CMPS 50 Business Information Systems Jack D. Callon

1. Jack Baskin School of Engineering CMPS 50 Business Information Systems Jack D. Callon

2. To avoid as many future problems as possible! • It is logical to devote most of this first class to provide as clear an understanding as possible regarding: • Course objectives and content. • Assignments and grading. • Your opportunities. • My expectations.

3. Course Objective The objective of the Business Information Systems course is to enable students to gain an appreciation for, and understanding of, how computer-based systems are used to help a business to be more successful.

4. Business Information Systems 1. Computer Concepts, Methodologies and Use within a Business. 2. Business Goals, Strategies, Structures, Functions and Management

5. Specific Course Objectives • Gain an understanding of: • The role of information systems within a business. • Basic Information Technology concepts. • Business and management issues associated with • Information Technology. • Desktop software tools like MS Office. • The Internet as an information source.

6. Some Necessary Terminology Information Technology (IT) - “The pieces and things.” Hardware Software Telecom Network Services Information Systems(IS) - Built with IT Hardware, Systems Software, Application Software, Telecommunication Networks (LANs, WANs) Information Systems Organization - People with a responsibility for IT and IS support.

7. Logical Audience 1. ISM Majors (better understand the major). 2. Those thinking about ISM as a major. 3. Business Management Economics Majors (Don’t all business jobs involve computers?) 4. CS and CE Majors wanting a business/IT perspective.

8. Students Enrolled - Majors Business Management Economics 27 Information Systems Management 4 Undecided 4 Computer Science 3 Economics 2 Literature 2 Biology 1 Computer Engineering 1 History, Philosophy, Psychology 3 MAB1 1 Glec 1

9. Students Enrolled - Class Level Seniors 24 Juniors 18 Sophomores 7 Frosh 1 Limi 1

10. Can Be a Very Challenging Class • Business Background • Computer Knowledge and Experience • Other Commitments and Priorities

11. New Business Environment • Global Economy. • Knowledge and information-based service economies. • Transformation of business enterprises. • Dramatic increase in the use of IT and a significant • shortening of IT product cycles.

12. Business Analysis Paper An important assignment. You cannot pass this course if you do not complete this assignment. A combination of business and IS analysis.

13. From a Former Student Having just completed an MS in taxation immediately after earning a BS in accounting: “Your course was the most difficult of any that I have taken in the past four years. I have never worked so hard for a “B” in my life.”

14. Course Challenges Student background and experience: 1. Some of you consider yourself computer gurus while others are minimally computer literate. 2. Some of you have significant business experience and business savvy and some of you have only the vaguest idea as to what it takes to run a successful business. 3. For one of the above reasons, there are those that over- estimate how well prepared you are to deal with the demands of this course. Or the amount of time that will be required to earn a passing grade.

15. Which knowledge should come first? 1. Understanding the specifics of IT. 2. A basic understanding of how information systems are designed, built, implemented and supported. 3. An understanding of the increasing business need for accurate, consistent, timely and accessible information.

16. Previous Student Suggestions “Slowing down the course would be helpful.” • We meet 20 times and will spend time on: • Understanding the course to decide if it is what you • expect. • Will cover 15 Chapters (one per class). • Midterm exam. • Database project (one class in PC lab). • ISM career panel (mini-presentations). • One class for a guest speaker on an IS project from • start to finish.

18. My job is to steer you through the course • Can’t do this if you don’t come to class! • Don’t intend to read the textbook to you. • Class time should be spent on clarifying, expanding on and discussing the material in the textbook. • Need to familiarize yourself with assigned material before you come to class. • Course syllabus and lectures on the School of Engineering web page. (JDC or course web pages)

19. Jack Callon • A careerist and not an academic. • A business person that understands IT and IS. • Sponsor of the ISM major. • 28 years with IBM in sales and marketing. • International experience (fairly early in the game). • 11 1/2 years at San Jose State (MIS program). • Third year at UCSC.

20. Desktop Tools • Assume that you know word processing and all • written assignments must be prepared using it. • Will need to use Powerpoint to support your oral • presentation and to prepare models in your business • analysis paper. • Helps to know how to create charts and graphs using • Excel • Will provide instruction and you will use Access as a • database tool

21. CBT Courseware • End User Tools and Essentials • Programming Essentials and Advanced Web • Authoring • Networking Fundamentals and Protocols • Operating Systems and Tech Support • Database Design and Oracle

22. Business Evaluation Criteria 1. How would you define the business? 2. What is the value to customer through the company’s products and services? 3. Is there something significant about the company’s relationship with its customers? 4. How significant is the role of information systems within this company? 5. What are the significant strengths of the company? 6. How good is the company leadership?

23. Business Dynamics 1. Changing Customers and Market Demands 2. Fierce Competition 3. Changing Operational Strategies 4. Increasing Demand for Information.

24. The Many Dimensions of Business Risk Differentiation Customer Value Cost Market Risk Competitive Labor Sustainable Material Operational Costs Financial Risk Operational Risk Facilities & Equipment People Skills Operational Responsiveness Facilities & Equipment Bank Rates Credit Risk Venture Capital Equity Return Stockholders

25. Very Important Business Topics • Direct Business Model • Supply Chain Management • Outsourcing • Reengineering Core Business Processes • Managing Change

26. Business Reality • Systems are not the issue, business processes are. • Very few important processes are contained within one • functional area. • Cross-functional process ownership is difficult to • establish. • Continual refinement of the portion of processes which • lie within a function has very limited payback. • Once a new process has been designed, existing • application package solutions and tools allow very • aggressive implementation.

