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Introducing

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Introducing

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  1. Thank you for joining our webinar, “Display Technology Comparison: Plasma vs LCD”. By default, your microphone/phone is muted – there is a box in which to enter questions - if you have a question at any time, please feel free to type it in the box, and we will answer it as soon as possible. Please be patient while we wait for everyone to log on, then we will get started. Thanks again for joining us today!

  2. Introducing The Panasonic Professional Display Company

  3. 1. Superior Motion Image Resolution

  4. 1. Superior Motion Image Resolution High Resolution for Both Still and Motion Images Motion image resolution is very a important factor in the display of fast-moving scenes. Displaying motion images: Number of pixels in the panel ≠ Apparent resolution LCD Plasma Fast-moving action results in blurry images. Crisp, clear display of fast-moving action. A measurement system proposed by the Advanced PDP Development Center Corporation (APDC). Measurement and evaluation of motion image resolution using a scale that accurately reflects human visual perception.

  5. 2. High Contrast

  6. 2. High Contrast Real Black Accurate color reproduction (full compliance with HDTV standard) and black expression (top-class gradation and contrast) LCD New Deep Black Filter External light Filter transmittance is reduced to produce deeper blacks and improve contrast. Filter transmittance is reduced to improve contrast. Reduced filter transmittance (reduced reflection) Front glass plate Plasma New Real Black Creation New high-speed drive technology reduces pre-discharge emissions to about 1/10. Black-level emission Contrast10000:1 4,096 gradation steps (for Full-HD models) Pre-discharge: 1 time Contrast: maximum10,000:1 (for HD models) 1 field (1/60 of a second)

  7. 3. Faithful Color Reproduction

  8. 3. Faithful Color Reproduction Comparison of Chromaticity Diagrams 100% compliance with HDTV standards. Virtually the same color reproduction as broadcasting signals. v´ LCD color reproduction HDTV standard (broadcasting standard) Plasma color reproduction LCD Plasma u´ ※Simulated images based on actual measurement values obtained by Panasonic.

  9. 4. Wide Viewing Angle

  10. 4. Wide Viewing Angle Difference in Contrast Due to Viewing Angle Plasma delivers beautiful pictures regardless of viewing angle Contrast (difference due to viewing angle) Plasma 100 (%) Almost no change 80 Plasma 60 Approx. 70% decrease 40 LCD 20 LCD 0 Picture becomes blurry when viewed from an oblique angle. Picture is not blurry when viewed from the front. Picture becomes blurry when viewed from an oblique angle. -75° -60° -45° -30° -15° 0° 15° 30° 45° 60° 75° (Front side) (Measurements obtained by Panasonic)

  11. 5. Long Life

  12. Brightness Degradation and Color Change New phosphors maintain high image quality to provide a beautiful picture for many years. ・Brightness degradation and color change that occur over time are less prevalent in PDPs than in LCDs. -The advertised service life of LCDs is determined by evaluating only the life expectancy of the backlight under prescribed conditions. As a display product, the PDP offers a longer service life. 100 Plasma ▲10% decrease or less Set brightness (%) LCD 50 Decrease of set brightness is greater in LCDs. 20 2,500 10,000 20,000 30,000 40,000 Color change Life expectancy (H) PDP Screen LCD Yellowing Screen LCD screens turn yellowish due to the effects of UV and temperature (heat) on the panel parts (D-BEF, reflector, diffuser, etc.).

  13. Color Shift UV Heat 5. Long Life ●LCD screens turn yellowish due to the effects of UV and heat on the LCD panel parts.（D-BEF, Reflector, Diffuser, etc.) S company LCD PDP After 5 years used <Condition> 8hours TVwatch/ day

  14. Dispelling the Burn-in Myth • Burn-in (uneven phosphor aging) was an issue in early plasmas • Today it is a non-issue for nearly any application • static images left on 24/7 for weeks can cause image retention on ANY non-projection device • plasma is more susceptible to image retention in the first 100 hours, so care should be taken during this time • phosphor advancements (now in 10th generation) have greatly improved resistance to image retention • off-hour automated service routines will further prevent any issue for static image applications • Image retention or “sticking” is temporary and NOT burn-in • not phosphor-related • can be “erased” easily with dynamic images or white scroll bar screensaver • LCD’s will also exhibit image retention with prolonged static images

  15. LCD Image Retention

  16. 6. Low Power Consumption

  17. Power Consumption • Plasma is rated on peak power usage • Actual usage is much less than rating • LCDs claim dramatic power savings compared to plasma • LCD ratings are based on actual usage • When APL is below approx. 30% plasma uses less power than LCD Most TV images are below 20% APL!

  18. 7. Durability

  19. Panel Strength 7. Durability Plasma LCD The front glass plate resists scratches to offer excellent durability. As a result, a plasma display panel is about 10 times stronger than an LCD. Even when used in public facilities and stores where people gather, which increases the possibility of contact with the front of the panel, the glass plate protects the panel from scratches and other damage. There is no front glass plate for protection, so the panel surface is easily scratched. When used as a touch panel for an information system, a front glass plate must be installed, which results in an additional cost.

  20. 8. Gentle on the Environment

  21. The Plasma Display Panel Is Gentle on the Environment 8. Gentle on the Environment Lead-free (RoHS compliance) Environment-friendly plant Plasma panel LCD panel Backlight contains mercury Lead-free Elimination of RoHS-specified hazardous substances The outer walls are painted white. The walls feature a special paint, called a photocatalytic coating, that reduces harmful nitrogen oxides (NOx). Our plasma panel modules do not contain the six hazardous substances specified by the RoHS Directive. The backlight of the LCD contains mercury (which is exempt from the RoHS Directive). The "Kaze-kamome" hybrid generator uses sunlight and wind to produce electricity. This power-generating system supplies electricity to the outdoor lights installed on the grounds of the plant.

  22. Superiority of Panasonic Plasma Display > “Viewing Angle Free” Plasma LCD 1. Installation Flexibility > “Durable Front Glass” Plasma LCD > Plasma LCD “Easy Customization” > “AR Coating + AG option” Plasma LCD > “100,000 Hours Life” 2. Longer Life Plasma LCD > “Crisp Moving Image” Plasma LCD 3. Excellent Image Quality > “10,000:1 High Contrast” Plasma LCD > 4. Environmental Consideration “Lead Free Plasma Panel” Plasma LCD > “Low Power Consumption” Plasma LCD = “Greatly Improved Burn-in phenomenon” Plasma LCD 5. Burn-in

  23. Thank you!

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