Trade unions in the Web 2.0 world. Andrew Bibby www.andrewbibby.com. One day in September 2007…. Le Monde: C’est la lutte virtuelle! Stern: Die Demonstration ist virtuell, der Arbeitskampf echt PC Advisor: IBM Workers to strike in Second Life La Stampa: Tele-lavoro? Tele-sciopero
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And Lithuania, US, India, Belgium, Switzerland, Finland, Portugal, Canada..
“We’re organising ourselves on Facebook within our union.. We need a way to be together”
“If companies are going in then so should unions...It’s important to engage with it early on”
“These sites offer accessible ways to self-organise..” “Nothing you do on sites like Facebook is really private… The goal shouldn’t be to use those sites to organise anything much more than a departure for safer quarters”
(Examples from UK, Canada, France…)
“One candidate declared in his personal profile that he was against religion… I dropped his application like a hot potato”
IBM: Virtual Worlds Guidelines
Enterprise 2.0: a new paradigm?
“Enterprise Web 2.0 represents more of a philosophical shift than it does a prescribed set of IT products or solutions”
“Unions 2.0 represents more of a philosophical shift than it does a prescribed set of IT products or solutions”