategic planning.

Establishment of spts
Establishment of SPTs to lose sight of the shore.


  • Each faculty, institute and vocational school established their own Strategic Planning Teams (SPTs).

    SPTs required :

    • SWOT results,

    • Information from departments,

    • Information from academic staff,

    • Information from students,

    • Information fron stakeholders and partners,

    • Support from administration.

Support of

People In

The same

Unit is


Swot analysis
SWOT Analysis to lose sight of the shore.


  • For every faculty and vocational school, a SWOT analysis meeting was organized.

    • Dean, vice deans, department chairs and major chairs student represantetives and administrative staff have attended the meeting.

    • A sitting environment was arranged such that the number of people at each table did not exceed 10.

    • Every table had two helping people; one to write on the whiteboard and the other to key into the computer.

    • A structured brain storming method was applied.

Swot analysis1
SWOT Analysis to lose sight of the shore.


  • The results of the SWOT analysis meeting were used by the SPG and by the strategic planning teams of each faculty, institute and vocational school.

University units strategic plans
University Units’ Strategic Plans to lose sight of the shore.


  • SPTs reported strategic plans to their deans and directors.

  • Faculty, institute and vocational school Strategic Plans are submitted to the SPG.

    • These plans are the basic building units of the university’s strategic plan.

University s strategic plan
University’s Strategic Plan to lose sight of the shore.


  • SPG is progressing towards the university’s strategic plan. Main ingredients of the university’ strategic plan:

    • SWOT results,

    • Strategic plans submitted by SPTs,

    • Information from academic and administrative units,

    • Information from student organizations,

    • Information from partners and stakeholders,

    • Decision-makers’ support.

Support of

Entire Univ.




Strategic plans
Strategic Plans to lose sight of the shore.

  • SPTs generate strategic pans for academic units

  • SPG generates strategic plan for university.









Strategic plan revisions
Strategic Plan Revisions to lose sight of the shore.


  • SPG and SPT generated plans are opened for discussion in the university.

  • The feedback received from all relevant parties are evaluated and strategic plans are revised if necessary.

Pamukkale university s mission statement
Pamukkale University’s to lose sight of the shore.Mission Statement

  • Pamukkale University’s primary mission is to provide quality education under the roof of high level universal values. Pamukkale University also holds itself responsible for conductingethically, socially and environmentally responsible high quality research and cultural studies to contribute to the advancement of society.

    • First element of our mission is to empower and encourage our students to learn and research,

    • To gather and sustain academic staff critical for Pamukkale University’s success,

    • To keep our knowledge buildup and dissemination process in line with moral, ethical and cultural values,

    • To support quality education not only at academic level also at social level.

Pamukkale university s vision statement
Pamukkale University’s Vision Statement to lose sight of the shore.

  • Pamukkale University is aimed at becoming an internationally recognized student-centered research university and an academic community united in its commitment to enhancing the quality of life through the generation, use and dissemination of new information on facts of life and nature.

  • Along with this statement:

    • Pamukkale University will be a center of learning for our students, employees and partners.

    • Pamukkale University equips its students with state-of-art knowledge for them to become active individuals capable of taking initiative and making good decisions.

    • The university administration focuses on enhancing university identity to generate a pleasant and preferable work environment.

Pamukkale university s values
Pamukkale University’s Values to lose sight of the shore.

  • Administrative Transparency

  • Equity and justice

  • Scientific approaches

  • Respect to environment

  • Aesthetic Sensitivity

  • Perfectionism

  • Freedom of expression

  • Social Responsibility

  • Application focused

Pamukkale university strategic objectives sos
Pamukkale University to lose sight of the shore.Strategic Objectives (SOs)

  • SO 1 : To enhance education quality

  • SO 2: To giveimportance to scientific and R&D activities

  • SO 3: To increase the university’s ties and interactions with its surroundingenvironment

  • SO 4: To develop and enhance university’s identity through collaborations with partners and integrating academic units and departments

  • SO 5: To enhance the student and employee satisfaction

Strategic plans1
Strategic Plans to lose sight of the shore.

  • Strategic plans @ Pamukkale University will be finalized by the end of July 06.

  • However we know that:

    Planning is nothing unless it is put into practice.

RESULTS University will provide:

All SPTs agreed that:

  • living in Denizli which is an industrial city creates great opportunities,

  • the university should be organized in such a way that will enable us to benefit from these opportunities at the maximum level.

RESULTS University will provide:

  • Strategic Planning Studies led each university unit develop a new way of thinking, by making them realize the importance of creating difference throughout both the university and the nation

  • The facts that university personnel participated in the strategic planning studies and took part in the university’s decision-making process:

    • created a common platform for a more participating university,

    • sharpen the loyalty and the consciousness of being a

      “Member of Pamukkale University”.

RESULTS University will provide:

Realization of the performans criteria with the same level of participation will increase general productivity throughout the university…

Thank you University will provide:.