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Web Site D e s i g n and Usability

Web Site D e s i g n and Usability. INBS 510--Introduction to Internet Business Presented by Gita Persad and Virna Wong. Your marketing strategy is a success!. Once the visitors arrive, they should be presented with well designed and intelligent pages.

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Web Site D e s i g n and Usability

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  1. Web Site Design and Usability INBS 510--Introduction to Internet Business Presented by Gita Persad and Virna Wong

  2. Your marketing strategy is a success! Once the visitors arrive, they should be presented with well designed and intelligent pages. • Your message must come across clearly. • The message must be accompanied by good graphics and easy site navigation. • The website is maintained and updated frequently. • Your website must be properly integrated with your business and marketing strategy BEFORE you launch it.

  3. What makes an exceptional Web Site? Usability Successful web site design is about meeting customer expectation. • Entertainment • Information • Links to related sites • Make a purchase Design Good design make positive first impression. http://www.jpl.nasa.gov/ But then good design can do little to mask a boring content. http://www.frysteel.com/homepage.html

  4. Essential Criteria 1. Navigation 2. Consistency 3. Performance 4. Appearance 5. Quality Assurance 6. Interactivity 7. Security 8. Scalability

  5. Navigation Your Web Site should be easy to navigate • Figure out what the site is about in 4 sec. • Hyperlinks are clear • Buttons are label clearly • Meet certain conventions http://www.1amp.com/

  6. Consistency • A web page layout and design should be consistent throughout the site. • Elements such as layout, color, fonts, graphics, and navigation aids should remain consistent. http://www.pratt.edu/

  7. Performance • Your web site should be quick to download • Web surfer has little patience • Speed benchmark is 12 second-rule. • Variation – 4 second-rule.

  8. Appearance • Your web site should be easy to read • Choose text and background colors wisely http://www.hcbelectric.com/ • Match the expectation of the target audience.Designing of a jewelry store different substantially from a car loan company. http://www.debeers.com/http://www.fastandeasycarloan.com/

  9. Quality Assurance • Making sure the web site is properly tested BEFORE and AFTER it is launched.

  10. Interactivity • A web site should encourage the visitor to play an active role in learning about the business’ products or services

  11. Security • Visitors need to feel safe to interact with the web site. • Provide a privacy policy on every page.

  12. Scalability • The web site should provide a seamless path for enhancement and future upgrade

  13. Psychology of Color • Color affects our emotions and behavior • Warm color: magenta, red and orange and yellow • Cool color: cyan, violet, blue, light blue and sea green • Different meaning in different culture • Color create mood and personality http://www.citibank.com/us/b2.htm • A site selling baby products could use vibrant scheme that parent would appreciate as a bright and positive influence.http://www.babynoodle.com/

  14. Psychology of Color continued • Game sites are one type of site that can get away with in-your face colors, Flash effects, and highly animated graphichttp://www.lucasarts.com/games/swbattlefrontii/indexFlash.htmlhttp://www.zelda.com/universe/ • Color for Genders and different age grouphttp://www.nfl.com/ • Sites directed at a female audience tend to feature lighter color, usually pastels, with many pictures.http://www.victoriassecret.com/http://www.ivillage.com/ • White is a color.

  15. Conclusion • What makes an exceptional web site? The goal of any web site is to deliver quality contents to its intended audience and to do so with an elegant design.

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