“Challenges multinational corporations face in protecting consumers along the supply chain”. “OECD Corporate Responsibility Roundtable , 15/06/2009. Colin Hensley Corporate Affairs & Planning Toyota Motor Europe. How can a company protect consumers?.
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“OECD Corporate Responsibility Roundtable , 15/06/2009
Colin HensleyCorporate Affairs & PlanningToyota Motor Europe
“Dedicate ourselves to providing clean and safe products and to enhancing the quality of life everywhere through our activities”
From the “Guiding Principles at Toyota”
AWARENESS consumers along the supply chain”
PREFERENCEWhat is the challenge?
…and help them make the appropriate choice!
1.Establish appropriate corporate principles
Guiding Principles of Toyota
Contribution towards Sustainable Development
Code of Conduct
Toyota Way 2001
Global Vision 2020
TME Vision 2015
2.Understand the customer’s needs and aspirations
3.Produce products – aiming to meet both need & aspiration
4.Identify concerned stakeholders – and work with them
Governments, Authorities, NGOs, Trade Unions, Investors etc.
5.Be credible & believable – communication succeedsthrough mutual trust and mutual understanding
“Our company owes its existence to the support and satisfaction of customers, stockholders, employees, business partners and host societies who benefit from the added value Toyota provides. Our continued success depends on providing ever greater satisfaction of customers by placing their interests ahead of all others.”
The Toyota Way 2001
How do you demonstrate it?