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Club Membership Building and Retention John Kinsman District 36 Lt. Governor Marketing, 2013-14 [email protected] Why Build Membership?. Clubs should be at 20+ members – “charter strength” – to operate optimally. Allows more people to be available to fill meeting and club officer roles

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Club Membership Building

and Retention

John Kinsman

District 36 Lt. Governor Marketing, 2013-14

[email protected]


Why build membership
Why Build Membership?

  • Clubs should be at 20+ members – “charter strength” –to operate optimally.

    • Allows more people to be available to fill meeting and club officer roles

    • No one member is overburdened with responsibilities

    • Meetings are more fun, because more people are involved

    • It’s easier for a club to help members meet their educational needs

  • Balances natural attrition

9


Setting membership goals
Setting Membership Goals

A goal of one new member each month will help keep an influx of new members for a strong, healthy club.

10


Membership building contests
Membership-building Contests

  • Toastmasters Contests

    • Smedley Award

    • Talk Up Toastmasters

    • Beat the Clock!

  • Club Contests

    • Set up a goal/competition for club members

      • For bringing visitors, visitors who join, etc.

    • Track member progress at the meetings, e.g., through a bar chart

    • Reward for members sponsoring new members

    • CL manual credit (see Projects 8 and 10)

11


Membership building contests1
Membership-building Contests

  • Smedley Award (August 1 to September 30)

  • Talk Up Toastmasters! (February 1 to March 31)

  • Beat the Clock! (May 1 to June 30)

  • It’s simple—add five new, dual or reinstated members to your roster.

  • Qualifying clubs earn a special discount code for 10-percent off their next club order (and a ribbon for your banner).

11


Membership building steps
Membership-building Steps

Step 1: Find Prospective Members.

  • Work with VPPR to publicize meetings/demos.

  • You already know some prospects – invite them.

  • Word-of-mouth is the best advertising.

  • Members should talk with friends, familyand co-workers.

  • On average, 1 in 3 prospects will join.

  • There are resources to help.

12


Step 2: Make Every Meeting Great.

  • Work with VPE to hold a periodic open house or demonstration meeting geared to building membership! :

    • Planned and advertised in advance

    • Food as a lure

    • Guest packet / guest book

    • Hold mini-meeting

      • TMOD explains all roles and why

      • TMOD sells the program

      • Work brief testimonials in

      • Speeches are not by expert / evaluate to motivate

13


Step 3 handling a guest visit
Step 3: Handling a Guest Visit

  • Several club members should say hello and spend a few minutes getting to know the guest.

  • Provide promotional literature (guest packet).

  • Collect their contact information (guest book).

  • Member sits with guest during meeting.

  • TMOD/GE explains roles and purposes during meeting.

  • Table Topics Master offers to let Guest participate.

  • At end of meeting, seek their comment.

  • Answer questions.

  • Invite to join / invite back

  • Close the Sale (next slide)

14


Step 4 closing the sale
Step 4: Closing the Sale

  • Explain why the Guest should join?

    • Build confidence

    • Learn from doing and feedback - unique to Toastmasters

    • Structured program - explain CC and CL

    • It's not just speeches

      • impromptu speaking

      • learning to listen / giving feedback

      • leading meetings / the club

    • Great on resume

15


Step 4 closing the sale1
Step 4: Closing the Sale

  • Why the Guest should join? (concluded)

    • Cost is minimal

      • tremendous bargain vs. other options

    • We will not throw you in deep end

      • will have a mentor and start you with easier roles

    • Give personal testimonial

  • Invite guest to join

    • explain terms of membership and application

    • all officers must be well-versed in application

  • Follow up if necessary

    • In person >> telephone >> e-mail (last resort)

16


CLUBS WITHIN DISTRICTS

MEMBERSHIP APPLICATION

For faster service, add and pay for your new members online at www.toastmasters.org/members

Club Number: _____________________________ District Number: ___________

Club Name: ________________________________________________________

City: __________________________________________

Membership Type:  New  Reinstated (break in membership)  Renewing (no break in membership)  Dual  Transfer from club number /name _______ /___________________

Member Number (if known) ___________

_____________________________________________________________________________

Last Name / Surname / Family Name First Name / Given Name Middle Initial / Name

etc.

20


Step 5: Start New Members Off Right

  • Deliver what has been promised.

  • The how:

    • Coach them to excellence (mentor).

    • Induct them regally.

    • Get them involved.

    • Give positive reinforcement.

  • Use the resources.

17


Member retention
Member Retention

  • Orient new members

  • Active mentor-mentee relationship for new (and other if needed) members

  • Follow up with members who miss two meetings in a row

  • Understand member motivations (member surveys)

  • Recognize accomplishments

  • Quality and fun meetings

  • Attend to all members during meetings

18


Maintain member satisfaction
Maintain Member Satisfaction

  • Member Interest Survey (Item 403)

  • New Member Profile Sheet (Item 405)

  • Club Climate Questionnaire (Item 251C)

19


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