Trade unions in the web 2 0 world
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Trade unions in the Web 2.0 world. Andrew Bibby www.andrewbibby.com. One day in September 2007…. Le Monde: C’est la lutte virtuelle! Stern: Die Demonstration ist virtuell, der Arbeitskampf echt PC Advisor: IBM Workers to strike in Second Life La Stampa: Tele-lavoro? Tele-sciopero

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Trade unions in the web 2 0 world

Trade unions in the Web 2.0 world

Andrew Bibby

www.andrewbibby.com


One day in september 2007

One day in September 2007…

  • Le Monde: C’est la lutte virtuelle!

  • Stern: Die Demonstration ist virtuell, der Arbeitskampf echt

  • PC Advisor: IBM Workers to strike in Second Life

  • La Stampa: Tele-lavoro? Tele-sciopero

  • Lo Tidningen: Urstrejk i Second life

    And Lithuania, US, India, Belgium, Switzerland, Finland, Portugal, Canada..


The second life demonstration

The Second Life demonstration

  • Demonstrates how unions can use new online applications

    BUT

  • ?? Media interest suggests novelty value – ie, unions are not using these applications


Web 2 0

Web 2.0

  • The ‘old’ internet: static, used for downloading, written word dominated, accessed from PC

  • The Web 2.0: genuinely multimedia, participative; uploading as important as downloading; accessed through wide range of devices (especially mobile)


Web 2 01

Web 2.0

  • Emphasis on Participation

  • User-generated contents

  • From ‘read only’ to ‘read/write’ web


Some web 2 0 tools

Some Web 2.0 tools

  • Social networking

    • Facebook

    • MySpace

    • Bebo

    • etc


Some web 2 0 tools1

Some Web 2.0 tools

  • Virtual worlds

    • Second Life

    • ActiveWorlds etc


Some web 2 0 tools2

Some Web 2.0 tools

  • User-generated sharing

    • YouTube etc

    • Flickr etc


Some web 2 0 tools3

Some Web 2.0 tools

  • Online collaboration

    • The wiki idea


Some web 2 0 tools4

Some Web 2.0 tools

  • Blogs and social bookmarking

    • Weblogs

    • Digg, Delicious, StumbleUpon etc


Some web 2 0 tools5

Some Web 2.0 tools

  • And also:

    • Skype

    • RSS feeds

    • etc


Unions in the web 2 0 world

Unions in the Web 2.0 world

Social networking

  • Using union websites

    • Unionen, GPA-DJP

  • Using Facebook etc

    “We’re organising ourselves on Facebook within our union.. We need a way to be together”

    • TUC, Australian Workers

    • Writers Guild, COMFIA


Unions in the web 2 0 world1

Unions in the Web 2.0 world

  • Virtual worlds

    • Union island

    • May Day, World Day for Decent Work

    • ‘Islands’ for individual unions (ver.di, FOREM-CCOO)

      “If companies are going in then so should unions...It’s important to engage with it early on”


Unions in the web 2 0 world2

Unions in the Web 2.0 world

  • User-generated content

    • UNI use of YouTube

    • ITF use of Flickr

    • etc


Be aware of the downside

Be aware of the downside

  • Facebook & the SEIU, Canada 2007

  • Derek Blackadder’s experience

    “These sites offer accessible ways to self-organise..” “Nothing you do on sites like Facebook is really private… The goal shouldn’t be to use those sites to organise anything much more than a departure for safer quarters”


Issues in the workplace

Issues in the workplace

Social networking:

  • Disciplined/sacked for posting negative comments about employer

    (Examples from UK, Canada, France…)

  • Employer has access to personal information; blurring of work and personal lives

  • Cyberbullying


Issues in the workplace1

Issues in the workplace

Social networking:

  • A particular issue is recruitment

    “One candidate declared in his personal profile that he was against religion… I dropped his application like a hot potato”

  • Information is there for good


Issues in the workplace2

Issues in the workplace

Second Life

  • Employers’ rights over employees’ avatars?

    IBM: Virtual Worlds Guidelines


Issues in the workplace3

Issues in the workplace

  • The need for the rules to be established

  • Towards a set of guidelines


Enterprise 2 0 and unions 2 0

Enterprise 2.0 and Unions 2.0

Enterprise 2.0: a new paradigm?

  • the ‘wiki’ approach to the workplace?

  • Collaboration rather than hierarchical control structures?

    “Enterprise Web 2.0 represents more of a philosophical shift than it does a prescribed set of IT products or solutions”


Enterprise 2 0 and unions 2 01

Enterprise 2.0 and Unions 2.0

Unions 2.0?

  • A challenge to organising methods

  • A challenge to traditional structures (face-to-face meetings, conferences)

  • A challenge to union democracy

    “Unions 2.0 represents more of a philosophical shift than it does a prescribed set of IT products or solutions”


Trade unions in the web 2 0 world1

Trade unions in the Web 2.0 world

Andrew Bibby

www.andrewbibby.com


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