Challenges multinational corporations face in protecting consumers along the supply chain
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“Challenges multinational corporations face in protecting consumers along the supply chain”. “OECD Corporate Responsibility Roundtable , 15/06/2009. Colin Hensley Corporate Affairs & Planning Toyota Motor Europe. How can a company protect consumers?.

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Challenges multinational corporations face in protecting consumers along the supply chain
“Challenges multinational corporations face in protecting consumers along the supply chain”

“OECD Corporate Responsibility Roundtable , 15/06/2009

Colin HensleyCorporate Affairs & PlanningToyota Motor Europe


How can a company protect consumers
How can a company protect consumers? consumers along the supply chain”

“Dedicate ourselves to providing clean and safe products and to enhancing the quality of life everywhere through our activities”

From the “Guiding Principles at Toyota”


What is the challenge

AWARENESS consumers along the supply chain”

Starting point

KNOWLEDGE

Purchase

LIKING

CONSIDERATION

PREFERENCE

What is the challenge?

  • To move the customer through the Purchase Funnel

…and help them make the appropriate choice!


Keys in the process
Keys in the process consumers along the supply chain”

1.Establish appropriate corporate principles

Guiding Principles of Toyota

CSR Policy

Contribution towards Sustainable Development

Toyota

Code of Conduct

Toyota Way 2001

Global Vision 2020

TME Vision 2015

Corporate

Policies

Daily business

operations


Keys in the process1
Keys in the process consumers along the supply chain”

2.Understand the customer’s needs and aspirations


Keys in the process2
Keys in the process consumers along the supply chain”

3.Produce products – aiming to meet both need & aspiration


Keys in the process3
Keys in the process consumers along the supply chain”

4.Identify concerned stakeholders – and work with them

Governments, Authorities, NGOs, Trade Unions, Investors etc.


Keys in the process4
Keys in the process consumers along the supply chain”

5.Be credible & believable – communication succeedsthrough mutual trust and mutual understanding


Conclusion
Conclusion consumers along the supply chain”

  • Consumers can only choose from what is offered

  • Business has an essential role to guide that choice by:

    • Leveraging their expertise to provide ‘better’ products

    • Making every effort to make them affordable and accessible


Customer first approach
Customer first approach consumers along the supply chain”

“Our company owes its existence to the support and satisfaction of customers, stockholders, employees, business partners and host societies who benefit from the added value Toyota provides. Our continued success depends on providing ever greater satisfaction of customers by placing their interests ahead of all others.”

The Toyota Way 2001


Thank you
Thank you consumers along the supply chain”


Back up
Back-up consumers along the supply chain”


Guiding principles of toyota adopted jan 92 revised apr 97
Guiding Principles of Toyota consumers along the supply chain”(Adopted Jan 92, revised Apr 97)

  • Honor the language and spirit of the law of every nation and undertake open and fair corporate activities to be a good corporate citizen around the world

  • Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in local communities

  • Dedicate ourselves to providing clean and safe products and to enhancing the quality of life everywhere through our activities

  • Create and develop advanced technologies and provide outstanding products and services that fulfill the needs of customers worldwide

  • Foster a corporate culture that enhances individual creativity and teamwork value, while honoring mutual trust and respect between labour and management

  • Pursue growth in harmony with the global community through innovative management

  • Work with business partners in research and creation to achieve stable, long term growth and mutual benefits, while keeping ourselves open to new partnerships


The toyota way
The Toyota Way consumers along the supply chain”

How do you demonstrate it?


Environmental leadership
Environmental Leadership consumers along the supply chain”

  • From Toyota Principles to Earth Charter to Prius to “360° Approach to Sustainability”


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