Subliminal advertising
Download
1 / 14

Subliminal Advertising - PowerPoint PPT Presentation


  • 157 Views
  • Uploaded on

Subliminal Advertising. Why is subliminal perception interesting?. Fascination with unknown Mind control I can see through this. EAT POPCORN. Vicary (1957) Later admitted to fabricating research Wilson Bryan Key and the Clam Plate Orgy. Bush's campaign ad.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Subliminal Advertising' - nowles


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

Why is subliminal perception interesting
Why is subliminal perception interesting?

  • Fascination with unknown

  • Mind control

  • I can see through this


Eat popcorn
EAT POPCORN

  • Vicary (1957)

  • Later admitted to fabricating research

  • Wilson Bryan Key and the Clam Plate Orgy



Do you suddenly want to walk a mile for a camel
Do you suddenly want to walk a mile for a Camel?


Some people argued that this was greated by careful planning on the part of Pepsi.Pepsi said this was a coincidence


A unique constellation
A Unique Constellation on the part of Pepsi.


Rated g
Rated G? on the part of Pepsi.


Disney s rescuers
Disney’s Rescuers on the part of Pepsi.


Does it work
Does it Work? on the part of Pepsi.

  • Does the word “sex” make you want to buy toothpaste?


Do it
Do it! on the part of Pepsi.


This is the best class i ve ever had
This is the best class I’ve ever had on the part of Pepsi.

  • Rowena is the best professor ever!


What does this mean for us
What does this mean for us? on the part of Pepsi.

  • Everyday subliminals

    • Subliminal tapes

  • Controlled studies

    • Pairing faces with an image

  • Ads are most powerful when we perceive them

  • Subliminal vs. Subtle


ad