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Strategic Case Analysis Discourse: 3-Step Process

MKTG 490; F2K8; Dr. Carter. Strategic Case Analysis Discourse: 3-Step Process. 1.

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Strategic Case Analysis Discourse: 3-Step Process

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  1. MKTG 490; F2K8; Dr. Carter Strategic Case Analysis Discourse: 3-Step Process 1 Find WSJ articles for YOUR CHOSEN INDUSTRY to use as “market situation” cases. Read the articles to determine which specific marketing plans and problems are described. Once all of the August articles are found, they will be used each week for the assigned strategic concept(s). 2 Study the assigned strategic concept(s) from the Marketing Planning Handbook and learn HOW it is applied for marketing planning and problem solving, as well as WHY it is a logical marketing management framework. 3 ACTUALLY apply the assigned strategic concept(s) from the Marketing Planning Handbook to YOUR CHOSEN INDUSTRY WSJ Articles for August to explain HOW the specific marketing plans and problems YOU identified can be addressed to improve marketing strategy.

  2. MKTG 490; F2K8; Dr. Carter Strategic Discourse: “3 Rs” Checklist

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