2 012 annual professional development institute
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2 012 Annual Professional Development Institute . Sharon W. Acuff Specialist, Marketing & Related Clusters Virginia Department of Education Office of Career and Technical Education. Who are we?. We are also…. Career Clusters. Marketing Fastest Growing Occupations.

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2 012 Annual Professional Development Institute

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2 012 annual professional development institute

2012 Annual Professional Development Institute

Sharon W. Acuff

Specialist, Marketing & Related Clusters

Virginia Department of Education

Office of Career and Technical Education


Who are we

Who are we?


We are also

We are also….


Career clusters

Career Clusters


Marketing fastest growing occupations

Marketing Fastest Growing Occupations


Marketing occupations with most job openings

MarketingOccupations with Most Job Openings


Hospitality tourism fastest growing occupations

Hospitality & Tourism Fastest Growing Occupations


Hospitality tourism occupations with most job openings

Hospitality & TourismOccupations with Most Job Openings


Business management administration fastest growing occupations

Business Management & AdministrationFastest Growing Occupations


Business management administration occupations with most job openings

Business Management & AdministrationOccupations with Most Job Openings


Curriculum revisions during 2011 2012

Curriculum Revisions During 2011-2012


Travel and tourism marketing 8165 and 8167

Travel and Tourism Marketing 8165 and 8167

Thanks to the following for your help:

  • Kathleen Evans, Fauquier High School, Fauquier County Public Schools

  • Sarah Voyack, Goochland High School, Goochland County

  • Deborah Rogers, Nottoway High School, Nottoway County

  • Don Gresham, Deep Creek High School, Chesapeake City Schools

  • Theresa Caffee, Western Branch High School, Chesapeake City Schools

  • Amanda Swanson, Hickory High School, Chesapeake City Schools

  • Michael Shumate, Colonial Beach High School, Colonial Beach Schools


Revisions available soon

Revisions Available Soon

Two on-line publications were updated and will be available soon as downloads from the CTE Resource Web site by September 1:

  • Effective Supervision Through Leadership

  • Preparing Effective Trainers

    A Customer Service Infusion Unit will also be available soon.


Curriculum revisions during 2012 2013

Curriculum Revisions During 2012-2013


Courses shared between program areas

Courses Shared Between Program Areas


New curriculum revisions

New Curriculum Revisions

  • Make It Your Business (8109,8112,8113, 8114)

  • Principles of Business and Marketing (6115, 6116)

  • Introduction of Marketing (8110, 8111)

  • Marketing (8120)

  • Advanced Marketing (8130)


Want to help revise curriculum

Want to Help Revise Curriculum?

  • There is a new application process for all curriculum revision teams for 2012-13.

  • Will notify you very soon of the exact process via a listserv message.


Credentialing and assessment

Credentialing and Assessment


2 012 annual professional development institute

For the students taking an assessment test, the teacher of the student must be endorsed in at least one assessment in order to give any assessment to their students.

Exemption: Workplace Readiness Skills Test


New graduation requirements for freshmen entering 2013

New Graduation Requirements for Freshmen entering 2013


Cte credential

CTE Credential

Beginning with first-time ninth grade students in the 2013-2014school year, requirements for the standard diploma shall include a requirement to earn a Board-approved career and technical education credential, that could include, but not be limited to, the successful completion of an industry certification, a state licensure examination, a national occupational competency assessment, or the Virginia workplace readiness skills assessment.


Cte completers

CTE Completers


Statewide industry testing results as of 7 24 2012

Statewide Industry Testing Resultsas of 7/24/2012


Credentials earned by students

Credentials Earned by Students


Earned credentials in marketing

Earned Credentials in Marketing


Wrs assessment

WRS Assessment

Each workplace readiness skill is included in the Task and Competency list for every CTE course.

VERSO(http://cteresource.org/verso2/search)

Material includes:

  • Definitions of the skills

  • Process/Skill Questions

  • Related Standards of Learning

  • Instructional Resources

    All 21 skills are essential and must be taught.


Workplace readiness skills for the commonwealth test results

Workplace Readiness Skills for the Commonwealth Test Results


W se financial literacy test

W!SE Financial Literacy Test


Credentialing and assessment customer service certification comparisons

Credentialing and Assessment: Customer Service Certification Comparisons

Beginning September 1, cost of test will increase to $55


Credentialing and assessment sales certification comparisons

Credentialing and Assessment: Sales Certification Comparisons

Beginning September 1, cost of test will increase to $55


Credentialing and assessment other tests given comparisons 2011 vs 2012

Credentialing and Assessment: Other Tests Given Comparisons2011 vs. 2012


To get the best results

To Get the Best Results…

  • Give the customer service and sales pre-tests and require an 80% pass rate before giving the actual test

  • Pre-tests located at http://vadeca.org/VDOE_Resources.html


Cte marketing programs

CTE/Marketing Programs


Deca membership economics and personal finance class

DECA Membership/Economics and Personal Finance Class

  • The endorsement of the teacher teaching the class determines the primary CTSO membership option for the student.

