Unique Approach of Garanti Bank to Woman Entrepreneurs
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Unique Approach of Garanti Bank to Woman Entrepreneurs. First Forum for South East European Women Entrepreneurs September 2010 Istanbul. Our Aim is. Giving woman entrepreneurs managerial and consultancy support t o help them reach a competetive level in global markets!.

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Unique approach of garanti bank to woman entrepreneurs

Unique Approach of Garanti Bank to Woman Entrepreneurs

First Forum for South East European Women Entrepreneurs

September 2010

Istanbul


Unique approach of garanti bank to woman entrepreneurs

Our Aim is...

Giving woman entrepreneurs managerial and consultancy support to help them

reach a competetive

level in global markets!

To contributeto Turkey’s social and economic development by increasing the number of women entrepreneurs who create economic value.


Unique approach of garanti bank to woman entrepreneurs

Opportunity Ratio

Belgium

9,14

France

1,62

Russia

1,54

Turkey

0,46

Romania

2,63

Slovenia

3,83

70%

Italy

2,96

59%

2,9

U.K.

India

1,84

Education Level

25%

U.S.

24%

3,01

14%

6%

TURKEY

EU

Secondary School

High School

University

Established

Entrepreneurs

Early Stage

Entrepreneurs

Technological

Advancement

No new technology

89.3

84.2

New Technology

(1-5 years)

8.1

14.3

2.4

Latest technology

1.3

Facts of Woman Entrepreneurs

Education...

Encouragament...

  • Percentage of the female unpaid family workers to total employed women is49.8%

  • Percentage of the wage/salaried woman workers to total employed women is33.4%

  • 59.7%of Turkish woman lives in the rural area

  • The likelihood of being involved in entrepreneur is three to four times higher for who also are employed in a wage job (whether full or part time)

  • Age distribution of woman entrepreneurs; 7,6% is 18-24, 44,1% is 25-44 age, 32,5% is 44-64.

  • After founding company, they will need marketing, finance and technology know-how.


Unique approach of garanti bank to woman entrepreneurs

Facts of Woman Entrepreneurs

Different Point of View...

  • More relationship management is needed

  • Understanding their needs and solution partnership

Business

  • Financial solutions should not only support their cash flow but also, production capacity, product quality and sustainable business development.

Approach to

financial supports

  • Confident their own skills and more likely to know other entrepreneurs

  • More alert to the existence of unexploited opportunities

Assessing the opportunities

  • They connect their business withemotional ties

  • Their business must go on after them

  • They want to evolve in sustainableprojects

Expectations from

their banks


Unique approach of garanti bank to woman entrepreneurs

Garanti & Woman Entrepreneurs

1

2

3

Encouragement

Education

Financial Support

Turkey’s Woman Entrepreneur Contest

Woman Entrepreneurs

Gatherings

Woman Entrepreneurs Support Package

A Bank

A NGO

A Bank

A NGO

A Magazine

&

Garanti

SME Banking

Turkey’s Women Entrepreneurs Assosiations (KAGİDER)

Garanti & KAGİDER & Ekonomist


Unique approach of garanti bank to woman entrepreneurs

RetailBanking

PrivateBanking

SMEBanking

CommercialBanking

CorporateBanking

European Union

0 – 50 MM EUR

Turkey

0 – 25 MM TL

Garanti Bank

0 – 10 MM TL

Medium

Annual Turnover TL3-10Mn

Banking volumeTL200 - 600k

Credit LimitTL125k - 1 Mn

Small

Annual Turnover TL 500k- 3Mn

Banking volumeTL30 - 200k

Credit LimitTL 0-125k

Micro

Annual Turnover < TL 500k

Banking volume< TL 30k

Credit Limit0

Financial Support; Women Entrepreneur Support Package

Garanti Bank & SME Banking

New Disbursment - # and limit

SME Definition

Annual Turnover

Statistics (since 2006)

# of Credit : 10.500

Total Limit: 310 MM TL

Garanti SME Definition

Products

  • Woman Entrepreneur Consumer Loan

  • SME Project Loan (7 year maturity)

  • Overdraft

  • Foreign trade services

  • Letter of credit

  • POS

  • Pension Program for Woman Entrepreneurs

  • Leasing


Unique approach of garanti bank to woman entrepreneurs

Education Support ; Woman Entrepreneur Gatherings

“ Enlightening Our Women Entrepreneurs Way!... ”

Aim

  • To provide woman entrepreneurs with information on fundamental subjects

  • Encourage them in creating new opportunities for their businesses

  • Support them in their personal development.

