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MY BACKGROUND - PowerPoint PPT Presentation


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MY BACKGROUND. PORTRUSH SCOTLAND AUSTRALIA. ALIVE SURF SCHOOL. Longest running surf school in NI I took over in 2008 Applied strict rules for success Create a strong brand

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Presentation Transcript
my background
MY BACKGROUND
  • PORTRUSH
  • SCOTLAND
  • AUSTRALIA
alive surf school
ALIVE SURF SCHOOL
  • Longest running surf school in NI
  • I took over in 2008
  • Applied strict rules for success
  • Create a strong brand
  • Establish strong relationships; peers, local organisations (councils, NITB, outdoorni, CC&G etc etc), media – anyone who will benefit!
portrush pass
PORTRUSH PASS
  • Concept; maximise all relationships
  • ‘One stop shop’
  • Partners; who and why?
marketing of the pass
MARKETING OF THE PASS
  • 14,000 printed
  • Everyone involved promoting each other!!
  • Accommodation providers
  • NITB, OutdoorNI, CC&G etc
  • Social Media
  • Paid advertising – whatsonni.com (most clicked ad)
mixed success
MIXED SUCCESS

POSITIVE

  • Excellent media coverage
  • Excellent response from industry
  • Real terms financial success for some
  • Raised profile of North Coast Activity providers
  • Talking point – massive opportunity
mixed success1
MIXED SUCCESS

Negative

  • Some partners did better than others
  • Lack of awareness amongst accommodation providers
  • Better distribution needed – FINANCE!
  • Needs an App
  • More partners needed – accommodation?? Thoughts??
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