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Marc Suhrcke University of East Anglia m.suhrcke@uea.ac.uk

EC – EAHC commissioned project on: “ EU-wide overview of the market and regulation regarding types of alcoholic beverages with potentially particular appeal to minors” to inform EC Health Information Strategy and further EC action in this area. Marc Suhrcke University of East Anglia

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Marc Suhrcke University of East Anglia m.suhrcke@uea.ac.uk

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  1. EC – EAHC commissioned project on:“EU-wide overview of the market and regulation regarding types of alcoholic beverages with potentially particular appeal to minors”to inform EC Health Information Strategy and further EC action in this area Marc Suhrcke University of East Anglia m.suhrcke@uea.ac.uk

  2. “Types of alcoholic beverages with potentially particular appeal to minors (ABPPAM)” • Working definition: alcopops, ready-to-drink mixtures (RTDs) and designer drinks; flavoured beers, ciders and coolers; alcoholic energy drinks and high caffeinated alcoholic drinks; alcoholic gels and ice creams

  3. What we promised to cover: • Mapping the market • Supply, demand, determinants of consumption (incl description of marketing strategies, regulatory environment) • Country- and product category-based case studies • Germany, Spain, Poland (quantitative analysis) • Product-based case studies: Flavoured drinks, energy drinks, designer drinks • Information sources, gaps and barriers and how to overcome them

  4. Some issues/questions for discussion: • Access to and value of commercial sales data? • Trends and patterns of consumption of ABPPAM, esp in comparison to consumption of traditional alcohol sources (overall decrease[?] but increase of high risk consumption – how much driven by ABPPAM? What role for ABPPAM as a precursor for general alcohol consumption) • Are there specific adverse consequences of ABPPAM consumption? • How to measure “marketing exposure” (incl. via social media)? • Effectiveness of policies specifically targeting ABPPAM (egalcopop-tax)? • Extent and (in-)effectiveness of self-regulation in relation to ABPPAM? • What would be your ideal policy solution, and why? (Do ABPPAM require a specific approach or does general alcohol prevention in youth suffice?)

  5. Any even distantly relevant information – quantitative and qualitative, multi-country and single-country – would be most appreciated!m.suhrcke@uea.ac.uk

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