Diesel. Deanna Dewitt Caitlin Zimbrick Lauren Stewart. Diesel …you buy the brand not the jean. International Brand Diesel - prêt-a-porter male and female seasonal collection, mainly focused on denim 55DSL - sportswear DieselStyleLab -limited edition pieces
Deanna Dewitt Caitlin Zimbrick Lauren Stewart
product price place promotion
Several different apparel lines:
License name for:
~Accessories including eyewear
STAPLE PRODUCT: Diesel is best known as one of Europe’s top manufacturers of designer jeans
Diesel Jeans range from $100 to $300 a pair
Diesel products are available in more than 5,500 chain and department stores in 80 countries worldwide
In the U.S., Nordstrom, Urban Outfitters, Bloomingdales,
Barney’s New York
By 2003 there were 200 company owned and operated Diesel Stores worldwide
~Feature jeans and DieselStylelab line
The Cellar Building
30 NW 12th Street
Portland, OR 97209
~Promote products mainly online www.diesel.com
and in high-end magazines such as:
Current Campaign: Global Warming Ready
They are known for their socially and politically
racy ad campaigns
Seven for all Mankind
True Religion Chip and Pepper
Paper Denim & Cloth
Giorgio Armani, Benetton Group, Calvin Klein, Donna Karan, etc.
Strengths Weaknesses Opportunities Threats
Apparel Search.com. (2006, January). Search directory: Diesel Jeans. Retrieved
February 15, 2007, from http://www.apparelsearch.com /definitions/Fashion /Brands /Diesel.htm.
Diesel SPA-Affino. (2007, January 20). Diesel Propaganda: Press Pack. Retrieved January 20, 2007,
Pitman, S (2006, January 6). L’Oreal to make fragrance for Diesel fashion house. Retrieved
February 28, 2007, from Cosmetic Design Web site: http://www.cosmeticsdesign .com/news/ng.asp.
True-Religion.com (2006). True religion apparel adds to Expanding branded store base. Retrieved
February 28, 2007, from http://phx.corporate-ir.net/phoenix.zhtml.
Internet article based on a print source
Edmondson, G (2003, January 20). International-European Business: Diesel is Smokin’
[Electronic version]. BusinessWeekOnline
Europe News (2007, February, 26). Waiting for a relapse. [Electronic version] The Economist
Simpson, G (2007, February 20). Case study: L’Oreal’s software makeover [Electronic version].
The Environment (2007, February, 22). Green sums [Electronic version]. The Economist