Evaluation

1. Evaluation • How effective is the combination of your main product and your ancillary texts?

2. How effective is the combination of your main product and ancillary texts? I feel that the combination of my main task of the music video and the two ancillary tasks of the digipak and magazine advert work very well together and they are very effective. My reasons for this are because they have clear links between them, for example I have tried to achieve the same house style throughout the tasks by using the same font and colour scheme. Below are some screenshots demonstrating how the use the same fonts and colours. The same font is used in all three of the tasks which i believe gives the tasks an identity, meaning that you only have to look at one in order to establish that they are all products relating to the same artist. I think the font i have used is a very stylish font which relates to the type of person that the artist is and the music he creates. I think that the font style used is also appropriate for my chosen R&B and Hip Hop genre because it is not fancy and italic it is in capitals which is a strong font which is more likely to catch attention of the R&B listener.

3. Black & white Throughout my music video i have used black and white for the verse’s and colour for the chorus, the main reason in doing this was to show how he is talking about the past in the verses and the present in the chorus. I thought this was a good way of doing this because it allows the audience to pay more attention and focus on the meaning of the song. I have tried to use the same technique within my ancillary tasks and i think this has been effective because all of the images i have used in my ancillary texts have been in colour and i think this relates to how the artist is now in the present and all the heartache and distress from the previous relationship is gone and he is now happy. The black and white links to the past and how he wrote the album in the past and he is releasing it in the future and i think this also shows in my tasks. The use of black and white and colour does not just show the past and present but it also links the tasks together, again giving them and identity and creating and strong and effective promotional package. The screen shots below are from each of my three tasks and demonstrate what i have just explained in reference to the use of black and white and colour.

4. Real Examples When discussing how effective my main task and my ancillary tasks, i can refer to some real examples. Below are some screenshots of an existing music video, album cover and a magazine advert. You can see how they have been created in the same style using the same fonts and colours. Neyo also has his name in the same font which gives him and identity and specific style, they are all black and white and he is wearing a hat in all three examples. From this you can see how these promotional packages are created to support and link with each other. You can then refer these real examples to my own work. Just by looking at the screen shots you can see how they work effectively with each other as they all use the same styles, colours and designs creating clear links between them. I have decided to create these clear links because i wanted to make sure they can promote each other. I feel they are effective because you can look at the digipack and the music video will come to mind, the same as you can look at the magazine advert and the digipak will come to mind. I wanted a recognisable and identifiable promotional package and i think this has been achieve using similar techniques and aspects that all link together. I think that it is very important for the main task and the smaller tasks to have a good combinations as i feel that in order for a promotional package to work they need to work together.

5. Actor Another feature that makes my tasks effective is the use of the same actor. I have only used one actor in my tasks however it was important that i only used one actor because otherwise it will confuse the audience and the tasks will not link together. The use of one actor also helps create the identity of the promotional package because the actor is one of the main things that the audience focus on and it is the main thing that stands out. I have also kept the clothing the same within the tasks as this also creates a clear link between each other and is more recognisable. I also think that the use of the same clothing links to the genre of the artist and i wanted this to be shown through my work.

6. How I created an identity Throughout my promotional media package creating and identity was one of the key things i wanted to achieve, my reasons for doing this were to make sure that each task could be easily recognised without looking at the other tasks. There were an number of things that i did in order to create this identity which i have previously spoke about, such as the colours, fonts, styles, actors etc. Like Neyo’s promotional package he used the same font for his name which creates a strong identity, I have used this is in my own tasks because i thought this was effective and this is recognisable for the audience. All of these factors contribute to the identity and make it more successful. To create an identity i have created other tasks across different platforms such as print, tv and internet in order to promote my artist, this is known as horizontal synergy. However even though horizontal synergy has been used, it is an aspect of vertical synergy as well because it has all been created by the same company.

7. Conclusion Overall i think i have created a strong set of tasks that are very effective and all link to each other well, creating a strong identity. I think that if a member of the audience saw one of the tasks i think they would be able to link it to the others as there is a good use of features which make them link together. I can apply the auteur theory to my tasks because in order to give it an identity i have tried to put my own creation and ideas into it to make it my own and give it its own style and theme. Putting my own style into my tasks is what i think makes my tasks effective and successful. It was essential that my tasks link together and promote each other and i think i have done this in my work.