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Club Membership Building and Retention John Kinsman District 36 Lt. Governor Marketing, 2013-14

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Club Membership Building and Retention John Kinsman District 36 Lt. Governor Marketing, 2013-14 [email protected] Why Build Membership?. Clubs should be at 20+ members – “charter strength” – to operate optimally. Allows more people to be available to fill meeting and club officer roles

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Club Membership Building

and Retention

John Kinsman

District 36 Lt. Governor Marketing, 2013-14

[email protected]

why build membership
Why Build Membership?
  • Clubs should be at 20+ members – “charter strength” –to operate optimally.
    • Allows more people to be available to fill meeting and club officer roles
    • No one member is overburdened with responsibilities
    • Meetings are more fun, because more people are involved
    • It’s easier for a club to help members meet their educational needs
  • Balances natural attrition

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setting membership goals
Setting Membership Goals

A goal of one new member each month will help keep an influx of new members for a strong, healthy club.

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membership building contests
Membership-building Contests
  • Toastmasters Contests
    • Smedley Award
    • Talk Up Toastmasters
    • Beat the Clock!
  • Club Contests
    • Set up a goal/competition for club members
      • For bringing visitors, visitors who join, etc.
    • Track member progress at the meetings, e.g., through a bar chart
    • Reward for members sponsoring new members
    • CL manual credit (see Projects 8 and 10)

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membership building contests1
Membership-building Contests
  • Smedley Award (August 1 to September 30)
  • Talk Up Toastmasters! (February 1 to March 31)
  • Beat the Clock! (May 1 to June 30)
  • It’s simple—add five new, dual or reinstated members to your roster.
  • Qualifying clubs earn a special discount code for 10-percent off their next club order (and a ribbon for your banner).

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membership building steps
Membership-building Steps

Step 1: Find Prospective Members.

  • Work with VPPR to publicize meetings/demos.
  • You already know some prospects – invite them.
  • Word-of-mouth is the best advertising.
  • Members should talk with friends, familyand co-workers.
  • On average, 1 in 3 prospects will join.
  • There are resources to help.

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Step 2: Make Every Meeting Great.

  • Work with VPE to hold a periodic open house or demonstration meeting geared to building membership! :
    • Planned and advertised in advance
    • Food as a lure
    • Guest packet / guest book
    • Hold mini-meeting
      • TMOD explains all roles and why
      • TMOD sells the program
      • Work brief testimonials in
      • Speeches are not by expert / evaluate to motivate

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step 3 handling a guest visit
Step 3: Handling a Guest Visit
  • Several club members should say hello and spend a few minutes getting to know the guest.
  • Provide promotional literature (guest packet).
  • Collect their contact information (guest book).
  • Member sits with guest during meeting.
  • TMOD/GE explains roles and purposes during meeting.
  • Table Topics Master offers to let Guest participate.
  • At end of meeting, seek their comment.
  • Answer questions.
  • Invite to join / invite back
  • Close the Sale (next slide)

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step 4 closing the sale
Step 4: Closing the Sale
  • Explain why the Guest should join?
    • Build confidence
    • Learn from doing and feedback - unique to Toastmasters
    • Structured program - explain CC and CL
    • It\'s not just speeches
      • impromptu speaking
      • learning to listen / giving feedback
      • leading meetings / the club
    • Great on resume

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step 4 closing the sale1
Step 4: Closing the Sale
  • Why the Guest should join? (concluded)
    • Cost is minimal
      • tremendous bargain vs. other options
    • We will not throw you in deep end
      • will have a mentor and start you with easier roles
    • Give personal testimonial
  • Invite guest to join
    • explain terms of membership and application
    • all officers must be well-versed in application
  • Follow up if necessary
    • In person >> telephone >> e-mail (last resort)

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CLUBS WITHIN DISTRICTS

MEMBERSHIP APPLICATION

For faster service, add and pay for your new members online at www.toastmasters.org/members

Club Number: _____________________________ District Number: ___________

Club Name: ________________________________________________________

City: __________________________________________

Membership Type:  New  Reinstated (break in membership)  Renewing (no break in membership)  Dual  Transfer from club number /name _______ /___________________

Member Number (if known) ___________

_____________________________________________________________________________

Last Name / Surname / Family Name First Name / Given Name Middle Initial / Name

etc.

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Step 5: Start New Members Off Right

  • Deliver what has been promised.
  • The how:
    • Coach them to excellence (mentor).
    • Induct them regally.
    • Get them involved.
    • Give positive reinforcement.
  • Use the resources.

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member retention
Member Retention
  • Orient new members
  • Active mentor-mentee relationship for new (and other if needed) members
  • Follow up with members who miss two meetings in a row
  • Understand member motivations (member surveys)
  • Recognize accomplishments
  • Quality and fun meetings
  • Attend to all members during meetings

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maintain member satisfaction
Maintain Member Satisfaction
  • Member Interest Survey (Item 403)
  • New Member Profile Sheet (Item 405)
  • Club Climate Questionnaire (Item 251C)

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