A BOOK REVIEW BY GROUP Q: Camille Du Nathan Siu Andrea Fox Vijay Raju Joanne Wong Maggie Chow. TAKING AIM AT THE BRAND BULLIES N A O MI KLEIN. BACKGROUND OF AUTHOR. NAOMI KLEIN. Born into a political family As a child was obsessed by branded merchandise
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A BOOK REVIEW BY
TAKING AIM AT THE BRAND BULLIES NAOMI KLEIN
BACKGROUND OF AUTHOR
‘A Movement Bible’The New York Times
A brand is born
MONOPOLISTIC CLAIMS OF THE MARKET
Part iii – no jobs
Part iv – no logo
RECLAIM THE STREETS
Critique of No Logo
Personal perspectives & improvements
QUESTIONS OR COMMENTS?