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Subliminal Advertising. Why is subliminal perception interesting?. Fascination with unknown Mind control I can see through this. EAT POPCORN. Vicary (1957) Later admitted to fabricating research Wilson Bryan Key and the Clam Plate Orgy. Bush\'s campaign ad.

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Presentation Transcript
why is subliminal perception interesting
Why is subliminal perception interesting?
  • Fascination with unknown
  • Mind control
  • I can see through this
eat popcorn
EAT POPCORN
  • Vicary (1957)
  • Later admitted to fabricating research
  • Wilson Bryan Key and the Clam Plate Orgy
slide7
Some people argued that this was greated by careful planning on the part of Pepsi.Pepsi said this was a coincidence
does it work
Does it Work?
  • Does the word “sex” make you want to buy toothpaste?
this is the best class i ve ever had
This is the best class I’ve ever had
  • Rowena is the best professor ever!
what does this mean for us
What does this mean for us?
  • Everyday subliminals
    • Subliminal tapes
  • Controlled studies
    • Pairing faces with an image
  • Ads are most powerful when we perceive them
  • Subliminal vs. Subtle
ad