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Economic and social aspects of marketing communication

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Economic and social aspects of marketing communication - PowerPoint PPT Presentation


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Economic and social aspects of marketing communication. Economic aspects. Effect on production cost , distribution cost and prices Effect on demand Effect on competition Effect on consumer choice Effect on business cycles Effect on national income Creation of utility

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Presentation Transcript
economic aspects

Economic aspects

Effect on production cost , distribution cost and prices

Effect on demand

Effect on competition

Effect on consumer choice

Effect on business cycles

Effect on national income

Creation of utility

Effect on employment

Effect on product quality

Effect on standard of living

social aspects
Social aspects
  • Untruthful advertising
  • Effect on culture
  • Effect on media
  • Materialism
  • Effect on children
  • Stereotyping in advertising
  • Wrong advertising appeal
  • Advertising on controversial products
  • Too persuasive
  • Confuses the people
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