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Email Manager 5.6. 27 th June 2013. Martin Radford Business Solutions Consultant. Ashley Mandell-Lynn Director, Global Production Services. Agenda. SDL Email overview Overview of Email Manager 5.6 features and functionality Email Manager 5.6 Demo

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Email Manager 5.6

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Email manager 5 6

Email Manager 5.6

27th June 2013

Martin Radford

Business Solutions Consultant

Ashley Mandell-Lynn

Director, Global Production Services


Agenda

Agenda

  • SDL Email overview

  • Overview of Email Manager 5.6 features and functionality

  • Email Manager 5.6 Demo

  • Response data integration with SDL Customer Analytics

  • Compatibility considerations

  • Release milestones


Sdl email services growing rapidly

SDL Email services growing rapidly

  • Over 12 billion emails sent out of Email Manager in 2012

  • Current average of 43 million emails per day

  • Volumes continue to rise…

  • …we are projecting over 14 billion emails in 2013

  • Email is a key element of the SDL Intelligent Marketing Suite

  • Email has received significant investment

    • Datacenter and hardware improvements

    • Services team supporting email

    • Product development

    • Development continues with another major release scheduled for Q1 2014


Development focused on some key email marketing trends

Development focused on some key email marketing trends

Marketing is changing, email tools needs to reflect that change.


New campaign builder experience

New Campaign Builder experience

  • Enhanced user interface for easier navigation

Improved navigation ribbon

Automatic campaign thumbnails (recent documents)

Preview Pane

Easy access to shared events, variables & lookup tables

Multi-document Support


Multi document support allows work on multiple creative

Multi-document support allows work on multiple creative

Multiple creative in a campaign

Multi-document Support


Document explorer search speeds up

Document explorer Search speeds up

Document search

Search across all categories.


New design view wysiwyg editor

New ‘design view’ WYSIWYG editor

Full set of WYSIWYG editing tools

Easy access to campaign variables, shared templates for insertion to campaign

You can now embed creatives from any campaign into another creative


Improved source code editor makes editing easier

Improved source code editor makes editing easier

Easy to switch views

Color coded markup

Search & replace functionality

Addition of code line numbers


File manager image properties editor

File Manager & Image Properties Editor

Zip file upload (with auto-unzip) is now available.

Insert images from file manager

Image files easily managed from one location

EM 2013 Highlights


Integrated inbox render testing with gallery view

Integrated inbox render testing with ‘Gallery View’

Select category e.g. Inbox, Mobile or Tablets

Easy switch to Gallery view

Device selection, e.g. iPhone 4S preview

With over 40 inbox previews


Heat map emails landing pages

Heat Map – Emails & landing pages

Enable Heat Map view

Reports click-to-open rate for creative

Warmer colors, show higher click rates


Media manager integration optional

Media Manager Integration - Optional

Media Manager Panel

Browse audio and images stored in SDL Media Manager

Preview images or video

Enables content management for rich media in email


Response data fully integrated into sdl customer analytics

Response data fully integrated into SDL Customer Analytics

High-speed Email Response Importer allows customers to easily analyze response data with Engine!


Demonstration

Demonstration


Compatibility considerations

Compatibility considerations

  • Campaign Manager 2.9 supports EM 5.6

  • Campaign Manager 2.8 does NOT support EM 5.6

    • CM 2.8 users will be upgraded before moving to Email Manager 5.6

  • Alterian Marketing Suite - the following software versions offer compatibility with Engine 5.2 and Email Manager 5.6


Release milestones

Release Milestones

  • Full details will be communicated to each partner in the coming month

  • Releases will be staggered across the customer base


There will be detailed documentation in support of the release

There will be detailed documentation in support of the release


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