Nutrition Facts Label Design That Could Push Your Product Over The Top

1. Nutrition Facts Label Design That Could Push Your Product Over The Top Today people are more health conscious than ever. Consumers are looking to find out about the nutritional information in food before making a decision to buy. But it is not only consumers that are calling for more transparency concerning the nutritional information in their food. The Nutritional Labeling and Education Act and FDA also put certain rules and regulations in to play regarding nutrition facts design. To truly get an idea of what companies should and should not be doing regarding nutritional label design, it’s a good idea to visit theFDA’s Food Labeling and Nutrition Overview web site. But here is a summary of what to look out for.

2. The Good and the Bad When considering the nutrients in products, there are good nutrients and bad nutrients, also called ‘nutrients of concern’. Bad nutrients are things like trans fats, saturated fats, sodium, sugar and cholesterol. Calories are also a concern. Good nutrients, on the other hand, include things like vitamins A and C, protein, iron, fiber, protein and calcium. Brands may want to play around with their serving size to get the best of both worlds. However, in some cases, this won’t be possible and companies may want to change the formulation of their products all together to come up with something that is nutritionally balanced.

3. Your Nutrition Label as a Marketing Tool Nutrition labels have become so important to consumers, they are now a powerful marketing tool. There are many software packages and free online tools that can help entrepreneurs get a good idea of how their nutritional labels will turn out before products are put on the market. It’s essential to work with these tools before releasing your products to see how the food you’re selling will appeal to customers before they hit supermarket shelves.

4. Transparency is Key It may be tempting for some companies to fudge nutritional information on their packages to make their products more appealing to consumers. However, this is not advisable. Not only do you risk having someone find out so you lose customer’s trust forever, the FDA also randomly audits certain items to see if the nutritional information checks out. If anyone finds out you have been dishonest in the way you represent your products, it could have devastating effects.

5. Get it Right the First Time Designing a nutritional label can be challenging but, fortunately, there are food packaging branding companies that can not only create an eye-catching design for your products, they can also make sure your nutrition facts design is inline with current rules and regulations. If you are looking for a company to do your packaging design California, Lien Design is the company to call first. Lien Design has years of experience with packaging and graphic design and they will give your products a standout design that appeals to consumers who lead a healthy lifestyle. They will also make sure you are doing everything by the book. Contact them so you can feel confident about the products you are releasing to the public. All designs and trademarks are the property of their respective companies and are being shown for educational purposes only. WEBSITE: LIENDESIGN.COM