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Intro Top 5 wish list for common tools 10.01.2012 - IBM

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Intro Top 5 wish list for common tools 10.01.2012 - IBM. Top 5 wish list for tools. Last year we made a long list of what we need to succeed. I have split this into 8 groups: Information Communication Attitude Cooperation Tools Ourselves From sister companies Various

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Presentation Transcript
slide1
Intro

Top 5 wish list for common tools

10.01.2012 - IBM

People & Passion

top 5 wish list for tools
Top 5 wish list for tools
  • Last year we made a long list of what we need to succeed.
  • I have split this into 8 groups:
      • Information
      • Communication
      • Attitude
      • Cooperation
      • Tools
      • Ourselves
      • From sister companies
      • Various
  • Most of these points have not been finalized – mainly because of time constraints. But there has been quite some work on several of them!!

People & Passion

information
Information
  • Documentation
    • Updates specs, certificates etc. (as demanded, with indicative prices, delivered with samples)
  • Trends (from marketing)
    • Including consumer needs/trends (from Orkla Brands??)
  • Who is OFI (presentation of OFI, the companies and their competitive edge)
  • Market description/information
  • Info/advice on raw materials price development (increasingly important)

People & Passion

communication
Communication
  • Should be clear, direct and precise
  • Internal
    • Contact persons
    • Speed, speed, speed
    • Openness
    • language
  • Avoid competition with sister companies
  • Prioritizing of resources

People & Passion

attitude
Attitude
  • Speed is of utmost importance (respond within 8 working hours)
  • Think long term
  • Be pro-active
  • Focus on adding to the value chain
  • Improvement culture
  • Set goals also for response time on various issues (for instance handling of complaints) and work to improve

People & Passion

cooperation
Cooperation
  • Internal business rules
  • Relations/confidence/trust
  • Common strategy within category

People & Passion

ourselves the ofi industrial sales team
Ourselves (The OFI Industrial Sales Team)
  • Do we have the “right” people?
    • Technical knowledge
    • Right attitude
    • Business case builders
  • Skills can always be improved (Orkla B2B2D and others)
  • Know the customers

People & Passion

tools
Tools
  • Check lists (ask the right questions)
  • C2C
  • OFI KAM model
  • Common CRM system (intranet based)
    • First step maybe share visit reports
  • Use the intranet – new version on the way
    • OFI presentation file (Power-Point) – new version on the way
    • Partner/customer overview (per company)
    • Country pages
    • Key Account pages
    • News corner
    • Who is who
    • OFI product finder – will be part of new version of intranet
      • With updated specifications (type Sonneveld Specs Plaza)
      • New product launches
    • Media space (contains logos, advertising, commercials etc.)
    • CSR/Environment information on Q & A page
    • OFI products, their main competitors and their USP’s
  • Customer plans (make a model like for category plans)

People & Passion

from sister companies
From sister companies
  • Innovation
    • Keep it simple
    • Know what you have developed before
  • Technical support (there is lack of capacity)
  • Production flexibility
    • Tailor made
    • Packaging solutions
    • Service level
    • Lead time
  • Customer service second to none
  • Updated knowledge about legislation within category/market
  • Reduced delivery time/lead time (just-in-time)
  • Re-launches

People & Passion

various
Various
  • KAM must be the driver for OFI
  • Local company to be the category driver (for the country)

People & Passion

slide11
Now
  • Group work
  • What are the 5 most important common tools that we would like to have? Do not necessarily limit yourselves to the points from last year.
  • Presentation – the list and why it is so?
  • Discussion and agreement on a common wish list
  • Who will be project responsible for each tool?

People & Passion

slide12
Next
  • I will take up this list with the OFI MT and try to get both approval and resources.
  • The project responsibles will select a project team and together make a suggestion for the OFI MT to approve.
  • Approval from the MT
  • Implementation by the project teams.

People & Passion

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