  • After joining primary CTSO, student then can also join the secondary CTSO.

    Teacher is:

  • Marketing endorsed: primary CTSO will be DECA

  • Business endorsed: primary CTSO will be FBLA

  • Dual endorsed: primary CTSO is what the teacher prefers


Cte total course enrollments

CTE Total Course Enrollments

  • 2001-2002 577,964

  • 2002-2003 574,241

  • 2003-2004 585,115

  • 2004-2005 597,254

  • 2005-2006 582,314

  • 2006-2007 590,404

  • 2007-2008 593,429

  • 2008-2009 598,029

  • 2009-2010 588,441

  • 2010-2011 577,998

  • 2011-2012 584,172


Marketing program enrollment

Marketing Program Enrollment

  • 2000-2001 23,978

  • 2001-2002 23,990

  • 2002-2003 25,053

  • 2003-2004 26,246

  • 2004-2005 28,646

  • 2005-2006 30,087

  • 2006-2007 33,164

  • 2007-2008 34,514

  • 2008-2009 34,778

  • 2009-2010 33,989

  • 2010-2011 35,085

  • 2011-2012 35,834


Sports marketing the fastest growing course

Sports MarketingThe Fastest Growing Course

  • 2000-2001 2,945

  • 2001-2002 2,812

  • 2002-2003 3,671

  • 2003-2004 4,215

  • 2004-2005 4,751

  • 2005-2006 5,469

  • 2006-2007 6,780

  • 2007-2008 7,433

  • 2008-2009 9,010

  • 2009-2010 9,261

  • 2010-2011 10,150

  • 2011-2012 11,364

    Includes Sports and Advanced Sports


Fashion marketing 8140 8145

Fashion Marketing (8140/8145)

  • 2000-2001 4,064

  • 2001-2002 3,673

  • 2002-2003 4,050

  • 2003-2004 4,317

  • 2004-2005 4,823

  • 2005-2006 5,410

  • 2006-2007 5,794

  • 2007-2008 6,270

  • 2008-2009 6,418

  • 2009-2010 6,350

  • 2010-2011 6,050

  • 2011-2012 5,798

    Includes Fashion and Advanced Fashion


Marketing 8120 8130

Marketing (8120/8130)

  • 2000-2001 11,567

  • 2001-2002 11,026

  • 2002-2003 11,069

  • 2003-2004 10,687

  • 2004-2005 10,740

  • 2005-2006 10,734

  • 2006-2007 11,135

  • 2007-2008 11,345

  • 2008-2009 10,878

  • 2009-2010 9,585

  • 2010-2011 9,142

  • 2011-2012 9,447

    Includes Marketing and Advanced Marketing


Entrepreneurship 9093 9094

Entrepreneurship (9093/9094)

  • 2001-2002 362

  • 2002-2003 253

  • 2003-2004 370

  • 2004-2005 598

  • 2005-2006 659

  • 2006-2007 932

  • 2007-2008 1,039

  • 2008-2009 1,237

  • 2009-2010 1,290

  • 2010-2011 1,545

  • 2011-2012 1,876


Youth schooling and employment

Youth Schooling and Employment


Too many are unprepared

Too Many Are Unprepared

Employers Rating Graduates “Deficient

High School Graduates

2-Year College Graduates

Source: Are They Really Ready for Work, 2006


College expectations

College Expectations

Percent of high school seniorsplanning to earn a four-year degree

Percent of 25-29 year olds holdinga four-year degree

Source: Monitoring the Future & Decennial Census


Virginia college pipeline

Virginia College Pipeline

2-Year College

4-Year College

Source: VDOE & Time is the Enemy


Cooperative education

Cooperative Education


Youth work experience

Youth Work Experience

55%

Percent employed

34%

Source: Current Population Survey


Low family income less work

Low Family Income—Less Work

Source: Andrew Sum et al, Vanishing Work


Marketing cooperative education

Marketing Cooperative Education

  • 2001-2002 8,147

  • 2002-2003 7,770

  • 2003-2004 6,837

  • 2004-2005 7,035

  • 2005-2006 6,634

  • 2006-2007 7,168

  • 2007-2008 6,975

  • 2008-2009 6,385

  • 2009-2010 5,092

  • 2010-2011 4,181

  • 2011-2012 4,864


Revised work based learning program

Revised Work-Based Learning Program

  • Cooperative Education will always remain a part of the work-based learning program

  • For other models of the work-based learning programs, new looks are being proposed for mentorship, internship, job shadowing, and service learning in time for the 2013-2014 school year

  • Stay tuned


Marketing resources

Marketing Resources

For listserv messages (both current and for 2011-2012), the wage and hour excel spreadsheet and other marketing program resources, go to the VA DECA web site and click on the VDOE Resources tab at http://vadeca.org/VDOE_Resources.html

To subscribe to the listserv

Contact:

Sharon Acuff

[email protected]

804-225-2846


2 012 annual professional development institute

Have a

FABULOUS

2012-2013 School Year !!


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