Everything you want to know about digital
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Everything you want to know about digital

Everything You Want

To Know About Digital

Marketing

Digital Marketing is a field where the scope is wide but the competition is

immense. Hence it is important that every major aspect is ticked in order to

create a buzz online among online visitors. In order to know everything about

Digital Marketing, we must first go through the basic factors that helps in

building up the website and content for the website. These factors are pillars

of digital marketing that brings in the web traffic in the first place.


The basic building blocks for digital marketing

The Basic Building Blocks For Digital Marketing: A

Guide To A Well Optimized Website

Building a website is the first step to enter into the vast premise of Digital

Marketing. Here are the basic building blocks that you must take note of with

respect to designing your optimized site.

•Keywords

•Choosing your URL

•Titles

•Meta-Description or snippets

•Image optimization

•Internal and External links


Keywords

Keywords

Keywords define your site. To relate to your audience what exactly your site is

about, you use keywords. Google's algorithm actually calculates the "keyword

density" of your site in order to rank it. Nowadays, key phrases hit bigger with

online audiences, so the focus has shifted there.

Choosing Your URL

This is one of the most important aspects of digital marketing which comes to

play while designing your website. After you have thought of a well optimized

keyword based name for your site, you must decide on the domain URL. Also,

while Google indexes your page as per the genre of your site, your URL is one

of the prominent factors.


Titles

Titles

Your site content is defined by the titles you choose. They are the first factor

that catches the eye of an online audience. If the title looks interesting, the

viewer will surely go through the content. The trick of using titles is to use the

keywords or a catchphrase that will formally introduce the purpose of your

website or content to the audience.


Meta descriptions or snippets

Meta-Descriptions or Snippets

Search Engine Optimization focuses primarily on content in order to rank a site.

Thus the summarizing content or meta-description is an important indexing

criterion. Meta-descriptions or snippets are basically formed using the

keywords in order to relate the content in short. A part of the meta-description

usually shows up in search results making it easier for the online viewers to get

a fair idea of the content.

Image Optimization

To make a content interesting for online viewers, visual approach is the best.

Therefore the images used should be well optimized in order to index the site

easily. For optimizing an image there are various aspects to be taken care of

like the Image title tags and the "Alt text" for the image. The image title tags

and Alt text should use keywords in order to relate the exact purpose of the

image and its relevance to the content.


Internal and external links

Internal and External Links

The internal links are what helps proper organisation of a site by linking an

important term or tag to another part of the same site. External links are the

links which guides the online users to a site from an outside site. Internal links

improve the navigation within a site thus making it more user friendly. External

links are responsible for building up the brand name of a site, by adding

additional value and information. Both the kinds of links are equally important

in order to rank a site as Google's algorithm takes links into prominence.

Important Points To Remember About A

Successful Digital Marketing Campaign

Make Sure Your Website is Compatible With Mobile Phones


Statistics show that 70 of the traffic

Statistics show that 70% of the traffic for a website come from mobile data

usage. This indicates that a large amount of time is spent on mobile browsing

of various websites. In such a scenario it would be the best to optimize your

site so that it can be navigated smoothly in a mobile phone based on platforms

like Android or IOS (for Apple devices). Google keeps updating its algorithm

and the latest one gives high preference to sites that are well optimized for

viewers using mobile phones to browse.

Networking In Your Local Area

Local search is generally a feature that automatically accepts the location of an

user and displays relevant results. This means that the local businesses are

highlighted first. Google is now ranking sites which is local search optimized

higher than others. Thus a digital marketer must follow these steps in order to

enable local search engine optimization. A local SEO consultant will be able to

tell you more about this.

•Relate the existence of your business to the local network by putting it

up on local search directories.


Put all your contact details like name address

from mobile data Put all your contact details like Name, Address where business is located

and contact number.

•Create local listings in various nearby networks by using the same

pattern for writing you name, address and contact details.

The more the number of listings that you create successfully, the greater will

be your local audience base. Once that is established, you can easily build up

on a bigger platform.

Using YouTube as a Successful Marketing Platform


Video marketing is perhaps the best

Video Marketing is perhaps the best way to attract online viewers as it has

both audio and visual appeal that relates the purpose of a website in an

interesting manner. Apart from this the time factor also counts. The complete

details in a short time span is what the audience demands and only video

marketing can fulfil this. Make sure the images, infographics, moving

animations and content are well optimized in order to cater well to your

audience and bring in more views, shares and subscriptions.

Using Paid Ads In Social Media Platforms

Paid Ads are one of the most effective methods to gain online audience at an

exponential rate as these ads show up first in Google's search results. Digital

marketers can also use these ads in a social media platform in order to attract

viewers. For example Facebook being the biggest platform for social media

marketing, using paid ads there can gain your site a huge audience base.

Moreover, an website is automatically optimized if its link is displayed on

Facebook as they have a set of excellent guidelines for ads. Similarly you can


Use other social media platforms like instagram

use other social media platforms like Instagram for increased publicity. The

analytics tools used in social media platforms helps a digital marketer fine tune

all details in the website.

Google Map Review - A review on Google map really helps in getting more

leads and conversion. Just by throwing some money in hiring a good SEO

consultant, can get you real results.


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