Competition in the Golf Equipment Industry in 2008. By: Dan McLindon Kyle McDaniel Jeremy Smiley Tom Anderson Ray Moorman. Golf Equipment Industry Key Question.
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By: Dan McLindon
Total units of products sold have remained fairly flat over last decade…
Sales price per unit has declined for large ticket items like drivers
Increased for putters
And remained relatively flat for other sectors
Conclusion – Equipment manufactures have moved to competing on price due to challenges with differentiation brought on by new USGA and R&A rules
What are the internal factors affecting golf equipment manufacturers?
What are the strengths, weaknesses, opportunities, and threats of golf equipment manufacturers?
Recommendations for the golf equipment industry threats of golf equipment manufacturers?