1.Who are you?
2.Why were you put on the earth?
3.What is your greatest achievement?
4.Tell us a story.
5.Draw us a picture.
6.Sing us a song.
7.Make us a movie.
8.Design a math problem, computer program or a puzzle.
9.What would you have a robot or a computer do for you?
10.Who is your hero and why?
11.Name one thing you must accomplish in your life.
12.Who is your favorite teacher?
13.What would you bring to your classmates or the school?
14.Tell us about your business idea(s).
Each one of these sections was just that – a section. A chapter. From one to 10 pages each.
When you finished you had a neat bound 10-100 page business plan document. The bible for how your were going to start, run and exit your business.
All you needed was $$Money$$ and you were sure to be a huge success.
But that wasn’t the case. Things change.
The only constant is change.
What are you selling? In this section, describe your service or product, emphasizing the benefits to potential and current customers. For example, don't tell your readers which 89 foods you carry in your "Gourmet to Go" shop. Tell them why busy, two-career couples will prefer shopping in a service-oriented store that records clients' food preferences and caters even the smallest parties on short notice.Focus on the areas where you have a distinct advantage. Identify the problem in your target market for which your service or product provides a solution.
In this section, you will request the amount of funding you will need to start or expand your business. If necessary, you can include different funding scenarios, such as a best and worst case scenarios, but remember that later, in the financial section, you must be able to back up these requests and scenarios with corresponding financial statements.
The financials should be developed after you've analyzed the market and set clear objectives. That's when you can allocate resources efficiently. The following is a list of the critical financial statements to include in your business plan packet.Historical Financial Data
Prospective Financial Data
Photos, diagrams, etc – anything that can help describe your business
Things you come across when doing research – if you are opening a restaurant, you could include a sample menu here or even a menu of restaurant that you will be competing against.
Credit history (personal & business)
Resumes of key managers
Letters of reference
Details of market studies
Relevant magazine articles or book references
Licenses, permits, or patents
Copies of leases
List of business consultants, including attorney and accountant
“Everybody has a plan until they get punched in the mouth.”