27. What is the problem? Core processes and supporting systems should be able to change quickly to cope with changes in the business. Core processes have not been clearly identified within companies. Clear ownership of each core process has not been logically established. Organizations are much flatter so jobs are broader, the complexity of the problems being addressed is much higher and individuals are able to contribute at a much higher level to a company’s success. Substantial resources need to be available to continually improve internal processes including the supporting systems.

28. IT is a technical field Technical people can learn the business. (if they are inclined to do so). It is tougher to teach business people the technology. Let’s see what is planned for this course.

29. Business Information Systems Business Systems Information Technology How to disseminate information? 1a. What outputs are desired? 1b. Who gets them? Functional Areas Management Hierarchy Input/Process/ Output (IPO) with Control 1a. What inputs are required? 2a. Where/how do we get them? Systems Decomposition How to collect data? How the information is produced? 3. What processing is needed to transform inputs to outputs?

30. System Decomposition Breaking down a system into its component subsystems, analyzing each separately, and then aggregating them back into the complete system: • Focuses on system components, their relationships with • each other and their relationships with external entities. • Identifies system boundaries. • Reduces the potential for a lack of systems compatibility. • Reduces systems complexity.

31. Why the O'Brien Textbook? All books that are used for this type of class (there are many) include: 1. Real world cases. 2. A professed simple and logical framework. 3. Integrates IT throughout the book. 4. Places an emphasis on the strategic role of IT, how it solves business problems, how it supports business operations and decision making.

32. Such a book would have chapters that: • Introduce the content, concepts and intent of the book. • Addresses solving business problems with IT. • Addresses the support of business operations with IT. • Addresses supporting decision making with IT. • Explains computer hardware. • Explains computer software. • Explains the importance of data and data management with database systems. • Explains telecommunication networks as necessary links for communication and access to data.

33. Explains how systems are planned. • Explains how systems are built (developed or bought) • and implemented. • Talks about social implications of IT. • An Up-to-date book would also have chapters on: • The global implications of IT. • The Internet, intranets and extranets as vehicles for • electronic commerce. • The strategic (competitive) significance of IT.

34. O’Brien Textbook Management Information Systems: Managing Information Technology in the Internetworked Enterprise.

35. Textbook Module I Foundations of Information Systems Chapter 1 - Introduction to Information Systems in Business Chapter 2 - Fundamentals of Information Systems Chapter 3 - Solving Problems with Information Systems

36. Textbook Module II Information Technology: A Managerial Overview Chapter 4 - Managerial Overview: Computer Hardware Chapter 5 - Managerial Overview: Computer Software Chapter 6 - Managerial Overview: Telecommunications Chapter 7 - Managerial Overview: Database Management

37. Textbook Module III Business Applications of Information Technology Chapter 8 - The Internet and Electronic Commerce Chapter 9 - Intranets, Extranets and Enterprise Collaboration Chapter 10 - Information Systems for Business Operations Chapter 11 - Information Systems for Managerial Decision Making Chapter 12 - Information Systems for Strategic Advantage Chapters 10 and 12 are covered early in the quarter as necessary background to do the Business Analysis Paper.

38. Textbook Module IV Managing Information Technology Chapter 13 - Managing IT: Enterprise and Global Management Chapter 14 - Planning and Implementing Change Chapter 15 - Managing IT: Security and Ethical Challenges

39. A Necessary Perspective The Internet is a network of networks. All networks are not the Internet.

40. Internet Transactions ($Billions) Projected growth of goods and services traded between companies from $8 billion in 1998 to $327 billion in 2002 Source: Forrester Research

41. Course Grading Introduction Letter & Resume 3% (admission price) Oral Presentation 5% Two Analysis Papers 25% (5, 9, 8, 3) Database Project 15% Quizzes (3) 12% Midterm Exam 15% Final Exam 25%

42. Student Weaknesses 1. Lack ability to put “pieces and things” into a logical bigger perspective. 2. Communication skills particularly oral presentations.

43. Systems Performance The performance of a system is not the sum of the performance of its parts taken separately, but the product of their interactions. The world, the universe that we will focus on is how business systems drive the need for information systems. Information systems enable new business systems (processes).

44. Presentation Guidelines • Everyone will make a class presentation. • PowerPoint Presentation. • Five minutes in duration. • E-mailed to me two days before the presentation. • Reviewed and returned to the student the day • before the presentation. • Integrated with my lecture.

45. Presentation Topics • Chapter Introductions • Company Introductions • Key IT/IS and Business Topics • Generally four student presentations a class. • The source of questions for the quizzes along with key terms identified on the course web page.

46. Introduction Letter A page, not a paragraph! Personal introduction Work experience Computer related experience Career objectives Personal interests In a business professional format! Which does not start with “Hi, my name is.”

47. Personal Resume Looks good. (fonts, format, margins) Brutally clear what you have done and what you want to do ( job objective). Perfect! (no spelling or grammar mistakes) Will deal with more of the specifics of this assignment on Thursday.

48. Building Your Resume 1. Well Rounded (includes extra curricular activities) 2. Worked at Least Part-time During School. 3. Academically Qualified. 4. Professional Presence. 5. Interested and Understanding of Our Work.

49. Business Analysis Paper (25% of course grade) 1. A clear definition of the business. 2. The value that the business provides to its customers. 3. A profile of the company including the business leaders, major products and/or services and financial performance over multiple years. 4. A description of the competitive environment within the industry using a tailored Porter Competitive model prepared using desktop software.

50. A Successful Business!? • Understands the value of information. • Reinvents itself when appropriate to do so. • Develops a simple system that targets what it • wants to accomplish. • Takes direct aim. (focus) • Develops a system with incentives. • Makes a customer and not a sale. • Goes beyond empowerment. • Runs a loose ship with a tight rein. • Realizes the power of a strong culture. • Changes. Always! Doesn’t sit still.