Social Media for Political Campaigns
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Social Media for Political Campaigns. Presented by:. Edward J. Branley Owner, YatMedia LLC www.yatmedia.com. Introduction Why Social Media is Important Social Media Platforms – Common Components Twitter Facebook Foursquare Google + Questions Summary/Conclusion About Yatmedia.

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Social media for political campaigns

Social Media for Political Campaigns


Presented by

Presented by:

Edward J. Branley

Owner, YatMedia LLC

www.yatmedia.com


Social media for political campaigns

Introduction

Why Social Media is Important

Social Media Platforms – Common Components

Twitter

Facebook

Foursquare

Google +

Questions

Summary/Conclusion

About Yatmedia

Social Media for Political Campaigns


Social media for political campaigns1

Introduction

Why Social Media is Important

Social Media Platforms – Common Components

Twitter

Facebook

Foursquare

Google +

Questions

Summary/Conclusion

About Yatmedia

Social Media for Political Campaigns


Social media for political campaigns2

Introduction

Why Social Media is Important

Social Media Platforms – Common Components

Twitter

Facebook

Foursquare

Google +

Questions

Summary/Conclusion

About Yatmedia

Social Media for Political Campaigns


Why social media is important

Why Social Media is Important

Communication


Why social media is important1

Why Social Media is Important

Fund Raising


Why social media is important2

Why Social Media is Important

Volunteer Recruitment/Organization


Why social media is important3

Why Social Media is Important

Opposition Research


Social media for political campaigns3

Introduction

Why Social Media is Important

Social Media Platforms – Common Components

Twitter

Facebook

Foursquare

Google +

Questions

Summary/Conclusion

About Yatmedia

Social Media for Political Campaigns


Social media platforms common components

Social Media Platforms – Common Components

Establish a team approach


Social media platforms common components1

Social Media Platforms – Common Components

Separate “campaign” from “personal”


Social media platforms common components2

Social Media Platforms – Common Components

Use multi-platform clients


Social media platforms common components3

Social Media Platforms – Common Components

Maintain both presences during the campaign


Social media platforms common components4

Social Media Platforms – Common Components

Integrate social media into website


Social media platforms common components5

Social Media Platforms – Common Components

Exercise care with what you share


Social media for political campaigns4

Introduction

Why Social Media is Important

Social Media Platforms – Common Components

Twitter

Facebook

Foursquare

Google +

Questions

Summary/Conclusion

About Yatmedia

Social Media for Political Campaigns


Twitter

Twitter

Overview

  • 300+ Million users worldwide

  • 140-character messages

  • Tailored for mobile use


Twitter1

Twitter

Best campaign uses for Twitter

  • ”Action Alerts”

  • Election Day communication

  • Fund Raising

  • Relationship building


Twitter2

Twitter

Separation of personal and campaign personas


Twitter3

Twitter

Dangers and pitfalls

  • Update Daily (or more)

  • Careful what you say!

  • Clean up your user list

  • NO OFFENSIVE PICTURES

  • Don't Fight!


Twitter4

Twitter


Twitter5

Twitter

  • Website integration

    • Link to Twitter Account

    • ”Last Tweet” widget


Social media for political campaigns5

Introduction

Why Social Media is Important

Social Media Platforms – Common Components

Twitter

Facebook

Foursquare

Google +

Questions

Summary/Conclusion

About Yatmedia

Social Media for Political Campaigns


Facebook

Facebook

  • Overview

    • 800+ million users worldwide

    • ”primary portal” for many social media users

    • Cross-generational within families online

    • Extensive local interest groups established


Facebook1

Facebook

  • Best campaign uses for Facebook

    • “Official Facebook Page” as a portal

      • Fund raising

      • Volunteers

      • Blogger outreach

    • Staffers page

    • Fans/supporters page


Facebook2

Facebook

  • Separation of personal and campaign personas

    • Update, possibly remove existing personal page

    • If keeping existing timeline, LOCK IT DOWN!

      • Tighten up “friends” comments, etc

      • Careful what you share!

    • Follow same procedure for full-time staff


Facebook3

Facebook

  • Structure: “Timeline” versus “Page” versus “Group”

    • Candidate's personal Timeline

      • Personal space

      • Sanitize this before campaign!

    • Campaign Page/Portal

      • Primary public portal

    • Facebook Groups

      • Promote interaction/appear independent


Facebook4

Facebook


Facebook5

Facebook

  • Dangers and pitfalls

    • Mixing Personal and Campaign

    • Make sure staffers

    • Moderating comments

    • Work within Facebook Terms Of Service (TOS)


Facebook6

Facebook

  • Website integration

    • Facebook “widget”

    • “Like” buttons on blog posts

    • Facebook page URL on printed material


Facebook7

Facebook


Facebook8

Facebook


Facebook9

Facebook


Foursquare

Foursquare

  • Overview

  • Best campaign uses for Foursquare

  • The power of the “check-in”

  • Swarms!

  • Dangers and pitfalls

  • Website integration


Google

Google +

  • Overview

  • Best campaign uses for G+

  • ”Users” versus ”Business Pages”

  • Dangers and Pitfalls

  • Website integration


Questions

Questions


Summary conclusion

Summary/Conclusion


About yatmedia

About YatMedia


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