Schedule

  • Marketing

  • Finance

  • Technology

  • Menagament

  • A Role Model

  • KOSGEB

Cities

2008 - 2009

2009- 2010

  • İzmir

  • Eskişehir

  • Adana

  • Samsun

  • Kayseri

  • Manisa

  • Gaziantep

  • Konya

  • Bursa

  • Edirne


Unique approach of garanti bank to woman entrepreneurs

Encouragement ; Turkey’s Woman Entrepreneur Competition

2008

Aim

To draw public's attention to woman's "entrepreneur soul", with the aim to help raise their numbers in Turkey to match that of developed countries', thus help increase women entrepreneurs' contribution to the Turkish economy overall. .

2009

Categories

  • Turkey’s Woman Entrepreneur

  • Turkey’s Woman Social Entrepreneur

Application Criteria

  • A resident in Turkey

  • Controlling partner in the company

  • The Company's annual revenue < 25 MM TL

2010

Statistics

  • In 2007 ; 113 application from 23 region

  • In 2008 ; 806 application from 53 region

  • In 2009 ; 2.119 application

  • In 2010 ; 3.640 application from 70 region


Unique approach of garanti bank to woman entrepreneurs

Other Projects; www.wegaranti.com

“The first web site for woman entrepreneurs, prepared by a bank”

Woman Entrepreneurs ;

  • can access all prasentations and videos of Woman Entrepreneur Gathering

  • Can access all information about Turkey’s Woman Entrepreneur Contest

  • Can read the stories of Turkey’s Woman Entrepreneur Contest finalists.

  • Can learn how to benefit from financial supports

    And;

  • Can use Woman Entrepreneur Forum to communicate other entrepreneurs


Unique approach of garanti bank to woman entrepreneurs

Other Projects for Woman Entrepreneurs

Contents of the book;.

National Funds and EU Supports for Woman Entrepreneur’s Projects

  • Which funds can woman entrepreneurs take advantage of?

  • Tax advantages

  • Which funds should women entrepreneurs follow?

International Women Entrepreneurship and Leadership Summit ~ 2009-2010

  • The Summit will bring esteemed women entrepreneurs and leaders together from US, Europe and MENA Regions

  • Main target audience are women leaders and entrepreneurs who want to improve their knowledge, develop their business and be pioneers for change

  • Small Enterprises Loan Program II (SELP II)

  • Overseas Private Investment Corporation (OPIC)

Individual Funds

“Supporting Women Entrepreneurs:

Examples from Turkey”, The UN Session

  • GarantiBank and KAGİDER were found eligible to attend the 53rd Session of the UN Commission on the Status of Women which took place in the UN Headquarters in March 2009.


Unique approach of garanti bank to woman entrepreneurs

7th Annual International Business Awards’

Final results in this year's have been announced, and honorees will be celebrated in Istanbul, Turkey on 27 September

11


Unique approach of garanti bank to woman entrepreneurs

Facts of Woman Entrepreneurs

1

Financial

Support

3

2

To contribute Turkey’s social and economic development

Empowering woman entrepreneurs through entrepreneurship is a

“ socail responsibility ”

for us...

Education

Encouragement


Unique approach of garanti bank to woman entrepreneurs

GarantiBank & Woman Entrepreneurs...

Our Aim

To bring Turkish women entrepreneurs together

Our Priority

Not just financal services and profit ; Social responsibility

To increase the number and quality of women entrepreneurs, who create economic value

Our Mission

We believe that our “ package ” will help women entrepreneurs reach a competitive ability in the international business arena!...


Unique approach of garanti bank to woman entrepreneurs

Advertisement Samples on Activities


Unique approach of garanti bank to woman entrepreneurs

Women Entrepreneurs Gatherings

News clippings link

Advertisement

Sample News Clippings


Unique approach of garanti bank to woman entrepreneurs

Women Entrepreneurs Competition

Special 8 March Women’s Day Advertisement

Invitation letter sent together with a hardcopy application form to 25,000 women in GB’s database

Application form

Envelope

Advertisement announcing winners of the competition

Emailing Format

TV Band Commercial Application


Unique approach of garanti bank to woman entrepreneurs

25 Newspaper Articles have been received, some sample clippings:

Women Entrepreneurs Competition


Unique approach of garanti bank to woman entrepreneurs

International Woman Entrepreneurship & Leadership Summit

Stand at the lobby

Summit Poster

Garanti’s Adv. as Summit’s Main Sponsor

Sample Clipping

Notebook for attendees


Unique approach of garanti bank to woman entrepreneurs

Woman Entrepreneur Support Package

Brochure

Poster


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