business 343 introduction to marketing secondary research skills and resources
Download
Skip this Video
Download Presentation
BUSINESS 343: INTRODUCTION TO MARKETING SECONDARY RESEARCH SKILLS AND RESOURCES

Loading in 2 Seconds...

play fullscreen
1 / 13

BUSINESS 343: INTRODUCTION TO MARKETING SECONDARY RESEARCH SKILLS AND RESOURCES - PowerPoint PPT Presentation


  • 88 Views
  • Uploaded on

BUSINESS 343: INTRODUCTION TO MARKETING SECONDARY RESEARCH SKILLS AND RESOURCES. Jenna Walsh Business Librarian (Surrey Campus ) [email protected] Spring 2012. Why I’m here … . To save you time spent on research To talk about research strategies and resources. Agenda.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' BUSINESS 343: INTRODUCTION TO MARKETING SECONDARY RESEARCH SKILLS AND RESOURCES' - nuala


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
business 343 introduction to marketing secondary research skills and resources

BUSINESS 343: INTRODUCTION TO MARKETINGSECONDARY RESEARCH SKILLS AND RESOURCES

Jenna Walsh

Business Librarian (Surrey Campus)

[email protected]

Spring 2012

why i m here
Why I’m here …
  • To save you time spent on research
  • To talk about research strategies and resources
agenda
Agenda

Our agenda will roughly follow your handout:

  • Identifying likely publishers
  • Sample resources
  • Library guides
brainstorming
Brainstorming:

Why should you be a bit disappointed if I handed you a report that answered all of your questions perfectly?

finding the perfect information
Finding the “perfect” information

Often, you won’t be able to find exactly what you want for your assignment.

Some of the information you’d like to find won’t be available or it will be decidedly imperfect.

If X doesn’t seem to be available, what other information would help you to determine X?

library guides
Library guides

There are a variety of SFU Library research guides available to you, including …

  • Market Research
  • International Market Research
  • Company Information
  • Industry Surveys
finding library guides
Finding Library guides

From the Library’s homepage, you can find the guides like this …

sample resources
Sample Resources

From your assignment …

III.  Evidence to Support the viability of your innovative product.Find and present one piece of good information from each of the three following sources:

  • A "report" from the Passport GMIDdatabase
  • Numbers: Quantitative / Statistical Data from one of these sources: World Development IndicatorsUNDATAPassport GMID Economist Intelligence Unit
  • Anything from any other source.  Refer to the Library website, "International Marketing Guide" as a starting point, especially section 4.1.2: Web Guides.
sample resources1
Sample Resources

From your assignment …

III.  Evidence to Support the viability of your innovative product.Find and present one piece of good information from each of the three following sources:

  • A "report" from the Passport GMIDdatabase
  • Numbers: Quantitative / Statistical Data from one of these sources: World Development IndicatorsUNDATAPassport GMID Economist Intelligence Unit
  • Anything from any other source.  Refer to the Library website, "International Marketing Guide" as a starting point, especially section 4.1.2: Web Guides.
sample resources2
Sample Resources

From your assignment …

III.  Evidence to Support the viability of your innovative product.Find and present one piece of good information from each of the three following sources:

  • A "report" from the Passport GMIDdatabase
  • Numbers: Quantitative / Statistical Data from one of these sources: World Development IndicatorsUNDATAPassport GMID Economist Intelligence Unit
  • Anything from any other source.  Refer to the Library website, "International Marketing Guide" as a starting point, especially section 4.1.2: Web Guides.
getting help1
Getting Help
  • Ask anyone at the reference desk in any of the three campus libraries
  • Use our Ask a Librarianservices (via the Library home page) to contact a librarian (by phone, IM, or email).
  • Contact :

Jenna Walsh

[email protected]

Class?

Due Date?

Where have you searched?

How have you searched?

Found anything close to what you need?

ad